Import Export Business Name Generator
Generate names for your import export business below.
How to name your import export business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our detailed four steps to name your new import and export business. Below you’ll find twenty example names I created following our process and next, I’ll show you how you can create your own unique and sound names. To get started try our import and export business name generator above and then scroll below to find the first step in the naming process.
- Exotica Import
- OmniPresence Corporation
- A to B Imports
- ShipMe Exports
- Bulk Up
- Green Globe Exports
- Interstate Corporation
- Cargo Exports
- Clothing Connections
- Global Industry Imports
- Trusted Shipping Exports
- Royal Shipping
- Heavy Lift Import
- Consolidated Freight Corporation
- Gateway to the World
Four steps to naming your import export business
This four-step process will help you find the perfect name for your import and export business. In this example, I’m creating a name for an import and export business that conveys the shipment, delivery, reliability and logistics. Here’s each step I took in crafting these business names.
Click to View Infographic
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Global”, “Ship/Shipping” and “Corporation”, you can see that while these words can be related to import and export, they also suggest that you can expect worldwide shipping of your goods done by a reliable and reputable company. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great import and export business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- Does the name convey a trustworthy and reliable service?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys what import and export business is about – moving the goods from one place to another.
This name conveys a reliable export service and at the same time, it’s very brandable and easy to remember.
This name conveys a worldwide export services that are aware of environment.
This name conveys a reliable and worldwide import and export services and gives the opportunity to build a brand on it.
#4) Check It’s available
At this point, it’s good to have at least three great import and export business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful import and export businesses and break down why and how they’ve chosen to name their business and why it works for them.
Heritage India Exports exports home decor items manufactured in Delhi. The company mainly focuses on exporting traditional items for homes around the world, so that’s the reason for using the word ‘heritage’ in the name. The name itself isn’t creative, but it gives the exact picture and expectation to customers.
Panjiva, as the name, resonates since it is sound, easy to remember and brandable. The owners of the company formerly named it ‘Pangea’ which means Earth but modified the name to Panjiva via brainstorming methods.
Ningbo Prime Banker Import & Export is the big player in the industry who decided to go with the classical approach when it comes to picking the name. Ningbo is a sound word, but it’s the name of a Japanese city where the company has headquarters. The second part of the name indicates that the company provides export of professional banking and financial services
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused import and export terms like import, export or delivery. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real import and export business named “Heritage India Exports”.
Literally, this name conveys you’re dealing with an Indian company exporting traditional or heritage goods. At the deeper level, the name isn’t creative, but it translates the history, value and origin: they are Indian company focusing only on exporting traditional Indian home decor items.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Green Globe, Consolidate Cordage Corporation)
- Try using a word that wouldn’t be relevant when out of context (Green Globe Exports – Green refers to ecological awareness and it is a value every import and export business should incorporate in their strategy or name.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable import and export business names could be:
- Axon Corporation
- Enios Imports
- Bullion Exports
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, Tracy names her business Exotica Import and finds out it’s already taken. Because she’s already decided this is what she’ll name her business he tries to opt for similar sounding names like Exotic Import, Exotical Import or Exotimport.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Create a unique business name with our Business Name Generator!
Our Business Name Guides
Related: How to Copyright a Business Name
Related: How to Start a Sales Blog
Related: How to Start a Business Blog