How to name your adventure business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your adventure business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our adventure business name generator above and then scroll below to find the first step in the naming process.
- Go Wild!
- Absolute Adventures
- Wild Days Out
- Ditch the Sofa
- Live Life to the Full
- Adrenaline HQ
- Hello Adventures
- Your Extreme Life
- Discovery Adventures
- Extreme Living
- Urban Jungle
- Wild Wonders
- Discover Adrenaline
- Extreme Excitement
- Unleash Adventures
- On the Edge
- Wild Kids
- Totally Trekking
- Raw Adventures
- The Adrenaline Crew
Four steps to naming your adventure business
This four-step process will help you name your adventure business. In this example, I’m creating a name for an adventure business that captures the raw thrill and excitement of the industry. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Adrenaline”, “Wild”, “Extreme” and “Discovery”, you can see that while these words can be related to Adventure, they also suggest that you can expect a thrilling, possibly life-changing experience from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Go Wild!
- Absolute Adventures
- Wild Days Out
- Ditch the Sofa
- Live Life to the Full
- Adrenaline HQ
- Hello Adventures
- Your Extreme Life
- Discovery Adventures
- Extreme Living
- Urban Jungle
- Wild Wonders
- Discover Adenaline
- Extreme Excitement
- Unleash Adventures
- On the Edge
- Wild Kids
- Totally Trekking
- Raw Adventures
- The Adrenaline Crew
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Your Extreme Life
- Unleash Adventures
- Raw Adventures
- Discover Adenaline
Removed Ideas:
- Go Wild!
- Absolute Adventures
- Wild Days Out
- Ditch the Sofa
- Live Life to the Full
- Adrenaline HQ
- Hello Adventures
- Discovery Adventures
- Extreme Living
- Urban Jungle
- Wild Wonders
- Extreme Excitement
- On the Edge
- Wild Kids
- Totally Trekking
- The Adrenaline Crew
#3) Get some feedback
You’ll now have a list of 3-6 great adventure business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Your Extreme Life
This name gives the idea of a company that tailors its adventures to the style of each client.
Unleash Adventures
This name conveys a wild, exciting time doing something fresh and new.
Raw Adventures
This name suggests life on the edge with adventures that are totally out of the normal.
Discover Adrenaline
This name gives the idea of opening up a new, more exciting part of life that is waiting to be discovered.
#4) Check It’s available
At this point, it’s good to have at least three great adventure business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful adventure businesses and break down why and how they’ve chosen to name their business and why it works for them.
Wild Frontiers Adventure Travel lets us imagine getting off the beaten track and exploring places that other travelers never get to. Each of the 4 words used in the name adds to the appeal.
Treasure Hunt Adventures paints a picture of a wonderfully exciting way of exploring while looking for valuable items. It brings to mind the games that many of us played as kids, which is a great way of making the name memorable.
My Adventure Travel is a business name that makes it sound as though they are experts in designing exciting travel plans for each person that they deal with. This idea of a personal touch is very important in this sector of the travel industry.
5 Tips for naming your adventure business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business name.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitor’s business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused adventure terms like adventures, thrill, or explore. A more effective business name should let the person reading it build up an image in their head. Let them imagine how exciting their life is about to become.
Let’s take for example a real adventure business named “Treasure Hunt Adventures “.
Literally, this name conveys you’re going to be hunting for treasure as you travel or explore. Even if this isn’t always the case, the idea of sailing the seven seas and living out wild adventures has already been planted in the reader’s mind.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Amazing Adventures, Extreme Excitement).
- Try using a word that wouldn’t be relevant when out of context (Adrenaline – these companies want to stimulate you and get your blood rushing).
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy, and easy to say and remember. For example, some brandable adventure business names could be:
- WooHoo Adventures
- Adrenalation
- Xplor
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Crazy Adventures and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like Really Crazy Adventures, Crazy World Adventures, or The Craziest Adventures.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Adventure business name ideas
Here’s the ultimate list of Adventure related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to adventure.
Trending Words
Here are the top trending words used in adventure company names.
- Absolute
- Apex
- City
- Encounter
- Great
- Hunt
- Land
- Loud
- Paradise
- Park
- Pirate
- Planet
- Safari
- Shack
- Sight
- Tours
- Traveler
- Urban
- World
How Adventure is often described
(“______ adventure”)
Example adventure company names using these related descriptive words ‘Curious Cat – City Adventures’ and EPIC Adventure Tours’.
- Action
- Amazing
- Amorous
- Amusing
- Big
- Bold
- Colonial
- Commercial
- Curious
- Daring
- Epic
- Exciting
- Fantastic
- Fresh
- Further
- Glorious
- Grand
- Great
- Heroic
- High
- Incredible
- Joint
- Mad
- Marine
- Marvelous
- New
- Next
- Nocturnal
- Outdoor
- Real
- Remarkable
- Spiritual
- Strange
- Thrilling
- Unique
- Whole
- Wild
- Wonderful
Our Business Name Guides
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