Auction Company Name Generator
Generate names for your auction company below.
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your auction company
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your auction company. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our auction company name generator above and then scroll below to find the first step in the naming process.
- The Auctioneers
- Swift Auction Co.
- Local Auction House
- Technauction
- Easy Auctions
- Electauctions
- Winning Auction Co.
- Silent Sellers
- Auction Market
- Market House
- Zip Auctions
- Auction Academy
- Sellers Depot
- Auction Success
- Electric Auction
- Antiquetion
- AuctionLive
- Orauction
- Auctio Quick
- Auction Mart
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Market”, “House”, “Sellers” and “Live”, you can see that while these words can be related to auctions, they also suggest that you can expect a fast, diverse and reliable type of auction from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great auction company names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a professional and experienced group specialized in winning the auctions.
This name conveys a specialized education program focused on people who’d like to learn more about auctions.
This name conveys a premium auction service performed by professionals who possess information that is not often available to the public.
This name conveys an auction service that specializes in buying and selling antique items.
#4) Check It’s available
At this point, it’s good to have at least three great auction company names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
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Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful auction companies and break down why and how they’ve chosen to name their business and why it works for them.
Christie’s is one of the largest and most famous auction houses in the world that is named after its founder James Christie. The name achieves a personal connection with its customers by having a person in their business name. The name also communicates a luxury, good reputation and excellence in hosting auctions. It’s a very brandable and extremely sound name.
China Guardian is the auction company that specializes in selling rare Chinese art and other items. The name suggests that the company specializes in selling the items only related to Chinese culture and tradition. It’s a very sound and brandable name.
European Antiques Auction Gallery is the company that solely focuses on selling European antique art. The name literally communicates what’s the focus of the company while, at the same time, achieves to give the impression of a market leader. The name itself isn’t creative, but it’s extremely easy to remember and brandable.
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1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused auction terms like heritage, antique or rare. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real auction company named “Heritage Auctions”.
Literally, this name conveys you’re buying antique and vintage products from this company. Also, the name communicates what kind of products and service its customers can expect. Again, the name is extremely brandable and memorable in this industry.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Silent Sellers, Auction Academy)
- Try using a word that wouldn’t be relevant when out of context (Bid Callers – Bid represents setting up a price and auctions are all about setting and agreeing on the right price.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable auction company names could be:
- Havane Auctions
- Razakus Bids
- Nakarilo Sellers
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Easy Auctions and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Easuctions, EazyAuctions or Ezuctions.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Don’t forget to use our Auction Company Name Generator
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new auction company names.
Words Auction often describes
(“auction ______”)
You can use these words to create auction company names like ‘The Auction Room’ and ‘Auction Block’.
How Auction is often described
(“______ auction”)
Example auction company names using these related descriptive words ‘Public Auctioneers’ and ‘Antique Auction Co.’.
Auction Adjectives
You can use an adjective in your business name to create a business name like ‘Open Auction Co.s‘ or ‘Live Auctions Ltd.‘.
Auction Verbs
You can use a verb in your auction business name to create business names like ‘Auction Awards‘ or ‘Winning Auctions‘.
Other Business Name Guides
Related: How to Find out if a Business Name is Taken
Related: How to Copyright a Business Name
Related: How to Trademark a Business Name
Auction in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: noun (auctio, hasta, hastile) verb (auctionor, sub hasta vendo) adjective (auctionalis).
French: noun (les enchères) verb (vendre aux enchères).
Italian: noun (la sala delle aste, le vendita all’asta) verb (vendere all’asta).
Spanish: noun (subasta, el remate, la almoneda) verb (subastar, rematar, vender en almoneda).