How to name your wings business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your wings business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our wings business name generator above and then scroll below to find the first step in the naming process.
- Wings of the World
- Winged Perfection
- Sauced & Loaded
- Wild Will’s Wings
- The Wing Grill
- The Fresh Wing Bar
- The Wing Boutique
- Wings & Things
- Pure Winged Protein
- Wings To Go
- Sweet & Savory Wings
- Marinade Maison
- Chicken Niblets
- The Chick Shack
- Tiger Wings
- Mini Chick Sticks
- The Wing Spot
- Fresh & Fried
- The Wing Oven
- Wingology
Four steps to naming your wings business
This four-step process will help you name your wings business. In this example, I’m creating a name for a wings business that conveys the fun and enjoyment as well as the terrific taste of their product. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Fresh”, “Savory”, “Sweet” and “Sauce”. You can see that while these words can be related to Wings, they also suggest that you can look forward to a fantastic experience from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Wings of the World
- Winged Perfection
- Sauced & Loaded
- Wild Will’s Wings
- The Wing Grill
- The Fresh Wing Bar
- The Wing Boutique
- Wings & Things
- Pure Winged Protein
- Wings To Go
- Sweet & Savory Wings
- Marinade Maison
- Chicken Niblets
- The Chick Shack
- Tiger Wings
- Mini Chick Sticks
- The Wing Spot
- Fresh & Fried
- The Wing Oven
- Wingology
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Winged Perfection
- The Wing Oven
- Wingology
- The Wing Boutique
Removed Ideas:
- Wings of the World
- Sauced & Loaded
- Wild Will’s Wings
- The Wing Grill
- The Fresh Wing Bar
- Wings & Things
- Pure Winged Protein
- Wings To Go
- Sweet & Savory Wings
- Marinade Maison
- Chicken Niblets
- The Chick Shack
- Tiger Wings
- Mini Chick Sticks
- The Wing Spot
- Fresh & Fried
#3) Get some feedback
You’ll now have a list of 3-6 great wings business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Winged Perfection
This name suggests that the business proudly offers only the highest quality wings, following a high level of quality control.
The Wing Oven
This name brings to mind more of a home-cooked feel. It lets us picture a big oven that is filled to he brim with delicious wings getting cooked in the old-fashioned way.
Wingology
This name conveys the idea that they are experts in cooking wings. It is a fun name but it also hints at there being a science behind the food that they are very familiar with.
The Wing Boutique
This name has more of a high class feel to it. It sounds like the kind of place where you would go when you want really special wings for a special occasion.
#4) Check It’s available
At this point, it’s good to have at least three great wings business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful wings businesses and break down why and how they’ve chosen to name their business and why it works for them.
International Wings Factory lets us imagine a highly successful company that sells its wings to customers all over the planet. This sounds like a trustworthy business that is well-known to many people.
Atomic Wings sounds like they offer spicy snacks that add a special touch to a classic dish. This appears to be the kind of business that tries to stand out from the crowd with the help of an explosive, memorable name.
Mama’s Southern Wings has a name that conjures up images of a sweet, Southern lady cooking the wings at home. It makes this business sound more like a warm, family enterprise than a mere business.
5 Tips for naming your wings business
The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused wings terms like hot, tasty or chicken. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real wings business named “Mama’s Southern Wings”.
Literally, this name tells us that we are buying wings that are made by the mother of the owner. Either she is a Southern lady or she uses a traditional Southern recipe. Either way, it sounds like a homely type of business with strong family values.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (World of Wings, Wings and Things)
- Try using a word that wouldn’t be relevant when out of context (marinade – this word lets us think about the wings sitting in a tasty marinade that adds flavor and richness to them)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable wings business names could be:
- Wowee Wings
- Wingaway
- ZingWing
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Home Wings and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like HomelyWings, WingsfromHome or HomewithWings.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Business Name Ideas
Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to.
