Complete Guide to Naming Your Tattoo and Ink Business
Our tattoo and ink business naming guide will help you think about much more than just a name, we’ll look at your Brand Goals, Target Market, Demographic Interests, Analyze Competitors Names, Brainstorm Ideas and get tattoo and ink business name inspiration.
We also have a more in-depth guide How to Name a Business.
Brand Goals & Target Market
While tattoo and ink company services have become pretty much mainstream, there’s still something edgy and alternative about them. Thus, to establish the right brand, you may want to choose a name that carries the vibe.
Because the popular demand is growing, the tattoo business field is increasingly becoming more and more competitive. So, what can you do in order to stand out and establish your positions?
It all starts with having talented, recognised artists on the team. Their style and individual strengths could be incorporated in the brand to give it depth and meaning. The portfolio and the company name should work together to establish a certain sentiment. Otherwise, the very essence of your tattoo and ink brand will ring hollow.
You also want a name that speaks of quality rather than garage tattoos. Don’t choose anything that may carry an amateurish vibe. As already mentioned, the niche is a competitive one. To be successful, you have to establish yourself as an authority in the field rather than someone who creates tattoos as a hobby.
Gone are the days when tattoo and ink studios were perceived to serve solely bikers and rockers. Tattoos are incredibly mainstream and diversified today. This means that a wide range of people is getting them.
So, who does get tattoos?
The rate of tattooing is much higher among younger men and women than among older individuals. A UK survey shows tattoo popularity is highest in the 25 to 39 age group. Of all respondents in this group, 30 per cent have a tattoo. The 40 to 59 age group follows with 21 per cent of these individuals also admitting to having some body art.
In the past, tattoos were linked to lower incomes and lower education levels achieved by the respective individual. These are two of the trends that have started seeing some serious change and diversification over the past few years.
Competitor Name Analysis
The first part of the name is an obvious one, the second refers to a sanctuary, a place where people go to accomplish a special spiritual goal. The name is a particularly suitable one for a tattoo and ink business.
Celebrity Ink Tattoo
The biggest tattoo studio in the world, Celebrity Ink Tattoo adheres to the strictest industry standards and is recognised for the excellence all of the artists achieve.
The name gives potential customers an idea about what they’ll find inside: grim atmosphere and the morbid aesthetics of the studio’s founder – famous tattoo artist Paul Booth.
Smith Street Tattoo Parlor
The name of this tattoo studio is inspired by its location – you’ve probably guessed already that it is on Smith Street. The artists specialise in the traditional American style of tattoos, which is why a mention of the location is a good idea.
Tin Tin Tatouages
This tattoo and ink studio is named after its founder – tattoo artist Tin Tin. Tin Tin is recognised for tattooing a number of European celebrities, hence the name would speak to a crowd of people who are knowledgeable in the field.
The name was chosen by the company founders because hyperspace is indicative of the addition of a new dimension to the creative process. New technologies being used in design creation also contributed to the selection of the name.
Tattoo and Ink Business Name Inspiration
- Dragon Needle: dragons are typically associated with tattoos (they happen to be a quite popular image request) and the needle is an obvious reference, as well.
- Sea of Colour: some people want black and grey tattoos, others are looking for colour. Let them know what you specialise in.
- Big Shot Tattoo Parlour: you want to be perceived as the tattoo artist of celebrities and a name like this one can help you accomplish the goal.
- Intricate Designs: if you’re capable of doing a wide range of tattoos and you can create beautiful intricate designs, the name would be a good choice.
- Body Canvas: in essence, the body turns into a canvas in the hands of a tattoo artist. The reference is clear and the name is original because it avoids all of the common words.
- Skin-Deep: while this one may seem like a bit of a cliché, it can offer a lot of flexibility and creativity in terms of branding.
- Eternal Vision: this name could be interpreted in several ways. One of them is that the work the artist creates will always be with you.
- The Corner Studio: if you want to carry the vibe of a small, local tattoo and ink parlour, you can easily accomplish the goal with a name like this one.
- Dermal Art: yet another way to speak of art that’s being created on human skin.
- Thin Black Line: another indirect reference to the work of a tattoo artist that sounds much more original than the standard phrases.
What Not to Name Your Tattoo and Ink Business
Avoid the clichés as much as possible. Words like tribal, Celtic and oriental are so overused already that your tattoo parlour isn’t going to be distinctive enough.
If you’re making your first steps in the world of body art, putting your own name in the title of the studio is not a good idea. You want to boost recognition and a certain emotional response. If people don’t know who you are, the goal will be difficult to accomplish.
Finally, make claims and statements that are truthful. Unless you’ve actually tattooed celebrities, you should not mislead potential customers.