Takeaway Business Name Generator

1. Do a competitor analysis

Doing a competitor analysis as your first step will save you a lot of time in the future. Knowing what names to avoid and understanding why and how your competitors business name works for them will help you in forming your own business names. When analyzing competitors think about:

• What business or product values are they conveying in their business name? How does that work for them?
• Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
• Who does it best? Why does it work and how can I produce a better name?

2. Focus on naming your business not describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused takeaway terms like drive inn, express, and take away. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real takeaway business named “White Castle”.

Literally, this name conveys the image of a fortified battle where royalty live. When White Castle was founded in 1921, its founders chose the name because they were combatting the image the public held of tainted ground beef products at that time. The White Castle image was clean, white, and stainless steel.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customer’s mind. It’s a task easier said than done. Your business name should aim to stop a customer in their tracks so they give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:

• Use rhythmic pronunciation or alliteration (Off the Waffle, Burrito Bowl)
• Try using a word that wouldn’t be relevant when out of context (Atomic Burger – atomic has several meanings; in this case, it likely refers to an explosion)
• Keep it short and simple.

4. Try purchasing a brandable business name

Brandable business names are names that are non-sensical but are read and pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable takeaway business names could be:

• Nuvane Pizza
• Alomos Kitchen
• Nurilo Sushi

You can find a full list of brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Pizza Express and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Pexpress, Zpress or PizzaEx.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.