Cleaning Business Name Generator

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your cleaning business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to come up with a brandable and catchy cleaning business name. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our cleaning business name generator above and then scroll below to find the first step in the naming process.

  1. Magic Maids
  2. Shiny Room
  3. Crystal Clear Cleaners
  4. WIPE Cleaning Co.
  5. Swept Away
  6. CleanMe
  7. Dust Away Services
  8. We Clean
  9. True Shine
  10. Dust Busters
  1. Royal Maid Cleaning Service
  2. Dust & Shine Co.
  3. Wipe It Away
  4. Dust Fairy
  5. Dirty Fingers Services
  6. Clean Dream Team
  7. Shine Again
  8. SWEEP Cleaning
  9. Broom Your Room
  10. Cleaning Wizards

Create a unique business name with our Business Name Generator!

Four steps to naming your cleaning business

This four-step process will help you to find a name for your cleaning business. In this example, I’m creating a name for a cleaning business that conveys the friendly, professional, fexible and fast service. Here’s each step I took in crafting these business names.

Cleaning Business Name Ideas Infographic

Click to View Infographic

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Maid”, “Shine”, “Clean” and “Dust”, you can see that while these words can be related to cleaning, they also suggest that you can expect a professional, flexible and environment-friendly cleaning services from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Magic Maids

Shiny Room

Crystal Clear Cleaners

WIPE Cleaning Co.

Swept Away

CleanMe

Dust Away Services

We Clean

True Shine

Dust Busters

Royal Maid Cleaning Service

Dust & Shine Co.

Wipe It Away

Dust Fairy

Dirty Fingers Services

Clean Dream Team

Shine Again

SWEEP Cleaning

Broom Your Room

Cleaning Wizards

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Magic Maids

Swept Away

Dust Busters

Dirty Fingers Services

 

Removed Ideas:

Shiny Room

Crystal Clear Cleaners

WIPE Cleaning Co.

CleanMe

Dust Away Services

We Clean

True Shine

Royal Maid Cleaning Service

Dust & Shine Co.

Wipe It Away

Dust Fairy

Clean Dream Team

Shine Again

SWEEP Cleaning

Broom Your Room

Cleaning Wizards

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great cleaning business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Magic Maids

This name conveys a premium, professional and flexible service that is always available.

Swept Away

This name conveys a professional service with a high-level of specialization.

Dust Busters

This name conveys a specialized service done by professionals in the field.

Dirty Fingers Services

This name conveys a professional and general service that will make their customers satisfied.

#4) Check It’s available

At this point, it’s good to have at least three great cleaning business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful cleaning businesses and break down why and how they’ve chosen to name their business and why it works for them.

OfficePride Logo

OfficePride achieves to separate themselves from a rough competition by highlighting their specialization. The name is extremely brandable and easy to remember while communicating with potential customers what are their services about.

GreenChoice Logo

Green Choice is the cleaning business that offers environment-friendly cleaning services. Nowadays, more than ever, people are aware of the environment and ‘Green’ communicates it well. The name itself is very brandable, sound and easy-to-remember while connecting with potential customers on a deeper level as their services don’t harm the environment.

JaniKing Logo

Jani-King is the cleaning business that offers janitorial services. The name has two main components; ‘Jani’ refers to janitorial services, while ‘King’ indicates the company is a leader on the market that offers expert services. It’s a very brandable and easy-to-remember name.

Premium names to kickstart your business

Created by branding experts and professional designers.

5 Tips for naming your cleaning business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused cleaning terms like clear, dust or shine. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real cleaning business named “Vanish”.

Vanish is a world-wide known company that produces a wide line of cleaning products for households. Literally, the name conveys that you’re buying an effective product that removes everything unwanted from your home like dust or dirt. The name is short which results in being extremely sound and brandable.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Crystal Clear Cleaners, Dust Busters)
  • Try using a word that wouldn’t be relevant when out of context (Dust Fairy – Fairy is a magical creature and when you put that word together with ‘dust’, then you get impression of high-effective and professional service.)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable cleaning business names could be:

  • Novus Cleaning
  • Davilo Cleaning Services
  • Evaris Cleaning Co.

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business True Shine and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Truly Shine, True Shiny or Truly Shiny.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Cleaning business name ideas

Here’s the ultimate list of Cleaning related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to cleaning.

Create a unique business name with our Business Name Generator!

Trending Words

Here are the top trending words used in cleaning company names.

Alteration

Authority

Best

Carpet

Cleaner

Country

Dry

Heaven

Heavenly

Home

Hour

Kathy

Lundy

Lupita

Maids

Martinizing

Ocean

One

Services

Town

Vina

Words Cleaning often describes

(“cleaning ______”)

You can use these words to create cleaning business names like ‘Action Cleaning Co.’ and ‘Compound Cleaning Solutions’.

Ability

Action

Activities

Agent

Agents

Bag

Bill

Brush

Business

Cloth

Company

Compound

Costs

Crew

Day

Department

Device

Devices

Equipment

Establishment

Facilities

Filter

Floors

Fluid

House

Houses

Industry

Job

Jobs

Kit

Lady

Liquid

Machine

Machines

Material

Materials

Mechanism

Method

Methods

Operation

Out

Oven

Ovens

Person

Personnel

Place

Plant

Plants

Powder

Preparations

Procedure

Procedures

Process

Products

Properties

Purposes

Rag

Rags

Rod

Room

Rooms

Service

Shop

Solution

Solvent

Station

Store

Supplies

Systems

Techniques

Time

Toilets

Utensils

Windows

Create a unique business name with our Business Name Generator!

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