How to name your golf business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your golf business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our golf business name generator above and then scroll below to find the first step in the naming process.
- Balata Golf
- Birdie Golf
- Bogeys and Bunkers
- Calcutta Golf
- The Dainty Divot
- Eagle Golf
- On The Green
- Groovy Grips
- Mulligan Golf
- Nassau Greens
- Right On Par
- Plumb-Bob’s Golf Shop
- Short Game Golf Shop
- Sky High Golf
- One Shot Golf Shop
- Ace Golfing
- Fore Golf Store
- Greenkeeper Golf Shop
- Clubs And More
- One-Putt Golf
Four steps to naming your golf business
This four-step process will help you name your golf business. In this example, I’m creating a name for a golf business that conveys the aspects of the game as well as the fun customers can have played it. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Birdie”, “Balata”, “Par” and “Ace” to provide a clear view of particular aspects of golf, as well as names that just ring well when you hear them. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Balata Golf
- Birdie Golf
- Bogeys and Bunkers
- Calcutta Golf
- The Dainty Divot
- Eagle Golf
- On The Green
- Groovy Grips
- Mulligan Golf
- Nassau Greens
- Right On Par
- Plumb-Bob’s Golf Shop
- Short Game Golf Shop
- Sky High Golf
- One Shot Golf Shop
- Ace Golfing
- Fore Golf Store
- Greenkeeper Golf Shop
- Clubs And More
- One-Putt Golf
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Ace Golfing
- Bogeys and Bunkers
- Groovy Grips
- Right On Par
Removed Ideas:
- Balata Golf
- Birdie Golf
- Calcutta Golf
- The Dainty Divot
- Eagle Golf
- On The Green
- Mulligan Golf
- Nassau Greens
- Plumb-Bob’s Golf Shop
- Short Game Golf Shop
- Sky High Golf
- One Shot Golf Shop
- Fore Golf Store
- Greenkeeper Golf Shop
- Clubs And More
- One-Putt Golf
#3) Get some feedback
You’ll now have a list of 3-6 great golf business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Bogeys And Bunkers
This is a name that draws the eye and brings a hint of lightness to the realm of golf.
Groovy Grips
This name depicts the imagery of a wide variety of different golf clubs, meaning a huge selection for golfers.
Right On Par
This play on words combines the “par” in golf with the idea that the store is just what you need for the perfect game.
Ace Golfing
This simplistic name tells you what it is, and makes use of a lesser-known term for a hole in one.
#4) Check It’s available
At this point, it’s good to have at least three great golf business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful golf businesses and break down why and how they’ve chosen to name their business and why it works for them.
Golf Galaxy allows customers to feel like they’re stepping into a world where there are enough golf items to fill an entire galaxy. There’s no denying the endless options here!
Rock Bottom Golf gives a sense of the kinds of prices you can expect. In addition, it can paint the image of a pond on a golf course, with the bottom covered in golf balls.
Fiddler’s Green Golf Center is a business that paints a lovely image in the name, combining music and golf. It adds a unique touch to the name and provides a sense of comfort.
5 Tips for naming your golf business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors’ business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused golf terms like a putt, hole in one, or golf. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real honey business named “Fiddler’s Green”.
This is a name that is likely to provoke interest from customers if only to know more about where it comes from. It’s also a name that provides unique imagery that stands for more than just golf.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Groovy G</spanrips, Fore Golf store)
- Try using a word that wouldn’t be relevant when out of context (Mulligan Golf – A mulligan is something that can commonly occur while playing golf)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy, and easy to say and remember. For example, some brandable honey business names could be:
- Hatena Golf
- Troporo Golf
- Melava Golf
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Great Golf and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like GreattGolf, Grolf, or GrreatGolf.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Golf business name ideas
Here’s the ultimate list of Golf related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to golf.
Trending Words
Here are the top trending words used in golf company names.
- Bay
- Boundary
- Center
- Club
- Concordia
- Course
- Creek
- Crystal
- Dublin
- Eagle
- Gate
- Gleneagles
- Golden
- Half
- Harding
- Indoor
- Lake
- Links
- Mariners
- Merced
- Monarch
- Moon
- Oak
- Park
- Point
- Poplar
- Presidio
- Private
- Ranch
- Shoreline
- Skywest
- Springs
- Tilden
Our Business Name Guides
Related: Sport Business Names
Related: How to Start a Sports Blog