How To Name Your Travel Company
As a travel agency, your business name is key to capturing the customer’s imagination and compelling them to book that next holiday! With our insiders’ guide on how to name your travel company, you’ll be able to craft a business name capable of converting would-be vacationers into eager tourists!
Our Travel Company Name Generator will be your personal guide throughout the naming process. Give it a go and see what business names await you!
Once you’ve tried out the name generator, continue reading for advice on how to create a travel company name that will maximise your chances of success in the field. We’ve included a competitor analysis, hot industry-related tips and a step-by-step guide for naming your travel agency.
20 Travel Company Name Ideas
To ease you in, we’ve provided 20 examples of travel company names made using our Travel Agency Name Generator. Try the name generator for yourself and see if you can do better!
- Skylink Globetrotters
- Conquest Voyages
- Frontier Finder
- Barefoot Adventures
- Restore Holidays
- Carefree Cruises
- Platinum Gateway
- Eden Voyages
- Aurora Treks
- Finding Paradise
- Destination Luxury
- Restful Trips
- Amity Expeditions
- Budget Wonders
- Talisman Trips
- Dreamscape Direct
- LoveTravel Holidays
20 More Travel Company Name Ideas
- Tall Tale Travels
- Wayfaring Wanderer
- Takeoff Treks
- Tranquil Treks
- Tempest Trips
- Worldly Wanderer
- Back On The Road
- Off The Clock
- Wicked Wanderlust
- Jovial Journeys
- Expedition Go
- Sights To See
- Worldwide Jaunt
- Ever Onward
- Global Quests
- Best Venture
- Vast Voyages
- The Winning Expedition
- Awesome Abroad
- Wondrous Wandering
Best Real-world Travel Company Business Names
If you’re struggling to get started, taking a look at what the industry big hitters do can be a good way for you to see what’s working. That’s why we’ve compiled a list of five successful travel companies and explained what makes their names effective.
You’ll find a mix of full-scale tourism businesses and niche travel agencies in the list, so that you can gather some useful ideas no matter what direction you want to take your travel company.
As the biggest tourism business in the world, it felt necessary to include TUI Group in this list. Its name, which literally means ‘Tourism Union International’ in English, is nothing especially flashy. This is more a story of how a name has grown with the brand as the company has expanded to become the market leader.
Founded in Australia in 1989, Intrepid Travel is the biggest small group adventure travel company in the world. Its focus is on highly immersive and adventurous tour packages primarily aimed at the younger traveller. The adjective ‘Intrepid’ speaks directly to that kind of audience, and that’s why this name works.
Secret Escapes is a British members-only travel service that offers discounted luxury holidays to users through its website and app. We love this name because it essentially incorporates the company’s USP of offering exclusive, ‘Secret’ holidays into the title. Moreover, it still sounds good as a standalone name.
Artisans of Leisure
Founded in 2003, Artisans of Leisure is a luxury travel company headquartered in New York. It can’t just be me that thinks this: even the name sounds expensive! Its wealthy target market will certainly be drawn in by the name, whilst other travellers with less money to spare will probably know it’s out of their price range just by reading it.
Online-only travel companies are now a massive part of this industry, so they had to be represented in this list. We could’ve picked others, but selected lastminute.com because its name really resonates with a certain type of audience; it’s a call to arms for the spontaneous and unprepared traveller.
Step-by-step Guide to Naming your Travel Company Business
It’s time to put your ideas into action! Our six-step guide to naming your travel company will enable you to find a truly eye-catching name for your new business—with a little bit of help from the Travel Agency Names Generator, of course!
1. Choose your business model
The travel business has changed a lot in recent years—and that was the case even before the COVID-19 pandemic came along!
Online travel companies have shaken up the industry, putting many traditional travel agents out of business. That said, there is still considerable demand for brick-and-mortar travel agencies, particularly in niche markets.
Your first big call needs to be which of these lanes you want to pursue, as, ultimately, this will dictate the rest of the business decisions—name included!