Trending Words
Here are the top trending words used in wings company names.
- Hut
- Famous
- Ale
- Stop
- Rings
- Epic
- Things
- Baked
- King
- Love
- Fat
- Wild
- Fried
- Grill
- Restaurant
- Fury
- Bistro
- Lord
- Texas
- Buffalo
- Bar
- Smoke
- BBQ
- Shack
Other Business Name Guides
Related: BBQ Restaurant Names
Related: Bar Names
Related: How To Start A Food Business
Related: How to Start a Restaurant
Related: How to Start a Food Blog
Words Wings often describes
(“wings ______”)
You can use these words to create wings business names like ‘The Wings Oven’ and ‘Wings To Go’.
- recipe
- oven
- menu
- and fries
- air fryer
- baked
- bbq
- calories
- carbs
- cook time
- delivery
- dipping sauce
- deep fried
- dry rub
- downtown
- easy
- flavors
- fried
- grill
- gluten fre
- healthy
- honey garlic
- hot sauce
- keto
- low carb
- marinade
- nutrition
- oven
- protein
- parts
- price
- sauce
- take out
- to go
- vegan
How Wings are often described
(“______ wings”)
Example wings company names using these related descriptive words ‘The Wild Wings Co.’ and ‘Sweet Wings Co.’.
- wild
- little
- sweet
- more
- good
- warm
- dark
- raw
- white
- golden
- delicious
- surplus
- fresh
- fine
- best
- enough
- sweetest
- excellent
- hot
- light
- pale
- finest
- organic
- wonderful
- nice
- sealed
- flavored
- famous
- brown
- mixed
- orange
- sticky
- mild
- unprocessed
- extra
- abundant
- fried
- cold
- little
- roast
- whole
- grilled
- roasted
- young
- cooked
- live
- broiled
- boiled
- dead
- white
- domestic
- baked
- raw
- pound
- plucked
- leftover
- fresh
- black
- southern
- fat
- curried
- brown
- barbecued
- big
- stewed
- frozen
- hot
- diced
- skinless
- headless
- lemon
- nice
- shredded
- delicious
- spicy
- range
- minced
- chopped
- creamed
- plump
- fry
- wild
- occasional
- sliced
- style
- half
- scrawny
- yellow
- crispy
- sweet
- famous
- fricasseed
- frying
- lean
- potted
- proverbial
- organic
- poached
- tough
- golden
- enough
- greasy
- legged
- transfer
- succulent
Wings Verbs
You can use a verb in your wings business name to create business names like ‘Wings Served‘ or ‘Think Wings‘.
- want
- eat
- think
- sweetened
- mixed
- listen
- gather
- collect
- taste
- dipped
- tasted
- eating
- gathering
- sweeten
- dripping
- stored
- ate
- like
- smeared
- fed
- eaten
- stuffed
- serves
- served
- serve
- roasted
- remove
- pour
- place
- killed
- kill
- eating
- eat
- cut
- cooking
- cooked
- cook
- buy
- baked
- ate
- add
Wings Adjectives
You can use an adjective in your business name to create a business name like ‘Charred Wings‘ or ‘The Smothered Wings Company‘.
- smothered
- free
- feathered
- covert
- fried
- fresh
- southern
- skinless
- spicy
- delicious
- plump
- crispy
- poached
- lean
- greasy
- giant
- tasty
- crisp
- prepared
- homemade
- juicy
- sour
- savory
- Hawaiian
- charred
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new wings company names.
- chigs (chicken + wings)
- tastings (tasty + wings)
- deliwings (delivery + wings)
- baks (baked + wings)
- buffings (buffalo + wings)
- bbwings (bbq + wings)
- wingses (wings + pieces)
- spicings (spicy + wings)
Wings in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: noun (pinnae), adjective (alas).
French: noun (les coulisses), adjective (ailes).
Italian: noun (le quinte).
Spanish: noun (los bastidores).
