Surf Shop Name Generator

Generate names for your surf shop below.

1. Choose Your Surf Shop Name Keywords

Think of some catchy and cool words to insert into our business name generator.

2. Get Surf Shop Name Ideas

The generator will create hundreds of fun and fresh name ideas. Look through the list for those that work best for your brand.

3. Select Surf Shop Names

Compare your options and choose a name that will draw in your customers.

How to name your surf shop

Give our surf shop name generator above a try, below you’ll find our surf shop company name ideas, trending words, tips for naming your surf shop, related words, adjectives, nouns, combined words and foreign words for surf. All of this to help you brainstorm the best name for your surf shop.

  1. Breaking Waves
  2. The Surf Action Store
  3. Culture Waves
  4. Ocean Swimmers
  5. Splendid Store Co.
  6. Frequent Surf Swimmers
  7. Surf Eternal Store
  8. The Relentless Escape Co.
  9. Surging Waves
  10. Violent Calm Co.
  11. Riding Surfboard Shop
  12. The Beat Wave Surf Store
  13. Gentle Wax Co.
  14. The Roaring Deep
  15. The Cruising Escape
  16. Eternal Waters
  17. Fat foamy Co.
  18. Le Surf
  19. Le Cresta
  20. The Cruising Savage

Four steps to naming your surf shop

This four-step process will help you name your surf shop. In this example, I’m creating a name for a surf shop that conveys the quality and durability of its product. Here’s each step I took in crafting these business names.

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Waves”, “Action”, “Ocean” and “Waters”, you can see that these waters can easily be associated to surfing. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

  • Breaking Waves
  • The Surf Action Store
  • Culture Waves
  • Ocean Swimmers
  • Splendid Store Co.
  • Frequent Surf Swimmers
  • Surf Eternal Store
  • The Relentless Escape Co.
  • Surging Waves
  • Violent Calm Co.
  • Riding Surfboard Shop
  • The Beat Wave Surf Store
  • Gentle Wax Co.
  • The Roaring Deep
  • The Cruising Escape
  • Eternal Waters
  • Fat foamy Co.
  • Le Surf
  • Le Cresta
  • The Cruising Savage

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of names:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

  • Le Surf
  • Fat foamy Co.
  • Violent Calm Co.
  • Breaking Waves

Removed Ideas:

  • The Surf Action Store
  • Culture Waves
  • Ocean Swimmers
  • Splendid Store Co.
  • Frequent Surf Swimmers
  • Surf Eternal Store
  • The Relentless Escape Co.
  • Surging Waves
  • Riding Surfboard Shop
  • The Beat Wave Surf Store
  • Gentle Wax Co.
  • The Roaring Deep
  • The Cruising Escape
  • Eternal Waters
  • Le Cresta
  • The Cruising Savage

#3) Get some feedback

You’ll now have a list of 3-6 great surf shop names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Le Surf

The name is short, simple, and easily brandable.

Fat foamy Co.

The words rhyme making the name catchy and easy to remember.

Violent Calm Co.

The juxtaposition makes the name stand out and easy to remember.

Breaking Waves

The name conveys products that are of high quality and durable.

#4) Check It’s available

At this point, it’s good to have at least three great surf shop business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful surf shops and break down why and how they’ve chosen to name their business and why it works for them.

Ron Jon Surf Shop Achieves a personal connection with customers by using the founder’s name in the business name. This kind of naming approach is very effective when it comes to winning customer loyalty. The name is also very professional, brandable, and clearly states what the business is about.

Malibu Surf Shack is very clear in which geographic location its products are meant for. Location-specific business names work very well for small and medium businesses that are looking to have a manageable but loyal customer base.

Surf n Sea is an attention-grabbing name. It uses rhyming words which makes it easy to notice and come to memory. This name is very clear on what type of gear it sells. It is a great name for a surf shop that can easily be turned into a great brand.

5 Tips for naming your surf shop

The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitor’s business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused terms. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.

Let’s take for example a surf shop named “The Fishermans’s Surf Shop”.

Literally, this name conveys that the surf shop belongs to the fisherman. On a deeper level though, the name suggests that you are buying from someone who understands the waters and is, therefore, more likely to sell high-quality and durable products.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Surf Shack, Surf Safe)
  • Try using a word that wouldn’t be relevant when out of context (Victo Surf Shop – Victo as in Victory)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy, and easy to say and remember. For example, some brandable surf shop names could be:

  • Nuvane Surf Shop
  • Alomos Surf Shop
  • Nurilo Surf Shop

You can find a full list of Brandable business names at

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Bumble Surf and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like BumbillSurf, Bumbleosy, or BummbleSurf.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Business Name Ideas

Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to.

