Hardware Store Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your hardware store
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your hardware store. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our hardware store name generator above and then scroll below to find the first step in the naming process.
- Totally Stocked Tools
- All the Fixins
- Implemental
- Fabulous Fittings
- Destroy & Design
- Builders Inc.
- Build a Barn
- Builder’s Paradise
- The Usual Tools
- The Toolbox
- Grandpa’s Drill & Tap
- Top Improvements
- Valueware
- Timber Co.
- Shopsmith
- Nuts & Bolts
- Upright Home & Hardware
- Handyman’s Helper
- Home It Yourself (HIY)
- Hardware Haven
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Four steps to naming your hardware store
This four-step process will help you name your hardware store. In this example, I’m creating a name for a hardware store that conveys convenience, quality, affordability, combined with friendly, professional service. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your store name. For my name ideas, I used words like “tool”, “value”, “shop” and “handy”. You can see that while these words can be related to hardware, they also suggest that you can expect a wide selection of hardware supplies along with friendly help from this particular store. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great hardware store names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, as they are more likely to praise all your ideas and they may not be your ideal customer.
Be sure to ask questions like:
- What comes to mind when you first hear the name?
- How would you spell it?
With your customer feedback you can now ask yourself, is the name still relevant? and does it represent your business the way you intended?
My customer feedback:
This name conveys a relaxed business that has lots of tools.
This name conveys a tool store that is heaven-like to a handyman or professional tradesperson.
This name conveys a store that carries unique, artisan tools.
This name conveys an image of a lumberjack store made from timber beams.
#4) Check if it’s available
At this point, it’s good to have at least three great hardware store names on your list in case any of your names are already taken. You can do a quick Business Name Search online to find out if your name is available within your country/state. Also be sure to search if the name is available for Trademark and Domain name Registration.
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Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at some successful hardware stores and break down why and how they’ve chosen to name their business and why it works for them.
Ace Hardware achieves an image of excellent service and selection by using the term “ace.” Ace Hardware wants us to believe that they excel at hardware. With over 5000 stores around the globe, we can believe them.
Riverside Home Hardware lets the people who live in and around the Riverside neighborhood that they are the hardware store to shop at. Home Hardware stores are franchise hardware stores located across Canada, but by adding the Riverside name, it makes the store sound local and friendly.
1. Do a competitor analysis
Doing a competitor analysis as your first step will save you a lot of time in the future. Knowing what names to avoid and understanding why and how your competitors business name works for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on naming your business, not describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused hardware store terms like tool, value, or fix-it. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real hardware store named “Lee Valley Tools”.
Literally, this name conveys the idea of tools found at Lee Valley. At a deeper level though, the Lee family name translates the values of this family owned business that started on a kitchen table 40 years ago.
3. How to make a more memorable name
Creating a memorable business name is the first step to getting inside your customer’s mind, a task easier said than done. Your business name should aim to stop a customer in their tracks so they give extra thought to your store among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Destroy & Design, Hardware Haven)
- Try using a word that wouldn’t be relevant when out of context (Builder’s Paradise – paradise refers to the perfect place for a specific audience)
- Keep it short and simple.
4. Try purchasing a brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable hardware store names could be:
- Nuvane Hardware
- Alomos Tools
- Nurilo Hardware
You can find a full list of brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Doctor Hardware and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like DocWare, Drdware, or DoctoWare.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Don’t forget to use our Hardware Store Name Generator
Other Business Name Guides
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Words hardware often describes
(“hardware ______”)
You can use these words to create hardware store names like ‘The Hardware Design Company’ and ‘Hardware Requirements ‘.
How hardware is often described
(“______ hardware”)
Example hardware business names using these related descriptive words ‘The Specialized Hardware Company’ and ‘Modern Hardware Co.’.
Hardware Store Adjectives
You can use an adjective in your business name to create a business name like ‘Hardline Hardware‘ or ‘The Alloyed Hardware Company‘.
Hardware Store Verbs
You can use a verb in your hardware store business name to create business names like ‘Hardware Upgrades‘ or ‘Archived Hardware‘.
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new hardware business names.
Hardware Store in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: noun (hardware copia)
French: noun (quincaillerie).
Italian: noun (negozio hardware).
Spanish: noun (ferritaría).
Basque: noun (hardware denda).
Finnish: noun (Rautakauppa).
German: noun (Baumarkt).
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