Luxury Business Name Generator
Generate names for your luxury business below.
How to name your luxury business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your luxury business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our luxury business name generator above and then scroll below to find the first step in the naming process.
- Golden Care
- Koncept Shoes
- De Sole Clothing
- Libertados Fashion
- Tesoro Beauty
- Laura Merino Beauty
- Leroux Glasses
- Adele’s Corner
- Royal Drop
- Luciole Beauty
- Fine Bonita
- Soleil Beauty
- Gemma De Sole
- Fuego Amore
- Royal Sweets
- Radiante Royale Diamonds
- Naturalis Spa
Four steps to naming your luxury business
This four-step process will help you name your luxury business. In this example, I’m creating a name for a luxury business that conveys the premium, exclusive and sophisticated value of their product/service. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Beauty”, “Corner”, “Care” and “Royal”, you can see that while these words can be related to luxury, they also suggest that you can expect a premium, specialized and exclusive type of luxury product or service from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great luxury business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a premium, exclusive and specialized product.
This name conveys a luxury product focused on women’s beauty.
This name conveys a premium product that specializes in satisfing their customers by its luxurious features.
This name conveys a royal product that communicates true expertise in a specialized field.
#4) Check It’s available
At this point, it’s good to have at least three great luxury business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful luxury businesses and break down why and how they’ve chosen to name their business and why it works for them.
One of Italy’s oldest jewelry houses was established in 1884 by Sotirio Voulgaris. A Greek immigrant, Voulgaris later changed the name to Bulgari and Bvlgari – the phonetic representation of his name.
Birkin bags rank among the most expensive in the world, some of them being sold for over a million dollars. The brand carries the name of actress Jane Birkin. Hermés chief executive Jean-Louis Dumas was flying with Jane Birkin on a plane when she complained that she couldn’t find a good weekend bag made of leather. This conversation inspired Dumas to create the first Birkin bag.
The Paris-based luxury corporation got its name in 2013. Peviously, it was known as Pinault SA and PPR. The name Kering refers to the place of origin of the company’s founder – Francois Pinault. Pinault originated from Brittany where the word “ker” means home.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused luxury terms like royal, premium or golden. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real luxury business named “Kering”.
The Paris-based luxury corporation got its name in 2013. Previously, it was known as Pinault SA and PPR. The name Kering refers to the place of origin of the company’s founder – Francois Pinault. Pinault originated from Brittany where the word ‘ker’ means home. The name communicates a deep connection and personal value of the company’s products.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Radiante Royale Diamonds, Living Luxury)
- Try using a word that wouldn’t be relevant when out of context (Golden Care – ‘Golden’ describes the color and looks of the object, but in this context it represents a royal and premium service/product.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable luxury business names could be:
- Mupane Beauty
- Vamalos Spa
- Vanarilo Fashion
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Leroux Glasses and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Lerouxes, Lerouxxe or Lerux Glasses.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Don’t forget to use our Luxury Business Name Generator
You can use a verb to create luxurious business names like ‘Pure Indulgence Spa‘ or ‘Thrive Diamond Jewelers‘.
Luxury in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.