Media Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your media business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your media business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our media business name generator above and then scroll below to find the first step in the naming process.
- Point Media
- Eye Opener
- Century Records
- Vibrant News
- Borderless Media
- Culture Voice
- Free Spirit Media
- Anonymous
- SPREAD
- Voice Up
- OnDemand News
- Peer 2 Peer
- Effectus Media
- Influenza
- Liberty Media
- Talkingly
- Radical Point Media
- Horizon Media
- Laugh Network
- Vibez Media
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Point”, “Free”, “Voice” and “Demand”, you can see that while these words can be related to media, they also suggest that you can expect a transparent, creative and free information from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great media business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a transparent and global information provided by this company.
This name conveys an educational and liberal information that is shared through this company.
This name conveys a media where information is easily accessible, free and everyone is taking a part into putting the information out there.
This name conveys a platform focused on educating people while giving them more freedom.
#4) Check It’s available
At this point, it’s good to have at least three great media business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful media businesses and break down why and how they’ve chosen to name their business and why it works for them.
The Wall Street Journal is the media company that focuses on the topics discussed in the specialized financial publication. The name immediately communicates what’s this publication about and who’re the readers. The name is easily brandable, sound and not that easy to forget.
DirectTV uses the name that is very easy to decipher. It simply puts together the words direct and TV. The name is rooted in the fact that the company was the first direct-broadcast satellite system television provider.
CNN is the name of the company that is probably known in every corner of the world. The name is the acronym that stands for Cable News Network. CNN is the extremely sound and brandable name that is easy-to-remember.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused media terms like broadcast, news or live. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real media business named “The Wall Street Journal”.
Literally, this name conveys you’re getting the information from a specialized publication that follows finance and the stock market. At a deeper level though, this is a great name that translates the history and values of the stock market since it uses ‘Wall Street’ in the name which is a worldwide synonym for stock market and finance. Also, the name gives the impression that the information is written by the professionals in the field which raises credibility.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Social Spoon, Peer 2 Peer)
- Try using a word that wouldn’t be relevant when out of context (Borderless Media – Borderless means global or without limits which is a perfect combination when it’s in combined in the context of media.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable media business names could be:
- Polius Media
- Egarim News
- Lubamus Records
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Vibez Media and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Vibe Media, Vibes Media or Vibess Media.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.