Travel Company Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your travel business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your travel business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our travel business name generator above and then scroll below to find the first step in the naming process.
- Tall Tale Travels
- Wayfaring Wanderer
- Takeoff Treks
- Tranquil Treks
- Tempest Trips
- Worldly Wanderer
- Back On The Road
- Off The Clock
- Wicked Wanderlust
- Jovial Journeys
- Expedition Go
- Sights To See
- Worldwide Jaunt
- Ever Onward
- Global Quests
- Best Venture
- Vast Voyages
- The Winning Expedition
- Awesome Abroad
- Wondrous Wandering
Create a unique business name with our Business Name Generator!
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Expedition”, “Quest”, “Voyage” and “Trek”, you can see that while these words connect to travel, they also create positive imagery. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great travel business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name seeks to give customers an idea about what they can accomplish when they aren’t stuck at work.
This name provides the imagery of wonderful places that customers can see.
With this name, customers aren’t just customers, they’re adventurers.
There’s no doubt that when customers use this travel business, they’ll have some tall tales to share after.
#4) Check It’s available
At this point, it’s good to have at least three great travel business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful travel businesses and break down why and how they’ve chosen to name their business and why it works for them.
Travel Leaders Group’s name lacks a bit in the creative department but the brand is one of the most prominent in the world – it generated revenue of 4.32 billion dollars in 2016. The name aims to establish reputation and authority in the field of preference.
CheapOAir is a company that offers promotional discounts on airfare. Their business name uses the slang “Cheapo” to convey their focus on discount fares in a straightforward and relatable manner.
Christopherson Business Travel has two components of its name that provide a lot of information to potential customers. For a start, the name immediately tells what kinds of trips the company organizes. In addition, the name suggests who the founders are- Lucille and Merrill Christopherson. Typically, using a founders name in a business name conveys trust and reputation.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused travel terms like book, travel or trip. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real travel business named “Expedia”.
This is a name that brings together a few of the “ex” words that customers want to hear with regard to traveling, such as “expedite” and “explore”.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Tranquil Treks, Best Venture
- Try using a word that wouldn’t be relevant when out of context (Worldly Wanderer- refers to someone exploring the entire world)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable travel business names could be:
- Yurilo Travel
- Latena Travel
- Gurona Travel
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Aero Travel and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like AreooTravel, Travero or AerroTravel.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Trending Words
Here are the top trending words used in Travel company names.
How Travel is often described
(“______ Travel”)
Example Travel company names using these related descriptive words ‘The Urban Traveller’ and ‘Travel Unlimited’.
Don’t forget to use our Travel Company Name Generator
Travel Verbs
You can use a verb in your Travel business name to create business names like ‘Traverse Travel‘ or ‘Roam The Globe‘.
Travel Adjectives
You can use an adjective in your business name to create a business name like ‘Touristic Travel‘ or ‘Always Outbound Travel‘.
Travel in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
French: Voyage
Italian: Viaggio
Spanish: Viajar
Don’t forget to give our Travel company name generator a try!
Our Business Name Guides
Related: How to Start a Travel Agency
Related: How to Start a Travel Blog
Related: How to Trademark a Business Name
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