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How to name your takeaway business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your takeaway business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our takeaway business name generator above and then scroll below to find the first step in the naming process.

Burger Beats
Busy Burger
Pete’s Za
Panda Pizza
Pop In Pizza
Power Burgers
Dynamite Eats Express
Pizza on Wheels
Suddenly Seafood
Nimble Kitchen
Hot on the Dot
Chow Town
All About Chow
Food in Motion
Vim & Vegan
Crazy Crust
DashLicious
Sushi Fleet
Pizza Promptly
Quick Kitchen

Four steps to naming your takeaway business

This four-step process will help you name your takeaway business. In this example, I’m creating a name for a takeaway business that conveys a food service that’s quick, fresh, and tasty. Here’s each step I took in crafting these business names.

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “fast”, “pizza”, “burgers”, and any variation of “food”. You can see that while these words can be related to a takeaway business, they also suggest that you can expect value and freshness from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Burger Beats
Busy Burgers
Pete’s Za
Panda Pizza
Pop In Pizza
Power Burgers
Dynamite Eats Express
Pizza on Wheels
Suddenly Seafood
Nimble Kitchen
Hot on the Dot
Chow Town
All About Chow
Food in Motion
Vim & Vegan
Crazy Crust
DashLicious
Sushi Fleet
Pizza Promptly
Quick Kitchen

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of names:

Is the name simple and easy to remember?
Is the name easy to read and say aloud?
Is the name different from competitors?
Does the name convey a relevant meaning?
Does the name avoid overused words or cliches?

My Shortlist:

Pop In Pizza
Suddenly Seafood
Hot on the Dot
Vim & Vegan

Removed Ideas:

Burger Beats
Busy Burgers
Pete’s Za
Panda Pizza
Power Burgers
Dynamite Eats Express
Pizza on Wheels
Nimble Kitchen
Chow Town
All About Chow
Food in Motion
Crazy Crust
DashLicious
Sushi Fleet
Pizza Promptly
Quick Kitchen

#3) Get some feedback

You’ll now have a list of 3-6 great takeaway business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends as they are more likely to praise all your ideas and they may not be your ideal customer.

Be sure to ask questions like:

What comes to mind when you first hear the name?
How would you spell it?

With your customer feedback, you can now ask yourself is the name still relevant? and does it represent your business the way you intended?

My customer feedback:

Pop In Pizza

This name conveys a place where you can conveniently pick up pizza.

Suddenly Seafood

This name conveys a restaurant with unexpectedly good seafood.

Hot on the Dot

This name conveys a restaurant with food available promptly.

Vim & Vegan

This name conveys the idea of healthy, energy-giving vegan food.

#4) Check if it’s available

At this point, it’s good to have at least three great takeaway business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if your name is available within your country/state. Also, be sure to search if the name is available for Trademark and Domain name Registration.

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful takeaway businesses and break down why and how they’ve chosen to name their business and why it works for them.

Burger King is a clean name that hints at royalty. It not only explains clearly what their offerings are but also that they are the best in the business.

Tender Greens is a name that establishes a link to fresh, healthy food. ‘Tender greens’ is a common term in the food world, making the name easy to understand and appreciate.

Sushi Sushi reinforces their offering in their name, it’s straightforward and memorable. Their use of repetition can also convey obsession, immediacy, or speed of service.

5 Tips for naming your takeaway business

The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a competitor analysis

Doing a competitor analysis as your first step will save you a lot of time in the future. Knowing what names to avoid and understanding why and how your competitor’s business name works for them will help you in forming your own business names. When analyzing competitors think about:

What business or product values are they conveying in their business name? How does that work for them?
Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
Who does it best? Why does it work and how can I produce a better name?

2. Focus on naming your business not describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused takeaway terms like drive inn, express, and take away. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.

Let’s take for example a real takeaway business named “White Castle”.

Literally, this name conveys the image of a fortified battle where royalty lives. When White Castle was founded in 1921, its founders chose the name because they were combatting the image the public held of tainted ground beef products at that time. The White Castle image was clean, white, and stainless steel.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customer’s mind. It’s a task easier said than done. Your business name should aim to stop a customer in their tracks so they give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:

Use rhythmic pronunciation or alliteration (Off the Waffle, Burrito Bowl)
Try using a word that wouldn’t be relevant when out of context (Atomic Burger – atomic has several meanings; in this case, it likely refers to an explosion)
Keep it short and simple.

4. Try purchasing a brandable business name

Brandable business names are names that are non-sensical but are read and pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy, and easy to say and remember. For example, some brandable takeaway business names could be:

Nuvane Pizza
Alomos Kitchen
Nurilo Sushi

You can find a full list of brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Pizza Express and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like Pexpress, Zpress or PizzaEx.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Takeaway business name ideas

Here’s the ultimate list of Takeaway related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to takeaway.

Trending Words

Here are the top trending words used in Takeaway company names.

Add
Burger
Cafe
Delight
Delivery
Depot
Dine-in
Express
Fast
Food
Fresh
Gourmet
Home
Kitchen
Park
Pizza
Restaurant
Road
Seafood
Takeaway

How Takeaway is often described

(“______ Takeaway”)

Example Takeaway company names using these related descriptive words ‘Kebab Local’ and ‘Mainstreet Chinese’.

big
Chinese
daily
favourite
good
important
Indian
kebab
key
local
low
main
nearest
piece
slow
third

Combine Words

We’ve taken words from above and from our generator results and combined the words to create new Takeaway company names.

KebabFresh
ParkPizza
GourmABurgers (Gourmet + Burger)
BurgExpress (Burger + Express)
DeliFresh (Deliver + Fresh)

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