How To Name Your Trading Company
With the rise of online stock brokerage, trading is no longer reserved for corporate execs and finance buffs. More people than ever are now investing in the stock market, which makes it a great time to start a trading company.
But with so many options for consumers to choose from, you need a name that catches the eye. With the Trading Company Name Generator, you’ll be able to find a name that can set your new business up for success.
Give the Trading Company Names Generator a try now before continuing with our extensive naming guide. Below, you’ll also find some brilliant examples of trading company names, tips on how to create branding ideas, and a step-by-step guide on naming your trading company.
20 Trading Company Name Ideas
To get you started, we’ve put together 20 of our favorite trading company names from the Trading Company Name Generator. Which of these stand out to you? Remember to try the Trading Company Names Generator yourself and see if you can come up with something better!
- SuperTrades
- Prosperity Trading
- Fortune Investments
- Legacy Crypto
- Beacon Trading
- Quickfire Trades
- Dr. Trade
- Clarity Invest
- Stockhut
- Capital Trading
- Value Investments
- Fund Masters
- Stock Sweep
- Trading Nation
- Platinum Trading
- Cryptoverse
- Tightlip Trades
- Fundamental
- Foresight Trading
- CashCow
20 More Trading Company Name Ideas
- 888 Trading Company
- Perfect Solution Co.
- Clifford Trading
- Trading Systems
- Trading Station
- Trading Enterprises
- Empire Trading Co.
- The Income Trading
- Trading Fleet
- Trading Party
- The Electronic Trading Company
- Direct Trading Co.
- The Forward Trading Company
- Open Trading Company
- Trading Extensive
- Daily Trading Co.
- The Peaceful Trading Company
- Honest Trading Co.
- Regional Trading
- Trading Coastal
Best Real-world Trading Company Names
From the traditional brokerage firms to the modern-day social trading platforms, we’ve put together five of the best real-world trading company names for you to draw inspiration from.
For each entry, we’ve explained why the name is effective. Consider each company’s branding choices carefully and try to formulate some of your own ideas to use later with the Trading Company Name Generator.
Robinhood
Robinhood is a trading app that has gained immense popularity since it was launched in 2015. If you know the legendary story of Robin Hood and his exploits of ‘stealing from the rich to give to the poor’, then you’ll understand that this is an apt name that captures the company’s mission to ‘democratize finance for all’.
Ameritrade
Ameritrade is a US broker that offers an online trading platform for the exchange of stocks, funds, and cryptocurrencies. The name indicates its main product area of American stocks in a creative and eye-catching way through word combination. At the same time, it’s still simple enough for customers to read and pronounce.
Charles Schwab
Founded in 1971, Charles Schwab is a full-range financial services company that offers customers trading, banking, and wealth management advisory services. The name is taken from its founder, Charles R. Schwab, which helps to add a personal face to the company. It has since grown into an internationally recognizable brand as one of the largest trading companies in the world.
Interactive Brokers
Interactive Brokers is a popular online trading company that was originally established in 1977. “Brokers” is a generic word that serves to highlight the business area, while “Interactive” communicates the company’s mission to empower investors to make their own decisions with the latest technology and market insights.
Coinbase
Coinbase is an American trading company that runs a cryptocurrency exchange platform. Crypto is commonly referred to as “coins” in the industry, and this helps to demarcate the company’s specialist area. When paired with the word “base”, the platform gives an impression of being a one-stop-shop for cryptocurrency.
Step-by-step Guide to Naming Your Trading Company
You’ve seen plenty of examples of trading company names, now it’s time to create your own!
We’ve broken down the process into five simple steps. With some help from the Trading Company Name Generator, you’ll have your new name in no time!
1. Establish business model
Firstly, you must establish the gap in the market that your investment company will fill. Think deeply about how you can differentiate your business from competitors.
At this stage, you need to decide what investment products your business will focus on as well as its unique selling point (USP).
Some of the most common types of investment products that trading companies sell are:
- Stocks
- Funds
- Cryptocurrencies
Some examples of USPs for trading companies include:
- Highly-functional trading platform
- Access to emerging markets
- Commission-free investments
2. Shortlist keywords
Based on your specialist services and USP, brainstorm keywords to use in your trading business name. Keywords are specific words that capture your company values and strengthen your branding.
To help you out, we’ve listed some possible keywords for two different types of trading company below.
Keywords for a trading company that sells index funds aimed at beginners:
- Easy
- Aide
- Simple
- Companion
- Lucid
Keywords for a trading company that sells stocks from emerging markets and cryptocurrencies aimed at experienced traders:
- Pro
- Sage
- Ace
- Whiz
Oracle
Shortlist up to 10 keywords before moving onto to step three
3. Use the Trading Company Names Generator
Insert each keyword into the Trading Company Name Generator at the top of the screen. After hitting enter, you’ll be able to view dozens of creative trading company names that incorporate your chosen keyword.
Use the filter options to refine the search results of the Trading Company Names Generator based on features like character length, a number of words, and keyword positioning.
Look for names that are original, punchy, and easy to read. Select five of the best names and move on to the next stage.
4. Test names
Create a short name testing survey and distribute it to colleagues and clients. Here are some examples of open-ended questions that you should look to include in your survey:
- Does this name seem trustworthy? If so, why?
- What products or services do you associate with this name?
- Would you sign up for this service based on the name?
When the questionnaires have been returned, collate the results and select the name that most closely matches your business model in the eyes of the respondents.
5. Check availability
Lastly, check that the favored name is available to register as a new business. There are three steps you need to follow here:
- Check that the name hasn’t already been trademarked by consulting the relevant company directory for your region,
- Check that the name is available for use on relevant social media platforms such as Twitter and Instagram,
- Check that the name is distinct from existing mobile applications on the Apple App Store and Google Play Store.
While the first step is necessary to avoid infringing copyright laws, the second and third are also important. Increasingly, trading is both a social and virtual experience, so your trading business needs to be represented on social media platforms and also with its own app.
If your name satisfies these three checks, you can open your new trading company!
4 Tips for Creating Unique Trading Company Name Ideas
Our branding experts have compiled four key tips that will help you come up with original trading company names. Many of these can be easily implemented using the Trading Company Name Generator.
1. Use novel wording
The original wording in your name can help your company catch the eye. Consider using interesting word combinations, unusual spelling, or coming up with a new word entirely.
If you want help with this, try the “One Word” button on the Trading Company Names Generator. This will display names that transform your chosen keyword into a creative new word.
2. Advertise your USP
Another way to stand out among competitors is to communicate your USP within your company name. This is crucial in the trading industry where many companies offer similar products and services to clients.
Think carefully about your keyword choices, only using words that truly capture your company’s vision. Don’t be embarrassed to consult a thesaurus if you have to!
3. Be concise
The best trading company names are always short and punchy. Customers are likely to remember names like Coinbase and Robinhood because they’re concise.
When using the Trading Company Name Generator, you can keep your name length in check by filtering results based on the total number of words and characters.
4. Convey authority
Success in the trading sector is contingent on trust. If you’re starting a new trading company, you need a name that conveys your authority and expertise to potential clients.
As such, ensure that any keywords used in your company name are professional. It’s equally important to check that your name is easy to read and say aloud.
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