Fishing Business Name Generator

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your fishing business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your fishing business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our fishing business name generator above and then scroll below to find the first step in the naming process.

  1. Off the Dock
  2. Bait by the Barrel
  3. Rod’s Gallery
  4. Tackle Treasures
  5. Rivers & Gills
  6. The Catfish Canoe
  7. The Undulating Lake
  8. The Wild Minnow
  9. Boat & Bait
  10. Fishhead River Supplies
  1. Water Wilderness
  2. Fresh Angler
  3. Fish Culture
  4. Creek & Tackle
  5. Lake & Reel
  6. Pond & Bucket
  7. The Fish NetWorm
  8. Bluewater Bait & Lure
  9. Outdoor Anonymous
  10. The Fish Rec

Create a unique business name with our Business Name Generator!

Four steps to naming your fishing business

This four-step process will help you name your fishing business. In this example, I’m creating a name for a fishing business that conveys the outdoor, water-based, adventurous side of the hobby. Here’s each step I took in crafting these business names.

Fishing Business Name Ideas Infographic

Click to View Infographic

#1) Brainstorm Name Ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “lake”, “river”, “wilderness” and “boat”. You can see that while these words can be related to fishing, they also suggest that you can expect an outdoor experience. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Off the Dock

Bait by the Barrel

Rod’s Gallery

Tackle Treasures

Rivers & Gills

The Catfish Canoe

The Undulating Lake

The Wild Minnow

Boat & Bait

Fishhead River Supplies

Water Wilderness

Fresh Angler

Fish Culture

Creek & Tackle

Lake & Reel

Pond & Bucket

The Fish NetWorm

Bluewater Bait & Lure

Outdoor Anonymous

The Fish Rec

#2) Shortlist your Ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Off the Dock

The Wild Minnow

Water Wilderness

Fish Culture

Outdoor Anonymous

 

Removed Ideas:

Bait by the Barrel

Rod’s Gallery

Tackle Treasures

Rivers & Gills

The Catfish Canoe

The Undulating Lake

The Wild Minnow

Boat & Bait

Fishhead River Supplies

Fresh Angler

Creek & Tackle

Lake & Reel

Pond & Bucket

The Fish NetWorm

Bluewater Bait & Lure

The Fish Rec

Create a unique business name with our Business Name Generator!

#3) Get Feedback

You’ll now have a list of 3-6 great fishing business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends. They’re more likely to praise all your ideas and they aren’t necessarily your customer.

Be sure to ask questions like:

  • What comes to mind when you first hear the name?
  • How would you spell it?

With your customer feedback, you can now ask yourself is the name still relevant? and does it represent your business how you intended?

My customer feedback:

Off the Dock

This name conveys a store that is oddball, like “off your rocker.”

Water Wilderness

This name conveys an understanding that fishing is best done far from civilization.

Fish Culture

This name can convey a store that is all about fish, or perhaps a more “hip” fishing supply place.

Outdoor Anonymous

This name conveys a safe place for men – or women – to indulge their fishing obsessions.

#4) Check If It’s Available

At this point, it’s good to have at least three great fishing business names on your list in case any of your names are already taken. You can do a quick Business Name Search online to find out if the name you want is available within your country/state. Also be sure to search if the name is available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful fishing businesses and break down why and how they’ve chosen to name their business and why it works for them.

TheFishingHole Logo

The Fishin’ Hole has a clever fishing double entendre. First, the fishing hole can suggest the literal hole used when ice fishing. It can also be used to refer to the favourite local lake or river one might go to fish. Or in this case, a favourite fishing place so shop.

FishingWorld Logo

Fishing World conveys the image of a store that carries everything you need for fishing. It suggests that this store is the one and only place you need to go for all your fishing supply needs.

BassPro Logo

Bass Pro Shops uses a popular species name of fish, “bass”, along with the term “pro”, which of course is short for professional. The name Bass Pro Shops brings to mind the image of a professional fisher man. One could assume that you would purchase professional quality fishing gear at this store.

Premium names to kickstart your business

Created by branding experts and professional designers.

5 Tips for naming your fishing business

The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future. Knowing what names to avoid and understanding why and how your competitor’s business name works for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, by using overused fishing terms like fishing, fish, and any variety of fish names. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real fishing business named “Mercer’s Marine Equipment”.

Located in a small coastline town, this business name reflects the name of its founder. When second generation son Philip took over, the Mercer store transitioned from a general retail store to the fishing, marine equipment business it is today. The business name conveys the family pride of the Mercer name as well as the variety of products available in the store.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting inside a customer’s mind, a task that’s easier said than done. Your business name should aim to stop a customer in their tracks so they give extra thought to your product among the wave of your competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Tom’s Tackle & Tool, Tackle Shack)
  • Try using a word that wouldn’t be relevant when out of context (Throw Me A Line)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable fishing business names could be:

  • Nuvane Fishing Shop
  • Alomos Fishing Shop
  • Nurilo Fishing Shop

You can find a full list of brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Happy Angler and finds out it’s already taken. Because he’s already decided this is what he’ll name his business, he tries to opt for similar sounding names like The Hangler, HapAngle, or Hapgler.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips mentioned previously.

Fishing business name ideas

Here’s the ultimate list of fishing related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to fishing.

Create a unique business name with our Business Name Generator!

Trending Words

Here are the top trending words used in Fishing Business names.

Sea

Paradise

Hook

Lure

Charter

Deep

Ocean

Tackle

Marine

Fishing

Bait

Bass

Pro

Words Fishing often describes

(“Fishing ______”)

You can use these words to create Fishing business names like ‘Expedition Tackle’ and ‘Village Tackle’.

Activities

Banks

Basket

Birds

Boat

Boots

Buddies

Business

Cabin

Camp

Center

Club

Colony

Community

Cottage

Craft

Crew

Eagles

Equipment

Excursion

Expedition

Family

Fleet

Flies

Folk

Frog

Gear

Ground

Guide

Hook

House

Hut

Industry

License

Line

Lodge

Nation

Nets

Operations

Opportunities

Party

Place

Pole

Port

Quarter

Rights

Rod

Season

Ships

Spear

Spot

Stakes

Station

Stream

Tackle

Techniques

Territory

Town

Trade

Trip

Vessel

Village

Waters

How Fishing is often described

(“______ Fishing”)

Example Fishing company names using these related descriptive words ‘Bait Best’ and ‘Sea Pearl Fishing’.

Bait

Best

Better

Bottom

Busy

Coarse

Coastal

Cod

Commercial

Deep

Dry

Excellent

Excessive

Exploratory

Extensive

Fair

Fine

Fly

Foreign

Fresh

Freshwater

Game

Good

Heavy

Herring

Ice

Industrial

Inshore

Intensive

Line

Little

Loch

Marine

Much

Net

Ocean

Over

Pearl

Pelagic

Pike

Recreational

Round

Salmon

Scale

Sea

Seasonal

Seine

Shark

Shore

Spear

Splendid

Still

Stream

Successful

Superb

Surf

Traditional

Trout

Tunny

Underwater

Wet

Whale

Wonderful

Worth

Create a unique business name with our Business Name Generator!

Fishing in Foreign Languages

Consider using foreign words in your business name to give the impression of an international or exotic brand.

Latin: Piscantur

French: Pêche

Italian: Pesca

Spanish: Pescar

Our Business Name Guides

Related: Outdoors Business Names

Related: Adventure Business Names

Related: Surf Shop Names

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Md.Lutfar Rahman
Md.Lutfar Rahman
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Sea fish business