How To Name Your Import Export Business
Perhaps the prospect of regular travel and exotic goods has drawn you to the import export business. But before you enjoy the fruits, you need to make sure your brand is set up for success starting with the name!
Using our experts’ naming guide, you’ll be able to create a business name that makes an impression on all the buyers, sellers and intermediaries that you cross paths with!
Our Import Export Business Name Generator is your go-to resource for ideas. Try it out now and see what creative company names you can come up with!
Below, you’ll also find a competitor analysis, step-by-step naming guide and industry-specific tips to help you craft a name that will catch the eye of future trade partners.
20 Import Export Business Name Ideas
To get you thinking, we’ve assembled 20 names from our Import Export Company Generator. Have a look at the options below. Do you think you can do better?
- Powerhouse Trade
- Cargo Companions
- Galaxy Shipping Group
- Globe Trading
- Sustainable Exports
- Infinity Imported
- Global Passage
- Expert Exporter
- Networked Freighting
- Cargo Kings
- RareFinds Worldwide
- Earthbound Exotica
- Eco Exports
- Global Doorstop
- TextTreasure Chest Imports
- Synergy Trade
- Steadfast Shipments
- Goldeneye Import
20 More Import Export Business Name Ideas
- Exotica Import
- OmniPresence Corporation
- A to B Imports
- ShipMe Exports
- Bulk Up
- Green Globe Exports
- Interstate Corporation
- Cargo Exports
- Clothing Connections
- Global Industry Imports
- Trusted Shipping Exports
- Royal Shipping
- Heavy Lift Import
- Consolidated Freight Corporation
- Gateway to the World
Best Real-world Import Export Business Names
The import export Industry encompasses a wide range of businesses. Your name will vary depending on which avenue you decide to take in the field.
To give you a sense of the scope of the import export business, we’ve put together a list of five different real-world companies. Though they operate in different areas of the trade, they share the common bond of having a great business name.
Draw inspiration from the examples below as we explain what makes these import export company names so effective.
Europe’s Best is a Texas-based importer and distributor of fine food items for Italian restaurants in the US. This is a simple name that clearly establishes the company’s niche in the market; it identifies the source of imported products and communicates their premium quality.
ExportHub is an online B2B marketplace that serves as an intermediary for buyers and suppliers. This name works not only because it’s inventive and catchy, but also as it communicates the product. The platform serves as a community, or ‘hub’, where exporters and importers can easily connect.
Trans-Pacific Trading Ltd.
A subsidiary of Hampton Lumber, Trans-Pacific Trading is a major North American exporter of softwood lumber that supplies various markets in East Asia. This is a straightforward name that clearly demarcates the company’s markets for prospective partners. Alliteration also provides a rhythmic element to the name.
Artisanal Imports is a small import company based in Austin, Texas. It supplies surrounding markets principally with rare, hand-crafted beers from Europe. We like this name because it is compelling when read aloud, and it also indicates the type of products that the company specialises in.
Morpheus.Network is a technology company that services the import export business. It is a digital platform that helps importers track shipments. The name is suggestive of the product’s ability to bring the task of supply chain management under one computerised network.
Step-by-step Guide to Naming your Import Export Business
Now that you’ve got a flavour for the import export business, it’s time to put your own foot forward. We’ve broken down the naming process into six simple steps for you to follow.
Establish your business type
Your first step to finding the perfect name is to define your business type. We’ve already seen that the possibilities within the import export industry are broad. Some of the different business types within the trade include:
- Import company
- Export company
- Import export consultancy service
- Intermediary between buyer and supplier
- Supply chain technology platform
Decide on your target markets
Once you’ve settled on your business type, you need to dip deeper and establish two things.
Firstly, what products will you be working with? This is especially relevant for import companies; are you going to supply a niche range of products from overseas that have high demand in the domestic market?
Secondly, what is the target audience for your product? If you’re an exporter, what markets look most fruitful to you? As a consultant, are your services applicable to all businesses or specialist ones?
Now that you’ve settled on the overarching business model, it’s time to find a name that truly reflects your company’s services and values.
Keywords are terms that closely relate to your product and appeal to your target audience. Try to come up with 5-10 keywords that you could include in your business name.
To give you a hand, let’s use Artisanal Imports as an example. The keyword here is ‘Artisinal’, since it conveys the company’s USP of supplying hand-crafted European beers. For this market, ‘authentic’, ‘homestyle’ or ‘bespoke’ are all alternative keywords that could also be used.
Use the Import Export Business Name Generator
Hopefully, you now have a list of quality keywords that represent your business. Converting these words into sophisticated business names might seem like a challenge; fortunately, the Import Export Business Name Generator is here to help.
One by one, input your keywords into the name generator and see what company names catch your eye. Remember to use the filter options for character length, keyword positioning, number of words and rhyme to narrow down your options.
Shortlist around five of the best business names.
Conduct market research
It’s time to put your five shortlisted names to the test.
Get in touch with as many people as you can—clients, colleagues, friends, family—who would be willing to answer a few questions. If you know anyone with inside knowledge of the import export business, that’s a bonus!
Devise a short name testing survey. Some of the questions you ask participants for each of the five business names could be:
- What is your immediate reaction to this name?
- What kind of services do you associate with this name?
- Is the name easy to pronounce?
Based on the feedback from your name testing survey, select a name that you are happy to commit to. All that remains is to check that the name is still available.
Firstly, search for other businesses to check that the name hasn’t already been copyrighted. This is crucial; violation of trademark laws can constitute a serious crime.
Secondly, check to see if your business name is available as a web domain. Having a website that is consistent with your business name will make it easier for potential partners to find you.
If your desired name doesn’t check out on both of these fronts, try again with another from your shortlist.
4 Tips for Creating Unique Import Export Business Names
Make sure to follow these four tips so that your company name satisfies the demands of the import export business.
Keep it professional
As a B2B company, your name should showcase your expertise. Keeping it professional is the best way to make a good impression on potential partners and open the door to business opportunities.
Avoid gimmicky names. Instead, consider partnering your keywords with terms that are closely linked to the industry such as ‘trading’, ‘group’ or ‘worldwide’.
Make sure it’s applicable to other languages
A unique challenge of the import export business is that you regularly work with people from other countries whose native language is different to yours.
Import company names that are too complicated could be a turnoff for partners from foreign markets. For this reason, keep your name simple.
As a follow-up to the last point, try to keep your name short. This will help to make it easier to understand and more memorable for your clients.
If possible, keep the character length below 20 and only uses words with three syllables or less. Acronyms can help you shorten lengthy word combinations.
Think outside the box
We encourage creativity with your business name, provided that it doesn’t come at the expense of professionalism.
Consider combining two words, as in the case of ExportHub, or making a new word entirely. As we have seen with Trans-Pacific Trading, alliteration is another way to give your business name a nice ring.
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