Accounting Firm Name Generator
Generate names for your accounting firm below.
How to name your accounting firm
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to come up with a brandable and sound name for your new accounting firm. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our accounting firm name generator above and then scroll below to find the first step in the naming process.
- Virtual Accounting
- Money Counters
- Money Safe
- All-in-One Financial Solutions
- Direct Tax
- Green Hill Accounting
- Income Gain Solutions
- Tax First
- Freeman Accounting Inc.
- DataTrack Accounting
- Premium Offshore LLC
- Income Growth Accounting
- Hill & Harvey Corp
- Finance Buddy
- Borderless Income Co.
- Tax Doctor
- Everest Consultancy
- Smith & Co
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Four steps to naming your accounting firm
This four-step process will help you in finding a sound and brandable name for your new accounting firm. In this example, I’m creating a name for an accounting firm that conveys the legal, detail-oriented and reliable services. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Tax”, “Money”, “Income” and “Data”, you can see that while these words can be related to accounting, they also suggest that you can expect reliable, professional and legal accounting services from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
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#3) Get some feedback
You’ll now have a list of 3-6 great accounting firm names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a reliable accounting service done by experts in the field.
This name conveys a modern accounting service that uses reliable technology that provides clients with trackable results.
This name conveys a reliable accounting service where the main goal is building trust and connection with clients.
This name conveys a professional accounting service helping clients with taxes.
#4) Check It’s available
At this point, it’s good to have at least three great accounting firm names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
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Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful accounting firms and break down why and how they’ve chosen to name their business and why it works for them.
QuickBooks, as the name, hits to the point when it comes to communicating what their service is about. The company provides fast and reliable accounting services that replace old and slow accounting practice. The name is extremely sound, brandable and people can get what’s the business about from reading it.
Expensify is a quirky and creative name that is extremely brandable mainly because of using a trendy suffix ‘ly’. The name directly communicates what’s the service about and it’s totally connected to accounting and finances.
ezyCollect is a business that helps clients to quickly collect the money as the name suggests. Accounting is usually perceived as a complicated and slow process, but this brandable and sound name communicates with clients that it’s not the case using their services.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused accounting terms in the wrong places like tax, money or income. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real accounting firm named “ZipBooks”.
ZipBooks is the business leader when it comes to providing reliable, trustworthy, ultra-fast and legal accounting services. Literally, this name conveys you’re getting the high-quality accounting service that is extremely fast and on-point which replaces a belief that accounting services are slow. At a deeper level, the name hits the point as people want the fastest-possible way to access their money and make it liquid.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Fiscal Financial Services, Accurate Accounting)
- Try using a word that wouldn’t be relevant when out of context (Finance Buddy – Buddy refers to the person of a trust or a friend which is extremely important when it comes to accounting services.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable accounting firm names could be:
- Nubus Accounting
- Afilos Finance
- Misao Accounting Services
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Tax Doctor and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Taxing Doctor, TaxDoc or Doctor Tax.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Don’t forget to give our accounting company name generator a try!