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Complete Guide to Naming Your Chocolate Business
Our chocolate business naming guide will help you think about much more than just a name, we’ll look at your Brand Goals, Target Market, Demographic Interests, Analyze Competitors Names, Brainstorm Ideas and get chocolate business name inspiration.
Brand Goals & Target Market
Chocolate bars, desserts, cakes and other sweet temptations are much more than a treat. Some people are chocolate connoisseurs who want to be wowed between the fine balance between cocoa, sugar and other ingredients. For some, chocolate is an emotion, a reward that they give themselves in the end of a busy day. These sentiments should be considered when coming up with your marketing and branding strategy.
You can be somewhat frivolous when it comes to choosing the name of a chocolate business. One thing is certain, however, you want a name that sounds sophisticated. Once you accomplish the goal, you can decide whether you’d like to stick to chocolate making traditions or you’d be opting for a more youthful sound.
While hedonism has always been associated with chocolate, it may also be a good idea to keep the healthy trends of today in mind. The number of people looking for guilt-free desserts is increasing. If you can address the needs of this target, you can still have a pretty loyal clientele.
Chocolate companies do not really have a strict demographic profile of consumers that they work with. Their products appeal to a wide range of clients – from kids to seniors with a sweet tooth.
If your brand is a bit more specialised, you can accomplish a degree of demographic market segmentation. Organic and healthy chocolates (that feature a higher percentage of cacao and no sugar, for example) are usually more expensive than other chocolate-based desserts and bars. They will appeal to people who have a higher income level, who are concerned about their health and who consider product selection carefully.
Such consumers have a detailed idea about what they want from products. They do read labels and compare chocolates side by side. If this is your target demographic, the quality of the ingredients and the sustainability of the brand will both have to be highlighted and turned into the focal points for branding efforts.
Competitor Name Analysis
One of the more popular premium chocolate varieties, Lindt has a name based on the German word lind. Lind is translated to gentle or tender. This is also the name of the chocolate factory’s founder – Rodolphe Lindt.
A chocolate confectionery bran from Switzerland, the company got its name from the contraction of the German words Milch (milk) and Kakao – this one doesn’t really need a translation, does it?
One of the most popular chocolate bars in the world, Toblerone was named after its founder Theodor Tobler. The name is a portmanteau of Tobler and torrone – an Italian word that refers to a specific kind of nougat.
The chocolate and hazelnut confectionery is made in Italy. The name is derived from the inventor’s name (Michele Ferrero) and the word rocher which is French and means rock or boulder (a reference to the shape of the chocolate candies).
The name came into existence in the 17th century. A literary club called the KitKat club met at a pie shop in London. The shop was owned by pastry chef Christoppher Catling.
The popular British confectionery company is named after its founder John Cadburry. Because of the high cost of production, Cadburry’s creations were sold mainly to the wealthy. The premium status of the chocolate has changed through the years but Cadburry is still one of the most recognised brands.
Chocolate Business Name Inspiration
- The Swiss Chocolatier: Swiss chocolate is known for its premium quality. If you intend to make fine, high quality chocolate, the name is an ideal pick.
- Hazelnut Delight: a somewhat more generic name that’s immediately linked to chocolate desserts, as well.
- CacaoHolics Boutique: chocolate is addictive and it has numerous fans. A chocolate shop named CacaoHolics leaves no doubt about the nature of the products.
- Le Chocolat au Lait: the French phrase for milk chocolate has a degree of sophistication to it, which makes it ideal for naming a chocolate brand.
- The Cocoa Bonbon: the name is a bit more frivolous and it will appeal to a more youthful audience.
- Premier Truffles: the truffle is an exquisite piece of chocolate confectionery. It should definitely be highlighted in the name of the company, especially if it has sufficient experience in truffle production.
- Cocoa Craving: the CC abbreviation allows for a lot of creativity in terms of logo selection. In addition, the name has a pretty great ring to it.
- Fair-Trade Delights: more and more people are looking for products featuring fair-trade ingredients. A company that invests in such should let potential buyers know.
- The Sweet Pros: a bit more frivolous and generic, the name could apply to a chocolatier business, as well as to the makers of other dessert varieties.
- Sensual Velvet: chocolate is supposed to be smooth and sensual – hence the name.
What Not to Name Your Chocolate Business
Think about your strengths and your values. A name that’s generic or cool for coolness sake will ring hollow. Your entire brand identity will be based on the name and the slogan you choose. These should be representative.
Keep it short and look for phrases that sound good and that are easy to remember. Don’t go into chocolatier terminology. Unless it’s common knowledge, the name will sound way too obscure and pretentious.
Tricky spelling should also be avoided. Think about your website and the fact it should be accessible effortlessly!