Law firm Name Generator

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your law firm

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your law firm. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our law firm name generator above and then scroll below to find the first step in the naming process.

  1. Pro Bono Consultancy
  2. Juris Civilis
  3. Sullivan & Rothman
  4. Triumphus Legal Co.
  5. De Facto Law
  6. Smith Group Corporate Law
  7. Saggio Legal Consultancy
  8. Indicia Consultancy
  9. Goldstein & Wagner
  10. Affaires Legales
  1. Convictus Group
  2. Sachs & Dickson
  3. Affidavit Law
  4. Capital Tax Lawyers
  5. Ross & Rogers
  6. Marston & Morgan Law
  7. Justice Law Group
  8. Lex Scripta Law
  9. Legal Capital
  10. M&M Law Firm

Create a unique business name with our Business Name Generator!

Four steps to naming your law firm

This four-step process will help you name your law firm. In this example, I’m creating a name for a law firm that conveys the reliable, legal and professional law services. Here’s each step I took in crafting these business names.

Law Firm Business Name Ideas Infographic

Click to View Infographic

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Consultancy”, “Legality”, “Law” and “Capital”, you can see that while these words can be related to law, they also suggest that you can expect a professional, reliable and trustworthy legal service from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Pro Bono Consultancy

Juris Civilis

Sullivan & Rothman

Triumphus Legal Co.

De Facto Law

Smith Group Corporate Law

Saggio Legal Consultancy

Indicia Consultancy

Goldstein & Wagner

Affaires Legales

Convictus Group

Sachs & Dickson

Affidavit Law

Capital Tax Lawyers

Ross & Rogers

Marston & Morgan Law

Justice Law Group

Lex Scripta Law

Legal Capital

M&M Law Firm

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Sullivan & Rothman

Convictus Group

Triumphus Legal Co.

De Facto Law

 

Removed Ideas:

Pro Bono Consultancy

Juris Civilis

Smith Group Corporate Law

Saggio Legal Consultancy

Indicia Consultancy

Goldstein & Wagner

Affaires Legales

Sachs & Dickson

Affidavit Law

Capital Tax Lawyers

Ross & Rogers

Marston & Morgan Law

Justice Law Group

Lex Scripta Law

Legal Capital

M&M Law Firm

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great law firm names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Sullivan & Rothman

This name conveys a professional, trustworty and personal law service.

Convictus Group

This name conveys specialized and professional law services done by a group of lawyers.

Triumphus Legal Co.

This name conveys a reliable and professional legal service.

De Facto Law

This name conveys a reliable legal service focused specialized branch of law.

#4) Check It’s available

At this point, it’s good to have at least three great law firm names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful law firm businesses and break down why and how they’ve chosen to name their business and why it works for them.

Minter Ellison Logo

Minter Ellison
As with most law firms, the name of the founding member or partner is often used as the firm identity. If the name is easy to remember and pronounce, it is a large bonus.

Owen & Owens Logo

Owen & Owens
Two named partners with the same surname. It is even better than a regular partner-named firm due to the duplication and repetition. This makes the name hard to forget.

Legal Vision Logo

Legal Vision
A clever, simple name that conveys authority in the legal sector. ‘Vision’ is synonymous with the ability to see into the future – lending the company an air of invincibility.

Premium names to kickstart your business

Created by branding experts and professional designers.

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5 Tips for naming your law firm

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused law terms like legal, lawyer or criminal. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real law firm named “Legal Vision”.

A clever, simple name that conveys authority in the legal sector. ‘Vision’ is synonymous with the ability to see into the future – lending the company an air of invincibility. The name is a bit unusual choice for a law firm, but it’s sound and brandable.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Sullivan & Rothman, Owen & Owens)
  • Try using a word that wouldn’t be relevant when out of context (Pro Bono Consultancy – A term ‘pro bono’ means a free service and it’s mainly used in law practices.)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable law firm names could be:

  • Cagane Law
  • Legilos Legal Services
  • Varane Capital

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Convictus Group and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Convictup, Convus Group or Convict Group.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Business Name Ideas

Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to.

Trending Words

Here are the top trending words used in Law Firm names.

Legal

Family

Group

Solicitors

Legal

Affinity

Criminal

Pathway

Cornerstone

Shine

Advanced

Don’t forget to use our Law Firm Business Name Generator

Use your name

Law Firm owners commonly use their names as a sign of reputation, trust and credibility. For example if yourself (Marston) and your business partner (Morgan) started a Firm you could use names like:

The Marston & Morgan Law Firm

Marston & Morgan Law

Marston Morgan Defence Law

M&M Lawyers

Marston & Morgan

Don’t forget to give our Law Firm name generator a try!

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