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Expediafounded by an internal Microsoft group, Expedia was initially to be called Microsoft travel. The term Expedia is a combination of two words – exploration and speed. |
Travel Leaders Groupthis name lacks a bit in the creative department but the brand is one of the most prominent in the world – it generated revenue of 4.32 billion dollars in 2016. The name aims to establish reputation and authority in the field of preference. |
International Cruise and Excursionsthe name of this giant in the holiday and the travel industry highlights the types of services that customers can expect. |
Christopherson Business Travelthe two components of the name provide a lot of information to potential customers. For a start, the name immediately tells what kinds of trips the company organizes. In addition, the name suggests who the founders are- Lucille and Merrill Christopherson. |
Tours4Funas the name suggests, this is a company that organizes sightseeing tours throughout the world. All of the tours are organized for the optimal enjoyment of customers. |
CheapOAiron top of the other travel agency services, this company also offers promotional discounts on airfare. The aim is to help customers book the cheapest flights, regardless of their destination of preference. |
VBT Bicycling and Walking Vacationssince the tourism and travel field is highly competitive and segmented, it is crucial for companies to tell potential clients exactly what they have to offer. VBT Bicycling and Walking Vacations may not be the most creative name out there but it immediately sets the company apart by doing niche segmentation. |
Marketing Strategy & Useful
Advertising Terminology
Marketing strategies have to emphasize on convenience for the tourist, the array of services travelers will receive, cost-efficiency and unique proposal.
With the appearance of web-based agencies and travel portals, competition in the field has become fiercer than ever. Thus, a lot of differentiation has to occur through branding and marketing efforts.
The best approach for naming a travel agency today puts emphasis on unique features or it uses clever wordplay to deliver something memorable. A few great examples of travel agency names that stand out include I Do Honeymoon Helpers, Back to Your Roots Heritage Travel, Small Town Local Escapes, Explore the Wilderness and Urban Sightseeing.
A few terms pertaining to the industry include gateway, sophisticated, guided tours, beachfront, far away, exotic destination, no borders, global, holiday planner and travel treasures.
Clientele & Interests
Holiday and travel companies work with a broad array of customers. They may have B2C clients who want to explore the world, who are looking for cheap deals, guided tours or opportunities to explore their own country. These agencies also work with corporate clients who need business trip planning, retreats and team building opportunities.
This is not a unified clientele that shares interests and preferences. Some of the potential clients are adventurous and looking forward to exploring the world. Others need luxury. Still others are business travelers who want convenience and efficiency.
Industry Related Words