Trending Words

Here are the top trending words used in surf shop company names.

  • City
  • Rack
  • Beach
  • FX
  • Boards
  • Culture
  • Quick
  • Surf
  • Wave
  • Ride
  • Hound
  • Room
  • Jungle
  • Rubber
  • Cave
  • Rhythm
  • Griive
  • Fin
  • Pool
  • World
  • House
  • Rip
  • Paddle
  • Designs
  • Stand
  • Point
  • Riders
  • Action

Other Business Name Guides

Related: eCommerce Store Names

Related: Online Shop Names

Related: How To Start An Online Boutique

Related: How to Start a Dropshipping Business

Related: How to Start an Online Business

Words Surf often describes

(“surf ______”)

You can use these words to create honey business names like ‘Surf Zone’ and ‘Breaking Waves’.

  • zone
  • boat
  • bathing
  • fishing
  • ace
  • boats
  • riding
  • board
  • casting
  • beat
  • music
  • fish
  • boards
  • rider
  • breaking
  • grass
  • action
  • clam
  • line
  • spot
  • scooter
  • riders
  • waves
  • culture
  • boarding
  • aces
  • wave
  • swimming
  • perch
  • session
  • bird
  • camp
  • pound
  • fishes
  • sound
  • bath
  • turf
  • wax
  • smelt
  • lifesaving
  • beach
  • agents
  • break
  • swimmers
  • shop
  • hydrodynamics
  • ducks
  • birds
  • saving
  • rock
  • casters
  • substances
  • angler
  • photography
  • bather
  • duck
  • eggs
  • bathers
  • season
  • spray
  • oocytes
  • guitar
  • gear
  • wear
  • zones
  • turbulence
  • ride
  • similarity
  • boarders
  • beats
  • weeds
  • wash
  • forecasting
  • prediction
  • angling
  • crowd
  • rescue
  • ice
  • foam
  • dynamics
  • savers
  • parameter
  • bell
  • film
  • caster
  • ratio
  • clubs

How Surf is often described

(“______ surf “)

Example surf shop names using these related descriptive words ‘The Wild Surf Shop’ and ‘Constant Surf Company.’.


  • heavy
  • white
  • high
  • gentle
  • rough
  • distant
  • big
  • raging
  • tremendous
  • ocean
  • strong
  • rolling
  • dangerous
  • wild
  • atlantic
  • foaming
  • shallow
  • violent
  • angry
  • low
  • light
  • warm
  • cold
  • green
  • booming
  • huge
  • incoming
  • foot
  • foamy
  • moderate
  • powerful
  • considerable
  • colloid
  • furious
  • terrible
  • turbulent
  • deep
  • restless
  • mild
  • constant
  • treacherous
  • icy
  • frothy
  • blue
  • thunderous
  • lazy
  • roaring
  • choppy
  • bloody
  • nearby
  • dreadful
  • excellent
  • slight
  • cool
  • stormy
  • heaviest
  • loud
  • splendid
  • surging
  • quiet
  • eternal
  • mighty
  • noisy
  • terrific
  • magnificent
  • outer
  • soft
  • calm
  • hawaiian
  • giant
  • lapping
  • relentless
  • savage
  • gray
  • mixed
  • ceaseless
  • snowy

Surf Adjectives

You can use an adjective in your business to create a name like ‘Aquatic Surf‘ or ‘The  Eutrophic Surf Company‘.

  • accidental
  • all
  • alluvial
  • anti
  • aquatic
  • attended
  • controlled
  • controlling
  • deep
  • emergent
  • escaped
  • eutrophic
  • exchanged
  • fat
  • flavonoid
  • flushed
  • frequent
  • glassy
  • signed

Surf Verbs

You can use a verb in your shop name to create business names like ‘Surf Escape‘ or ‘The Surf Rinse Company‘.

  • attend
  • bathe
  • blanch
  • break
  • browse
  • call
  • canoeing
  • carry
  • chop
  • come
  • cruising
  • douse
  • drowning
  • escape
  • fall
  • fill
  • fills
  • rinse
  • sough
  • stand

Combine Words

We’ve taken words from above and from our generator results and combined the words to create new surf shop company names.

  • SurfCalm (Surf Shop + Calm)
  • StormSurf Shop (Stormy +Surf Shop)
  • Surf Eternal (Surf Shop + Eternal)
  • SurfDeep
  • SurfSurging
  • CalmSurf Shop
  • Lapping SurfShop (Lapping + Surf Shop)
  • Giant Surf (Giant  + Surf Shop)


Matija Kolaric

Matija Kolaric

Amazing content is the core of what we do. With more than 5 years of experience in branding, name development, and business, Matija helps create and manage content production.

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