Fishing Business Name Generator

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future. Knowing what names to avoid and understanding why and how your competitor’s business name works for them will help you in forming your own business names. When analyzing competitors think about:

• What business or product values are they conveying in their business name? How does that work for them?
• Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
• Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, by using overused fishing terms like fishing, fish, and any variety of fish names. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real fishing business named “Mercer’s Marine Equipment”.

Located in a small coastline town, this business name reflects the name of its founder. When second generation son Philip took over, the Mercer store transitioned from a general retail store to the fishing, marine equipment business it is today. The business name conveys the family pride of the Mercer name as well as the variety of products available in the store.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting inside a customer’s mind, a task that’s easier said than done. Your business name should aim to stop a customer in their tracks so they give extra thought to your product among the wave of your competitors. Some tips to create a memorable name would be:

• Use rhythmic pronunciation or alliteration (Tom’s Tackle & Tool, Tackle Shack)
• Try using a word that wouldn’t be relevant when out of context (Throw Me A Line)
• Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable fishing business names could be:

• Nuvane Fishing Shop
• Alomos Fishing Shop
• Nurilo Fishing Shop

You can find a full list of brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Happy Angler and finds out it’s already taken. Because he’s already decided this is what he’ll name his business, he tries to opt for similar sounding names like The Hangler, HapAngle, or Hapgler.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips mentioned previously.