2. Identify your target market
So you’ve now decided whether you’re going physical or going online. But what profile of vacationer are you going to target?
Particularly during the early stages of your business, it’s better to focus on a highly specific target market than to try to appeal to everyone.
Ask yourself what profile of customer you want to attract. Students in need of a cheap city break? Low-income families looking for a restful staycation? Or affluent travellers seeking luxury experiences?
3. Brainstorm relevant keywords
Once you’ve nailed down your target market, start to put yourself in their shoes. Consider what they want from a holiday. Is it adventure? Relaxation? Cultural experience?
The answers to this question will allow you to start thinking of keywords that resonate with your customer. We’ve already seen a couple of good examples; ‘Intrepid’ from Intrepid Travel speaks the language of young travellers seeking adventure and ‘Secret’ from Secret Escapes appeals to a sense of exclusivity for wealthier vacationers.
Another option here is to think about your customers’ pain points. Essentially, what frustrates them when booking a holiday? If you’re someone who struggles with planning a holiday months in advance, the name lastminute.com suggests that this is a provider that can solve that problem for you.
4. Use the Travel Company Business Name Generator
We recommend shortlisting 5-10 keywords based off your target market’s needs and pain points. One by one, input these words into the Travel Agency Name Generator. The objective here is to shortlist five business names to take forward to the market research stage.
Save your favourite business names as you go. On the left of the screen, you are able to filter names based on character length, keyword position and number of words. Generally, we recommend keeping your name as concise as possible.
In addition, try out the ‘Rhyming’ toggle. Switching this on will show you names only with rhythmic or alliterative elements that can make for a catchier business title!
5. Conduct market research
You’re down to your final five names. At this point in the process, you may have your own personal favourite that you’re itching to take forward. Before that, though, it’s important to get some outside opinion.
Get in touch with any clients or coworkers who would be willing to help. If possible, seek the opinion of professionals within the travel industry. Present them your shortlist of names and get them to answer the following open-ended questions for each one:
- What first comes to mind when you see this name?
- How does the name make you feel?
- Is the name easy to pronounce?
- How unique is the name?
- What services or products do you associate with the name?
- Does the name appeal to you?
6. Check web domain availability
Hopefully, you’re now left with one standout name that you’re ready to commit to! The last step is to see if the business name is available as a website domain. The Travel Company Name Generator has a feature that allows you to check this whenever you click on a name.
This is important. Having a web domain that is inconsistent with your business name will make it difficult for your customers to find you.
You’ll also want to check if the business name is still available on relevant social media platforms. Social media is an increasingly popular way for travel companies to engage with customers.
Having a website and social media accounts that are easy to find will give your travel agency every shot of success.
4 Tips for Creating Unique Travel Company Name Ideas
Still unsure if your chosen travel company name is right for you? We’ve put together four key tips for the naming process that ensure the final product is highly original and appealing to customers.
Booking a holiday is a big decision that can set people back weeks or even months’ worth of pay. As a travel company, the name of your business really needs to sell the prospect of a holiday to consumers.
If you can evoke images of sandy beaches or bustling cities with your name, customers will be more likely to consider your services.
Make it catchy
A catchy business name is a memorable business name. If your company name has a nice ring to it, it will stick with your customers and they’ll be more likely to spread the word to friends and family.
You can achieve this by experimenting with new words, using rhyme or incorporating alliteration. Take care that the name is still easy to pronounce, though.
Keep it short
Shorter names are more effective; they’re easier for customers to remember and also more brandable.
As a general rule, keep business names below the 20 character mark and only uses words that are three syllables or less. Remember that you can also use acronyms if you need to shorten your name.
Locking in a name for your travel company is a big commitment. It can’t just be something you like now, it needs to be a name that you’ll still love in 1, 5, or 20 years’ time. Sleep on it for a while to make sure its the name you want to grow with.
Also, avoid incorporating any trendy elements into your name. These will pass.
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