Complete Guide to Naming Your Golf Business
Our golf business naming guide will help you think about much more than just a name, we’ll look at your Brand Goals, Target Market, Demographic Interests, Analyze Competitors Names, Brainstorm Ideas and get golf business name inspiration.
Brand Goals & Target Market
Golf resorts, courses and equipment manufacturers all target the same audience. Branding in this field can be somewhat difficult because of one key essential. Most companies in the field target wealthier customers, which is why quality has to be high. As a result, golf courses and resorts are comparable to each other. The differences are small and they can’t really be highlighted in a branding strategy.
Keeping the customer experience consistently good is one of the essentials for building a strong brand and maintaining its appeal. If you’re known for polite employees who do everything they can to please customers, chances are that you’ll soon manage to differentiate yourself from the competition.
Auditing and reputation management will also be essential. Are people writing positive reviews about you online? Are there certain positive characteristic that are being described as a part of the experience. Knowledge of these perceptions will help you strengthen the brand even further or fine-tune your efforts.
Golf is perceived as a more exclusive, elite and expensive sport. As a result of this reputation, it attracts a specific set of customers.
Golf players are predominantly male (approximately 77.5 per cent) and they fall in the 30 to 39 age group (approximately 20.2 per cent of the demographic). People in the 40 to 49 age group follow as the second biggest demographic – 15.5 per cent of all golfers. Next come the golfers in the 50 to 59 age range.
In the US, approximately 9.6 per cent of the population plays golf. Of these people. 67 per cent are college educated and 68 per cent are married. The average household income of golfers is high and the average annual spending on golfing equipment is 2,776 dollars (about 2,400 euro).
Avid golfers are the smallest segment (23 per cent of all golfers) but they account for the largest portion of golf related expenditure – 63 per cent of all purchases. These people don’t spend money solely on equipment. They’re interested in golf travel and spending at least some time each year in quality golf resorts. As a result, the avid fans of the sport happen to be the most valuable market segment.
Competitor Name Analysis
Kiawah Island Golf Resort
The name doesn’t shine with a lot of originality but it tells potential clients exactly what they need to know – the location and the fact they’ll be visiting a golf resort.
The Alotian Club
The golf course is named by Warren Stephens to honour the annual golf trips he undertook with friends. They jokingly called the event America’s Lights Out Tour and they were the Alotians.
The Bluffs Ho Tram Strip
A golf course that has a rather descriptive name. It tells golfers that the course is rather tricky and it features a number of dramatic elevations.
Another descriptive name. This is a type of workout that’s inspired by the movements and the stances in the world of golf.
Premier Indoor Golf
As it’s been established through the examples already, most adopt a practical approach towards name selection. Premier Indoor Golf is far from an inspection.
The Golf Doctor
A golf equipment and repairs provider that has chosen a somewhat humorous, yet 100 per cent relevant name.
Golf Business Name Inspiration
- Little Golf Stars: an academy that targets younger sport enthusiasts will benefit from a name like this one.
- Tropical Paradise Golf Resort: a name that speaks of luxury and exclusiveness is an ideal choice for a resort.
- From Club to Cart: if you have golf equipment to offer, choose a name that tells potential clients you have a wide range of options for them to choose among.
- Woods, Irons and Putters: another suitable name for golf equipment providers and retailers.
- Handicap Masters: a generic name in the field that could apply to a wide array of companies, retailers and accommodation spots.
- Dunes of Gold Golf Resort: another name that is descriptive enough and that provokes a certain emotional response from the potential customer.
- Urban Golf Academy: a great choice for an instructor or a school that provide lessons in an urban environment.
- Endless Green Landscape Resort: greenery, a beautiful landscape – what more could golfers ask for from a resort?
- Ace Academy: everybody wants to be the best in the sport that they practice and the name makes good use of that desire.
- Treasure Cove Resort: a name that’s a bit more generic but that can still contribute to a lot of branding creativity.
What Not to Name Your Golf Business
Acquaint yourself with the competition and don’t choose a name that sounds similar. Your branding has to be unique. If the name of your resort or shop sounds similar to the title of a well-established player, you’ll find it nearly impossible to differentiate yourself.
The location isn’t the best thing to add to the name of your company, unless the specific part of the world is known for its exquisite beauty or specifics of the landscape. Instead of using a location, tell the potential customer a bit more about who you are and what you do well.
Finally, humour is good but don’t be too casual in name selection. Golf is perceived as an exquisite sport. Don’t choose a name that sounds like a business available to the general public. Know your customers and speak their language.