How to name your Luxury Business
The ultimate how-to guide on how to create brand-worthy and aesthetic luxury business name ideas. Learn step by step how our branding experts create great name ideas and find inspiration for your own business with the 20+ unique luxury business name ideas listed below.
The world’s leading advisor to the global luxury goods industry, Bain & Company, estimates that the luxury market is expected to reach between €$250-€295 billion in 2021.
The numbers show there’s a huge demand for luxury items even after the uncertainty of the 2020-2021 covid pandemic.
Most transactions in the digital age happen online, and the luxury market is no exception. More than 85% of luxury purchases in 2021 were digitally influenced.
This shows the importance of online channels for luxury brands and must be taken into consideration when developing your own Luxury business name ideas.
In that, you must make sure it’s effective and available online. This can be as simple as making the name easy to spell and making sure any of your favorite luxury business name ideas are available to register as a domain name.
Finding a luxury name that is available is getting harder every year. There are more than 150 million registered .com domains, and finding one that’s still available is like looking for a needle in a haystack.
This goes to show how important it is to spend enough time brainstorming ideas when starting your luxury brand.
We developed our luxury business name generator to make the whole process easier for you.
We’ll show you how to approach naming your luxury brand name ideas and how to use the luxury business name generator to find the perfect name that will define your brand.
20 unique luxury business name ideas
- Golden Care
- Koncept Shoes
- De Sole Clothing
- Libertados Fashion
- Tesoro Beauty
- Laura Merino Beauty
- Leroux Glasses
- Adele’s Corner
- Royal Drop
- Luciole Beauty
- Fine Bonita
- Soleil Beauty
- Gemma De Sole
- Fuego Amore
- Royal Sweets
- Radiante Royale Diamonds
- Naturalis Spa
20 aesthetic luxury brand name ideas
- Fine Fashion
- Royal Experience
- Purple Couture
- Von Klara
- Bon Chic
- Cuva Concepts
How the best Luxury brands got their name
To help you generate the perfect luxury business name ideas for your business, we’ll start with a few examples of catchy names that you can use for inspiration when starting your brainstorming process.
We’ll first focus on French names in the luxury market. These types of names are very popular in the market. I’ll share actionable tips and tricks you can use to create the best name for your luxury business. I suggest you use our luxury business name generator to help you speed up the process. Let’s start with French luxury brands:
French Luxury Names
We often associate French brands with luxury. This is especially evident in the fashion industry. And this connection transfers to other markets. French words evoke exclusivity and luxury. We also sometimes see Italian words used for the same reason. But in our case, we focus on three real French luxury brands:
This French luxury fashion house was founded by Coco Chanel in 1910. It focuses on women’s high fashion, luxury goods, and accessories. The company is currently owned by the grandsons of Coco Chanel’s early business partners. This brand shows how founder-inspired names can easily evoke tradition and luxury.
This French luxury fashion house was founded by Coco Chanel in 1910. It focuses on women’s high fashion, luxury goods and accessories. The company is currently owned by the grandsons of Coco Chanel’s early business partners. This brand shows how founder-inspired names can easily evoke tradition and luxury.
This is a French luxury perfumes and cosmetics house that distributes products internationally. The name “Lancôme” was inspired by the forest of Lancosme that lies in the Indre valley in the heart of France in the region of La Brenne – the name was chosen by a wife of one of the founders. The roses in the area inspired the company’s symbol of the single golden rose.
Top luxury business names
These three examples show brands take different approaches when naming luxury brands. What they have in common is the fact they stem from French words and names. We will keep this information as inspiration for our brainstorming.
To help you brainstorm potential luxury business names, let’s take a look at three successful real-world luxury brands and break down why and how they’ve chosen their name and why it works for them. Hopefully, this inspires you and helps you create your own name ideas. Luxury brands are designed to evoke something exclusive and premium. Let’s see how they do this:
One of Italy’s oldest jewelry houses was established in 1884 by Sotirio Voulgaris. A Greek immigrant, Voulgaris later changed the name to Bulgari and Bvlgari – the phonetic representation of his name. A lot of luxury brands use founders’ names. This helps them evoke tradition and rich history.
Birkin bags rank among the most expensive in the world, some of them being sold for over a million dollars. The brand carries the name of actress Jane Birkin. Hermés chief executive Jean-Louis Dumas was flying with Jane Birkin on a plane when she complained that she couldn’t find a good weekend bag made of leather. This conversation inspired Dumas to create the first Birkin bag.
The Paris-based luxury corporation got its name in 2013. Previously, it was known as Pinault SA and PPR. The name Kering refers to the place of origin of the company’s founder – Francois Pinault. Pinault originated from Brittany, where the word “ker” means home. This is another name that is directly tied to the founder.
As we see, luxury brands like to look for inspiration in the personal names of founders, or in the case of Birkin, in personal names of famous actresses.
Another popular approach is to go for phonetically interesting names with no real meaning. Kering is an example of this. It stems from a real word but is technically a made-up name. The main job of a luxury brand name is to evoke exclusiveness.
