Finance & Insurance Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your finance & insurance business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your finance & insurance business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our finance & insurance business name generator above and then scroll below to find the first step in the naming process.
- FlexiGlobal Insurance
- Republica Finance
- Fund Guard
- Sun Global Insurance
- MutuFund
- Insuritas
- Kapital Financial Services
- Borderless Insurance
- Security First
- LifeCrest
- Banklio
- Fedora Finance Co.
- Securitas Fund
- Budgeter Consulting
- Capital Index
- Horizon Insurance
- Smartly Life Insurance
- Paysurance
- Fundancial Finance Co.
- Ivy Finance
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Four steps to naming your finance & insurance business
This four-step process will help you name your finance & insurance business. In this example, I’m creating a name for finance & insurance business that conveys the trusted, reliable and reputable services the business offers. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Guard”, “Life”, “Fund” and “Capital”, you can see that while these words can be related to finance & insurance, they also suggest that you can expect a reliable, trusted and professional type of finance & insurance services from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great finance & insurance business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a premium insurance service that communicates trustful and reliable values.
This name conveys a premium, reliable and professional financial service.
This name conveys a service that is reliable and reputable.
This name conveys a premium financial service that is managed by the small group of the best experts in the field.
#4) Check It’s available
At this point, it’s good to have at least three great finance & insurance business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
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Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful Finance and Insurance businesses and break down why and how they’ve chosen to name their business and why it works for them.
Outsurance
A very smart, easy to remember name. Outsurance replaces ‘in’ with ‘out’. Customers will appreciate the cleverness to it while also knowing exactly what the company has to offer.
First for Women Insurance
A niche targeting insurance company. Its name clearly focuses on a key demographic and they are able to position the entire brand strategy in this direction because of it.
Youi
As in ‘you’, being the customer and ‘I’, being the insurance company, are in this together. It’s a smart mashup of words that creates a memorable name.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused financial terms like fund, trust or capital. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real finance & insurance business named “Youi”.
As in ‘you’, being the customer and ‘I’, being the insurance company, are in this together. It’s a smart mashup of words that creates a memorable and brandable name. The name communicates a deep personal connection between clients and company that increases overall trust.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Fundancial Finance Co., Indorse Insurance)
- Try using a word that wouldn’t be relevant when out of context (Borderless Insurance – Borderless represents ‘without a border’ which communicates that the company operates globally.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable finance & insurance business names could be:
- Nukane Finance
- Libonos Fund
- Vazilo Insurance
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Securitas Fund and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like SecurFund, Securitafund or SecurityFund.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Don’t forget to use our Finance & Insurance Company Name Generator
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Words Finance & Insurance often describes
(“Finance/Insurance ______”)
You can use these words to create Finance/Insurance business names like ‘Capital-One Finance’ and ‘Project Insurance Co.’
How Finance & Insurance is often described
(“______ Finance/Insurance”)
Example Finance & Insurance company names using these related descriptive words ‘Local-One Finance Institute’ and ‘Focus Public Insurance’.
Finance & Insurance Adjectives
You can use an adjective in your business name to create a business name like ‘A+ Budget Finance‘ or ‘FlexiGlobal Insurance‘.
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new Finance & Insurance company names.