Dessert Business Name Generator
Generate names for your dessert business below.
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your dessert business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your dessert business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our dessert business name generator above and then scroll below to find the first step in the naming process.
- Second Serving
- 50 Shades of Chocolate
- The Dessert Club
- The Caramel Cafe
- Dolce Oven
- Sweet Snax
- Ganache It
- Bagel Boutique
- Temptations To Go
- The Magic Pastry
- Sugar Bistro
- Grandma’s Gourmet Kitchen
- The Cookie Jar
- Delightful Delicacies
- The Cozy Cookie Cafe
- Gingerbread Palace
- Desserts From Heaven
- Tasty Tortes & More
- The Happy Truffle
- Cakeitis
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Sweet”, “Magic”, “Delightful” and “Heaven”. These terms all imply the wonderful experiences and tastes customers can get with their products. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great dessert business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name works well as a reference, but implies a more family friendly kind of temptation – chocolate!
This name conveys a quaint little shop for serving bagels.
This name conveys great products that you can get quickly and easily.
This name conveys products that are so delicious they might as well be magic.
#4) Check It’s available
At this point, it’s good to have at least three great dessert business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful dessert businesses and break down why and how they’ve chosen to name their business and why it works for them.
St. Francis Fountain is a unique name that implies a very stylish business. It can also bring up images of chocolate fountains, which is something everyone loves!
Doughboys is a name that is welcoming and easy to remember. It’s also something that feels more local, which makes it something that local customers may be more interested in.
Lula’s Sweet Apothecary is a unique name in that it suggests healing as well as delicious flavor. Sometimes, all you need is a delicious dessert to heal your mood or frame of mind.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused dessert terms like delicious, sweet, or bake. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real dessert business named “Lula’s Sweet Apothecary”.
This is a very well thought out name. It goes beyond the standard kinds of dessert shop names and adds the idea of healing through delicious desserts.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Sweet Snax, The Cozy Cookie Cafe
- Try using a word that wouldn’t be relevant when out of context (Cakeitis- is a unique name that can really only apply to cake, and therefore desserts)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable dessert business names could be:
- Dapara Desserts
- Sesura Desserts
- Vunada Desserts
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Dainty Desserts and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Daintyy Desserts, Dainsserts or Dainnty Desserts.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Don’t forget to use our Dessert Business Name Generator
Other Business Name Guides
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Related: How To Start A Food Business
Words Dessert often describes
(“dessert ______”)
You can use these words to create dessert business names like ‘The Dessert Company’ and ‘The Cake Makers’.
How Dessert is often described
(“______ dessert”)
Example dessert company names using these related descriptive words ‘The Layered Cake Company’ and ‘ Delicious Donuts’.
Dessert Verbs
You can use a verb in your dessert business name to create business names like ‘Prepared Decadence‘ or ‘Finishing Flan’.
Dessert Adjectives
You can use an adjective in your business name to create a business name like ‘Perfect Pies’ or ‘The Cinnamon Bonbon‘.
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new dessert company names.
Dessert in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: noun (secunda mensa, epidipnis, bellaria).
Lithuanian: noun (desertas, saldus patiekalas), adjective (desertinis).
Italian: noun (dolce).
Spanish: noun (el pastre, la sobremesa, la añadición).
Finest Mousse, The Cupcake Company, Beyond Ice Cream
Cherry on Top, Creme Freshe Desserts, Piped Masterpieces