10 Things to Consider When Naming Your Luxury Business
The name can make or break a luxury business. That’s why it’s important we find the name that evokes the right emotions. We already established that elegant-sounding foreign words work well in the luxury industry.
Luxury brands often turn to French and Italian words to represent their exclusivity. Made-up names and founder-inspired names are also popular. These 10 tips will help you brainstorm your own ideas and launch a modern luxury brand.
#1) Analyze Your Existing Competitors
Before we start brainstorming name ideas, we need to know who we’re competing against. This is an essential step that a lot of people overlook when they start their luxury business.
Focusing on developing your own brand is great, but you have to make sure you don’t overlook what other luxury brands are doing. Start by listing down ten or twenty luxury businesses that you want to compete against.
These are some of the questions you need to ask yourself when analyzing your existing competitors:
- Can you find any trends and words that often appear in their names?
- Do they use similar name types?
- Do any names stand out for being very different?
#2) What is the position of your luxury business?
There are two basic options you have when positioning your luxury brand:
- You can try to fit the market.
- You can stand out in the market.
If you want to fit it, you should copy the name styles of existing luxury brands. You can even use the same words other companies use.
Just make sure you’re creating names that are different enough and won’t get you into legal trouble. This can be a solid approach when you want to copy the success of big luxury brands.
If you want to stand out in the market, focus on using unique words and name styles. Make sure your name is different from the ones your competitors use.
This is the approach I recommend for most new businesses, including luxury brands. People remember things that are different and stand out. The differences can be subtle. There just needs to be something that shows you’re not like every other luxury brand out there.
#3) Look for Inspiration Elsewhere
We already analyzed the names in your market. Now it’s time to move beyond that. You can turn to different markets and niches for inspiration. Another approach you can take is to dive deep into foreign dictionaries.
I suggest playing with French, Italian, Spanish, and Portuguese words. These words are usually easy to spell and pronounce in most languages. They also evoke exclusivity and position your luxury business as something premium.
You can even modify the foreign words and create something completely unique.
Try using interesting suffixes and prefixes. Remember, you want to make the names as appealing as possible. The flow and the rhyme of the name are of vital importance.
#4) Understand Different Name Types
I won’t bore you with details or make this theory too complicated. But it’s important we understand the basics of the naming theory. There are four main types of names:
Descriptive (literal) names
These names describe what a company or a product does or its functions. This also includes acronyms, initials, founder names, and geographical names. (ex. Fine Fashion, Leandro, etc.)
Invented (made-up) names
These names don’t have any real meaning. They are either completely made-up or come from foreign languages. (ex. Luvelle, Royalis, etc.)
These names describe the experience of using a company or a product. These types of luxury business name ideas should convey the essence, style, or vibe of your luxury brand. (ex. Adora, Royal Experience, etc.)
These types of luxury business names represent your business in a metaphorical instead of literal way. They represent what the brand stands for instead of what it does. (ex. GoldFox, Bon Chic, etc.)
We won’t go any further. This is enough to give you a basic understanding of different name types.
#5) Go Beyond Descriptive Names
We learned about different name types in the previous point. We saw that descriptive names are the simplest names out there. While there’s nothing wrong with them, it’s almost impossible to stand out in a crowded market with them.
One very popular descriptive word that we often find in new luxury brands is “lux”, which is an abbreviation of “luxury”.
Instead, think of unique words, phrases, and metaphors that could be used to represent your luxury brand. This will help you stand out from your competitors. Avoid using the word “lux” for starters.
#6) Brainstorm Your Name Ideas
It is now time to start brainstorming what words could fit into your business name. In my name ideas, I used words like “Gold”, “Royal”, and “Chic”, you can see that while these words can be related to luxury brands, they also aren’t too common and descriptive.
Your goal here is to create a list of words or names that come to mind when thinking about your luxury business. If you’re stuck on words to use, try our luxury business name generator.
#7) Shortlist Your Ideas
Once you’ve developed a list of possible names, analyze your ideas. Remove any names that could be hard to remember, spell or pronounce.
Keep names that are brandable, sound great, are memorable, and communicate your brand values to your target audience. Keep the names that represent luxury.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
#8) Get Some Feedback
You should now have a list of 3-6 great luxury business name ideas, and you can start gathering feedback. Ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends. They are more likely to praise all your ideas, and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you hear the name?
- How would you spell it?
With your customer feedback, you can start objectively analyzing the business names you picked. Ask yourself – Are these ideas still relevant? Do they still represent my business?
#9) Check If It’s Available
At this point, it’s good to have at least three solid luxury business name ideas on your list in case any of your names are already taken.
Make sure you check domain availability for your luxury business name to create your online store. You can use our luxury business name generator for this step. It shows available domains for all names it generates.
#10) Develop Your Brand
This is the last thing you need to do before launching your luxury business. The name on its own isn’t enough to build a memorable brand. You have to create exciting visual cues that go with the name.
How will the name look in the logo? Which tagline will you use for your luxury brand? What colors represent the emotions your luxury business brings?
Make sure you create a cohesive brand where all elements work together. I suggest you get help from a professional graphic designer for this step. The world’s most famous luxury brands have amazing visual brands. This helps them stand out in the crowd.
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