Naming your SEO Business; competitor name analysis.
Victorious SEOObviously, this isn’t the most creative company name out there. Victorious SEO, however, lets a potential client know what the business deals with and the brand also features a word that has positive connotations. |
Always FoundA business wants their website to always be found for keywords of relevance. This is precisely what Always Found promises to its customers. |
BuiltvisibleThe company focuses on technical SEO – building websites that have all of the characteristics needed for top search engine positioning. |
SEOinhouseThe goal of this company is to offer clients SEO services with a twist. This is a consultancy firm that works with mid-sized businesses and enterprises. The aim is to teach company departments how to do SEO on their own for the purpose of getting the best possible results. |
LeadtoConversionThe name of this SEO and digital marketing company tells potential client what they can expect by choosing the respective services. The ultimate goal of website optimization is to increase conversions. |
BoostabilityThe name of the company refers to the “boost” in visits that websites get when they’re properly optimized and they appear among the top search engine results for a keyword of relevance. |
Branding Strategy & Naming Terminology
While SEO is incredibly important for effective online marketing, it’s a pretty abstract concept for many prospects. The aim of a good marketing campaign is to tell potential clients what the tangible benefits are going to be. In addition, a good campaign should also differentiate the respective SEO company from the competition.
As far as naming goes, most companies opt for technical jargon and industry buzzwords. Such an approach can work if the clientele is knowledgeable enough. Alternatively, the company can focus on a benefit that customers are going to experience as a result of getting their website optimized.
Conversion, conversion rate, return on investment, high return on investment, relevant, target audience, top of SERP, first Google position, traffic, traffic increase, low cost per conversion, niche, whitehat SEO, organic, Google, reputation establishment, trust rank
Demographic & Interests
Most of the time, SEO companies offer B2B services. Most people who have a personal website or a blog will not go as far as to get their project optimized.
Clients are interested in effective marketing and acquiring new customers. They understand the power of internet, but they’re not necessarily aware of what it takes to bring their website to the next level and increase search engine traffic.
Companies looking for inbound marketing and SEO could have a large budget or they may be trying to increase conversions without spending a lot. The SEO strategy offered to the respective client will be dependent on the budget and on the marketing goals that the business is trying to accomplish.
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