Food & Grocery Store Business Name Generator
Generate names for your food or grocery store business below.
How to name your food & grocery store business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your food and grocery store business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our food and grocery store business name generator above and then scroll below to find the first step in the naming process.
- Global Fresh Market
- Budget Foods
- Dollar Pantry
- Food Festive
- Fresh Food Marketplace
- Rancher’s Grocery
- Freshmart Co-op
- Jamboree Marketplace
- Better Bites Deli
- Stocked Pantry
- Market Convenience
- Snack Paradise
- Quick Fare Foods
- Fleet Market
- Apples to Ziti
- Food to Fly
- Nature Cart
- Organic Orchard
- The Papaya
- Exotic Eats
Four steps to naming your food & grocery store business
This four-step process will help you name your food & grocery store business. In this example, I’m creating a name for a food store that conveys affordability, great service, and quality products. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “fresh”, “marketplace”, “quick” and “food”. You can see that while these words are related to grocery stores, they also suggest that you can expect convenience, selection, and affordability from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
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#3) Get some feedback
You’ll now have a list of 3-6 food and grocery store business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends as they are more likely to praise all your ideas.
Be sure to ask questions like:
- What comes to mind when you first hear the name?
- How would you spell it?
With your customer feedback you can now ask yourself, is the name still relevant? and does it represent your business as you intended?
My customer feedback:
This name conveys a store with a range of fresh foods from various cultures.
This name conveys a fun, colourful place to shop for your food.
This name conveys a convenience store that has the ultimate range of quick foods.
This name conveys a store with a fresh, relaxed, exotic vibe.
#4) Check if it’s available
At this point, it’s good to have at least three food/grocery store business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if the name you want is available within your country/state. Also be sure to search if the name is available for Trademark and Domain name Registration.
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Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful food and grocery store businesses and break down why and how they’ve chosen to name their business and why it works for them.
Whole Foods Market suggests a food marketplace that specializes in whole, natural, and possibly organic food. This simple name cuts straight to the chase, leaving very little to the customer’s imagination.
Safeway Inc. does not clearly state that it is a grocery store, however customers reading the name get the impression that the store is safe and sells quality products. Even if someone new to this store may not understand that you can buy food here, at least they will be assured that the store is the “safe way” to buy.
7-Eleven is a convenience store that got its name from its opening hours, which were originally 7 am to 11 pm. Many 7-Eleven stores are now open 24 hours, making this store truly convenient.
1. Do a competitor analysis
Doing a competitor analysis as your first step will save you a lot of time in the future. Knowing what names to avoid and understanding why and how your competitors business name works for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on naming your business not describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused grocery store terms like market, mart, and quick. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real grocery store business named “ALDI”.
ALDI is an abbreviated name taken from Albrecht, the 2 brothers who founded the store, and Diskont, the German word meaning “discount”. This tells us that this supermarket chain was started as a family business that intended to offer their customers the lowest price possible.
3. How to make a more memorable name
Creating a memorable business name is the first step to getting inside a customer’s mind. It’s also a task easier said than done. Your business name should aim to stop a customer in their tracks so they give extra thought to your business among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Stop & Shop, 7 (seven)-Eleven)
- Try using a word that wouldn’t be relevant when out of context (Fleet Foods – fleet can mean anything from “swift” to “a group of warships”.)
- Keep it short and simple.
4. Try purchasing a brandable business name
Brandable business names are names that are non-sensical but are read and pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable food or grocery store business names could be:
- Nuvane Foods
- Alomos Marketplace
- Nurilo Grocery
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Pick N Pay then finds out it’s taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Pick E Pay, Pick R Pay, or Pick A Pay.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Create a unique business name with our Business Name Generator!
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