Fishing Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your fishing business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your fishing business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our fishing business name generator above and then scroll below to find the first step in the naming process.
- Off the Dock
- Bait by the Barrel
- Rod’s Gallery
- Tackle Treasures
- Rivers & Gills
- The Catfish Canoe
- The Undulating Lake
- The Wild Minnow
- Boat & Bait
- Fishhead River Supplies
- Water Wilderness
- Fresh Angler
- Fish Culture
- Creek & Tackle
- Lake & Reel
- Pond & Bucket
- The Fish NetWorm
- Bluewater Bait & Lure
- Outdoor Anonymous
- The Fish Rec
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#1) Brainstorm Name Ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “lake”, “river”, “wilderness” and “boat”. You can see that while these words can be related to fishing, they also suggest that you can expect an outdoor experience. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your Ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get Feedback
You’ll now have a list of 3-6 great fishing business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends. They’re more likely to praise all your ideas and they aren’t necessarily your customer.
Be sure to ask questions like:
- What comes to mind when you first hear the name?
- How would you spell it?
With your customer feedback, you can now ask yourself is the name still relevant? and does it represent your business how you intended?
My customer feedback:
This name conveys a store that is oddball, like “off your rocker.”
This name conveys an understanding that fishing is best done far from civilization.
This name can convey a store that is all about fish, or perhaps a more “hip” fishing supply place.
This name conveys a safe place for men – or women – to indulge their fishing obsessions.
#4) Check If It’s Available
At this point, it’s good to have at least three great fishing business names on your list in case any of your names are already taken. You can do a quick Business Name Search online to find out if the name you want is available within your country/state. Also be sure to search if the name is available for Trademark and Domain name Registration.
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Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful fishing businesses and break down why and how they’ve chosen to name their business and why it works for them.
The Fishin’ Hole has a clever fishing double entendre. First, the fishing hole can suggest the literal hole used when ice fishing. It can also be used to refer to the favourite local lake or river one might go to fish. Or in this case, a favourite fishing place so shop.
Fishing World conveys the image of a store that carries everything you need for fishing. It suggests that this store is the one and only place you need to go for all your fishing supply needs.
Bass Pro Shops uses a popular species name of fish, “bass”, along with the term “pro”, which of course is short for professional. The name Bass Pro Shops brings to mind the image of a professional fisher man. One could assume that you would purchase professional quality fishing gear at this store.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future. Knowing what names to avoid and understanding why and how your competitor’s business name works for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, by using overused fishing terms like fishing, fish, and any variety of fish names. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real fishing business named “Mercer’s Marine Equipment”.
Located in a small coastline town, this business name reflects the name of its founder. When second generation son Philip took over, the Mercer store transitioned from a general retail store to the fishing, marine equipment business it is today. The business name conveys the family pride of the Mercer name as well as the variety of products available in the store.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting inside a customer’s mind, a task that’s easier said than done. Your business name should aim to stop a customer in their tracks so they give extra thought to your product among the wave of your competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Tom’s Tackle & Tool, Tackle Shack)
- Try using a word that wouldn’t be relevant when out of context (Throw Me A Line)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable fishing business names could be:
- Nuvane Fishing Shop
- Alomos Fishing Shop
- Nurilo Fishing Shop
You can find a full list of brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Happy Angler and finds out it’s already taken. Because he’s already decided this is what he’ll name his business, he tries to opt for similar sounding names like The Hangler, HapAngle, or Hapgler.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips mentioned previously.
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Words Fishing often describes
(“Fishing ______”)
You can use these words to create Fishing business names like ‘Expedition Tackle’ and ‘Village Tackle’.
How Fishing is often described
(“______ Fishing”)
Example Fishing company names using these related descriptive words ‘Bait Best’ and ‘Sea Pearl Fishing’.
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Fishing in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: Piscantur
French: Pêche
Italian: Pesca
Spanish: Pescar
Our Business Name Guides
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Sea fish business