Auction Company Name Generator

Generate names for your auction company below.

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your auction company

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your auction company. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our auction company name generator above and then scroll below to find the first step in the naming process.

  1. The Auctioneers
  2. Swift Auction Co.
  3. Local Auction House
  4. Technauction
  5. Easy Auctions
  6. Electauctions
  7. Winning Auction Co.
  8. Silent Sellers
  9. Auction Market
  10. Market House
  1. Zip Auctions
  2. Auction Academy
  3. Sellers Depot
  4. Auction Success
  5. Electric Auction
  6. Antiquetion
  7. AuctionLive
  8. Orauction
  9. Auctio Quick
  10. Auction Mart

Create a unique business name with our Business Name Generator!

Four steps to naming your auction company

This four-step process will help you name your auction company. In this example, I’m creating a name for an auction company that conveys the reliable, secure and fast value of their service. Here’s each step I took in crafting these business names.

Click to View Infographic

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Market”, “House”, “Sellers” and “Live”, you can see that while these words can be related to auctions, they also suggest that you can expect a fast, diverse and reliable type of auction from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

The Auctioneers

Swift Auction Co.

Local Auction House

Technauction

Easy Auctions

Electauctions

Winning Auction Co.

Silent Sellers

Auction Market

Market House

Zip Auctions

Auction Academy

Sellers Depot

Auction Success

Electric Auction

Antiquetion

AuctionLive

Orauction

Auctio Quick

Auction Mart

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

The Auctioneers

Auction Academy

Silent Sellers

Antiquetion

 

Removed Ideas:

Swift Auction Co.

Local Auction House

Technauction

Easy Auctions

Electauctions

Winning Auction Co.

Auction Market

Market House

Zip Auctions

Sellers Depot

Auction Success

Electric Auction

AuctionLive

Orauction

Auctio Quick

Auction Mart

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great auction company names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

The Auctioneers

This name conveys a professional and experienced group specialized in winning the auctions.

Auction Academy

This name conveys a specialized education program focused on people who’d like to learn more about auctions.

Silent Sellers

This name conveys a premium auction service performed by professionals who possess information that is not often available to the public.

Antiquetion

This name conveys an auction service that specializes in buying and selling antique items.

#4) Check It’s available

At this point, it’s good to have at least three great auction company names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful auction companies and break down why and how they’ve chosen to name their business and why it works for them.

Christie's Logo

Christie’s is one of the largest and most famous auction houses in the world that is named after its founder James Christie. The name achieves a personal connection with its customers by having a person in their business name. The name also communicates a luxury, good reputation and excellence in hosting auctions. It’s a very brandable and extremely sound name.

China Guardian Logo

China Guardian is the auction company that specializes in selling rare Chinese art and other items. The name suggests that the company specializes in selling the items only related to Chinese culture and tradition. It’s a very sound and brandable name.

European Antiques Auction Gallery Logo

European Antiques Auction Gallery is the company that solely focuses on selling European antique art. The name literally communicates what’s the focus of the company while, at the same time, achieves to give the impression of a market leader. The name itself isn’t creative, but it’s extremely easy to remember and brandable.

Premium names to kickstart your business

Created by branding experts and professional designers.

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5 Tips for naming your auction company

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused auction terms like heritage, antique or rare. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real auction company named “Heritage Auctions”.

Literally, this name conveys you’re buying antique and vintage products from this company. Also, the name communicates what kind of products and service its customers can expect. Again, the name is extremely brandable and memorable in this industry.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Silent Sellers, Auction Academy)
  • Try using a word that wouldn’t be relevant when out of context (Bid Callers – Bid represents setting up a price and auctions are all about setting and agreeing on the right price.)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable auction company names could be:

  • Havane Auctions
  • Razakus Bids
  • Nakarilo Sellers

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Easy Auctions and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Easuctions, EazyAuctions or Ezuctions.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Business Name Ideas

Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to.

Trending Words

Here are the top trending words used in auction company names.

assett

grand

boutique

buyers

box

central

court

depot

flowers

empires

estates

finance

fluency

guide

heroes

house

commercial

online

hunter

investments

marketers

media

Don’t forget to use our Auction Company Name Generator

Combine Words

We’ve taken words from above and from our generator results and combined the words to create new auction company names.

auctwin (Auction + Win)

auctiends (Auction + Ends)

conductions (Conduct + Auction)

compection (Competitive + Auction)

annauction (Annual + Auction)

auctional (Auction + Annual)

optimauction (Optimal + Auction)

auctline (Auction + Online)

Words Auction often describes

(“auction ______”)

You can use these words to create auction company names like ‘The Auction Room’ and ‘Auction Block’.

rooms

room

block

purchaser

sales

purchasers

houses

house

blocks

agency

market

hunters

sale

markets

rate

goers

eer

bridge

mart

How Auction is often described

(“______ auction”)

Example auction company names using these related descriptive words ‘Public Auctioneers’ and ‘Antique Auction Co.’.

public

dutch

first

price

open

double

bid

english

online

silent

annual

second

reverse

competitive

private

weekly

live

mock

recent

continuous

day

oral

combinatorial

regular

simultaneous

successful

livestock

electronic

pre

optimal

discriminatory

pay

sealed

post

antique

daily

raising

largest

uniform

closed

wholesale

line

forthcoming

value

monthly

sequential

compulsory

unit

Auction Adjectives

You can use an adjective in your business name to create a business name like ‘Open Auction Co.s‘ or ‘Live Auctions Ltd.‘.

public

dutch

open

english

online

silent

double

annual

competitive

weekly

live

continuous

combinatorial

oral

simultaneous

electronic

livestock

mock

optimal

discriminatory

Auction Verbs

You can use a verb in your auction business name to create business names like ‘Auction Awards‘ or ‘Winning Auctions‘.

sell

awarded

sold

put

bought

held

purchased

offered

buy

conducted

hold

attend

win

buying

participate

disposed

won

acquired

conduct

ends

Auction in Foreign Languages

Consider using foreign words in your business name to give the impression of an international or exotic brand.

Latin: noun (auctio, hasta, hastile) verb (auctionor, sub hasta vendo) adjective (auctionalis).

French: noun (les enchères) verb (vendre aux enchères).

Italian: noun (la sala delle aste, le vendita all’asta) verb (vendere all’asta).

Spanish: noun (subasta, el remate, la almoneda) verb (subastar, rematar, vender en almoneda).

Don’t forget to give our auction company name generator a try!

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