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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your SEO business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your SEO business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our SEO business name generator above and then scroll below to find the first step in the naming process.
- Numero Uno SEO Agency
- Lumina SEO
- Growth Hack Marketing
- boost.me
- Growthly
- SEO Doctor
- White SEO Lab
- Organic.ly
- Searched & Found
- Optimal SEO
- Ethical SEO
- Rank Me High
- Long Tail Agency
- Beyond SEO
- White Knight SEO
- Organic Rank
- Targeted SEO & Marketing
- Grow & Shine
- find.me SEO
- Searchlight
Create a unique business name with our Business Name Generator!
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Growth”, “Boost”, “Search” and “White”, you can see that while these words can be related to SEO, they also suggest that you can expect an ethical, effective and measurable sort of SEO service from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great SEO business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a premium and professional service that radiates with expertise and trust.
This name conveys a service that is effectively performed by a team of experts.
This name conveys a service that hits the point with communicating the results and effectiveness.
This name conveys a service focused on effectively growing the visibility of its clients.
#4) Check It’s available
At this point, it’s good to have at least three great SEO business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful SEO businesses and break down why and how they’ve chosen to name their business and why it works for them.
Victorious SEO isn’t the most creative company name out there. The name, however, lets a potential client know what the business deals with and the brand also features a word that has positive connotations. As the name is closely related to SEO terms, it’s very sound, easy to remember as well as highly brandable.
Boostability is the name of the company that refers to the “boost” in visits that websites get when they’re properly optimized and they appear among the top search engine results for a keyword of relevance. Such a memorable, on-point and brandable name conveying effective and professional service.
Always Found is a business that provides SEO services to clients so they can be found for keywords of relevance. This is precisely what Always Found promises to its clients. It’s a very sound, brandable and easy-to-remember name.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused SEO terms like result, search or view. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real SEO business named “SEOinhouse”.
The goal of this company is to offer clients SEO services with a twist. This is a consultancy firm that works with mid-sized businesses and enterprises. The aim is to teach company departments how to do SEO on their own for the purpose of getting the best possible results.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Systematic SEO, Searchlight SEO Studio)
- Try using a word that wouldn’t be relevant when out of context (Lumina SEO – Lumina means light or visibility which is one of the most important things when it comes to SEO.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable SEO business names could be:
- Limus SEO
- Nuvano Marketing
- Vupius Agency
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Numero Uno SEO Agency and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Numeruno SEO Agency, Number Uno SEO Agency or Numero One SEO Agency.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Our Business Name Guides
Related: Marketing Business Name
Premium names to kickstart your business
Created by branding experts and professional designers.
View More Premium Names from Domainify