Charity Business Name Generator

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your charity business

Starting a charity business is not easy. Finding a great name to match its course is even more difficult. That is why we have devised a four-step process to help your create the perfect name for your charity venture. I have also compiled 20 charity business name ideas to help you get an idea of what you should be looking for.

But before we get started, feel free to try out our charity business name generator for some great name ideas. Below are my 20 charity business name ideas.

  1. Life of Giving
  2. Better Bets
  3. Worthy Wellness
  4. Gracious Givers
  5. CharitAble
  6. CareClub
  7. Anonymous Hope
  8. Donation Nation
  9. Smile Charities
  10. Worthy Purpose
  1. Fun Funds
  2. Bet on Better
  3. Fortune Found
  4. Gracious Givers
  5. LovingCare Inc
  6. Saved Dreams
  7. Active Love
  8. Another chance inc
  9. Agape Givers
  10. Greater Purpose

Create a unique business name with our Business Name Generator!

Four steps to naming your charity business

This four-step process will help you name your charity business. In this example, I’m creating a name for a charity business that is catchy, memorable and brandable . Here’s each step I took in crafting these business names.

Charities and Non-Profits Business Name Ideas Infographic

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#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Giving”, “Hope”, “Love” and “Care”, you can see that while these words can be related to Charity, they also represent the love, care and generosity most charities stand for in order to give others hope. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Life of Giving

Better Bets

Worthy Wellness

Gracious Givers

CharitAble

CareClub

Anonymous Hope

Donation Nation

Smile Charities

Worthy Purpose

Fun Funds

Bet on Better

Fortune Found

Gracious Givers

LovingCare Inc

Saved Dreams

Active Love

Another chance inc

Agape Givers

Greater Purpose

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Gracious Givers

Anonymous Hope

Donation Nation

Greater Purpose

 

Removed Ideas:

Life of Giving

Better Bets

Worthy Wellness

CharitAble

CareClub

Smile Charities

Worthy Purpose

Fun Funds

Bet on Better

Fortune Found

Gracious Givers

LovingCare Inc

Saved Dreams

Active Love

Another chance inc

Agape Givers

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great charity business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Greater Purpose

The name perfectly represents a charity’s mission which is to achieve a greater purpose through giving.

Gracious Givers

The name is catchy, memorable and portrays people that are willing to give graciously.

Anonymous Hope

The name conveys a people that are willing to give without caring about publicity.

Donation Nation

The words rhyme making the name memorable and attention grabbing.

#4) Check It’s available

At this point, it’s good to have at least three great charity business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful Charities and Non-Profits businesses and break down why and how they’ve chosen to name their business and why it works for them.

White Helmets Logo

White Helmets
White is historically associated with pureness and virtue, which lends to the organisation’s perception. ‘Helmet’ is a type of protective gear hinting that the non-profit aims to protect people.

Natural Resources Defense Council Logo

Natural Resources Defense Council
A common theme for charities and non-profits. This name is descriptive and generic. While this is advantageous, it leaves the organization at risk of brand dilution.

Salvation Army Logo

Salvation Army
Another use of two very powerful words. The combination gives off a very commanding message, letting the public know their cause.

Premium names to kickstart your business

Created by branding experts and professional designers.

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5 Tips for naming your charity business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused charity terms. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a charity business named “Mom Is Home Charity “.

Although this name may not make much sense per se, it has a deeper meaning and a story behind it. It is intended to convey the love and care that children get at home when the mother is around.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Cherish Charity, Gullible Givers)
  • Try using a word that wouldn’t be relevant when out of context (Exa Charity – Exa as in Exalted)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable charity business names could be:

  • Noveno Givers
  • Alonos Charity
  • Nurilo Charity

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Stumble Givers and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like StumbillGivers, Stumbogivo or StummmbleGivers.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Business Name Ideas

Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to.

Trending Words

Here are the top trending words used in Charity names.

action

aid

against

foundation

relief

agency

development

foundation

alliance

association

fund

refugee

health

culture

awareness

organisation

brothers

sisters

world

welcome

research

Center

Watch

Dream

Play

Trust

Investment

Mission

Service

feed

initiative

better

free

institute

journey

humanitarian

wish

network

good

bless

Samaritan

Thrive

volunteers

Don’t forget to use our Charity & Non-Profit Name Generator

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