Catering Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your catering business
Catering is a very profitable business but sometimes the wrong name can keep you from growing. That is why it is important that you create an outstanding name for your catering business. If you haven’t done that already, don’t worry. I am going to take you through a four-step process that will help you create an amazing catering business name. I have also provided 20 catering business name ideas just to give you a glimpse of what you should be looking for.
Before we begin, I recommend that you try our catering business name generator and see if you can find great ideas. Below are my 20 catering business name ideas.
- At Your Service
- Catering Calls
- Cater Cares
- Well Catered
- Delicate Dishes
- FoodWise
- Yum Catering
- FlavorTime Catering
- Lovely Caterers
- The Happy Plate
- Clever Catering
- CaterNation
- Cater Guys
- Catering Masters
- Mobile Plates
- Catering Angels
- Royal Caterers
- Infinite Catering
- Fancy Fiesta
- Who’s Cookin
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Dishes”, “Plates”, “Sweet” and “Service”, you can see that these words are related to catering and describe the typical services offered by a catering business. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great catering business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
FoodWise
The name is unique, easy to pronounce and brandable.
This name conveys a catering business that is focused on making its customers happy.
This name is memorable and conveys a business that offer high-end catering services.
The words rhyme making the name catchy and memorable.
#4) Check It’s available
At this point, it’s good to have at least three great catering business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful Catering businesses and break down why and how they’ve chosen to name their business and why it works for them.
24 Carrots Catering and Events
While sophistication and culinary excellence are in the heart of catering branding, a bit of humour can always help a company stand out. This is a principle that the founders of 24 Carrots Catering and Events know and utilise.
Bubble Food
A primary strength in molecular gastronomy gives a lot of meaning to the name Bubble Food. The company takes a very creative approach to food preparation and chocolate caviar pearls are far from an exception for its creations.
Heirloom LA
The name instantly speaks of fresh, just picked and locally sourced ingredients. This is precisely what Heirloom LA specialises in. The company partners up with local farms that follow ethical and sustainable practices.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused catering terms like tasty or sweet. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a catering business named “Grandma on the Move “.
On the outside, this name sounds funny, witty and memorable. At a deeper level though, the name is used to mean that the catering business has great cooks just like most grandmothers.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Care Caters, Delicate Dishes)
- Try using a word that wouldn’t be relevant when out of context (Deli Dishes- Deli as in Delicious)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable catering business names could be:
- Nuvane Dishes
- Alomos Caterers
- Nurilo Catering
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Junkle Dishes and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like JunkillDishes, Junkishes or Junnkodishes.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Don’t forget to use our Catering Business Name Generator
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How Catering is often described
(“______ Catering”)
Example Catering company names using these related descriptive words ‘Traditions Kosher Catering’ and ‘Pinnacle Private Catering’.
Catering Adjectives
You can use an adjective in your business name to create a business name like ‘Culinary Creations Catering‘ or ‘Communal Catering Co.‘.
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new Catering company names.
Catering in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: Obsonatus
French: Traiteur
Italian: Ristorazione
Spanish: Abastecimiento
Surf n Turf Catering, VIP Bites, Luxe Event Catering