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How to name your takeaway business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your takeaway business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our takeaway business name generator above and then scroll below to find the first step in the naming process.
- Burger Beats
- Busy Burger
- Pete’s Za
- Panda Pizza
- Pop In Pizza
- Power Burgers
- Dynamite Eats Express
- Pizza on Wheels
- Suddenly Seafood
- Nimble Kitchen
- Hot on the Dot
- Chow Town
- All About Chow
- Food in Motion
- Vim & Vegan
- Crazy Crust
- DashLicious
- Sushi Fleet
- Pizza Promptly
- Quick Kitchen
Four steps to naming your takeaway business
This four-step process will help you name your takeaway business. In this example, I’m creating a name for a takeaway business that conveys a food service that’s quick, fresh, and tasty. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “fast”, “pizza”, “burgers”, and any variation of “food”. You can see that while these words can be related to a takeaway business, they also suggest that you can expect value and freshness from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Burger Beats
- Busy Burgers
- Pete’s Za
- Panda Pizza
- Pop In Pizza
- Power Burgers
- Dynamite Eats Express
- Pizza on Wheels
- Suddenly Seafood
- Nimble Kitchen
- Hot on the Dot
- Chow Town
- All About Chow
- Food in Motion
- Vim & Vegan
- Crazy Crust
- DashLicious
- Sushi Fleet
- Pizza Promptly
- Quick Kitchen
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Pop In Pizza
- Suddenly Seafood
- Hot on the Dot
- Vim & Vegan
Removed Ideas:
- Burger Beats
- Busy Burgers
- Pete’s Za
- Panda Pizza
- Power Burgers
- Dynamite Eats Express
- Pizza on Wheels
- Nimble Kitchen
- Chow Town
- All About Chow
- Food in Motion
- Crazy Crust
- DashLicious
- Sushi Fleet
- Pizza Promptly
- Quick Kitchen
#3) Get some feedback
You’ll now have a list of 3-6 great takeaway business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends as they are more likely to praise all your ideas and they may not be your ideal customer.
Be sure to ask questions like:
- What comes to mind when you first hear the name?
- How would you spell it?
With your customer feedback, you can now ask yourself is the name still relevant? and does it represent your business the way you intended?
My customer feedback:
Pop In Pizza
This name conveys a place where you can conveniently pick up pizza.
Suddenly Seafood
This name conveys a restaurant with unexpectedly good seafood.
Hot on the Dot
This name conveys a restaurant with food available promptly.
Vim & Vegan
This name conveys the idea of healthy, energy-giving vegan food.
#4) Check if it’s available
At this point, it’s good to have at least three great takeaway business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if your name is available within your country/state. Also, be sure to search if the name is available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful takeaway businesses and break down why and how they’ve chosen to name their business and why it works for them.
Burger King is a clean name that hints at royalty. It not only explains clearly what their offerings are but also that they are the best in the business.
Tender Greens is a name that establishes a link to fresh, healthy food. ‘Tender greens’ is a common term in the food world, making the name easy to understand and appreciate.
Sushi Sushi reinforces their offering in their name, it’s straightforward and memorable. Their use of repetition can also convey obsession, immediacy, or speed of service.
5 Tips for naming your takeaway business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a competitor analysis
Doing a competitor analysis as your first step will save you a lot of time in the future. Knowing what names to avoid and understanding why and how your competitor’s business name works for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on naming your business not describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused takeaway terms like drive inn, express, and take away. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real takeaway business named “White Castle”.
Literally, this name conveys the image of a fortified battle where royalty lives. When White Castle was founded in 1921, its founders chose the name because they were combatting the image the public held of tainted ground beef products at that time. The White Castle image was clean, white, and stainless steel.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind. It’s a task easier said than done. Your business name should aim to stop a customer in their tracks so they give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Off the Waffle, Burrito Bowl)
- Try using a word that wouldn’t be relevant when out of context (Atomic Burger – atomic has several meanings; in this case, it likely refers to an explosion)
- Keep it short and simple.
4. Try purchasing a brandable business name
Brandable business names are names that are non-sensical but are read and pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy, and easy to say and remember. For example, some brandable takeaway business names could be:
- Nuvane Pizza
- Alomos Kitchen
- Nurilo Sushi
You can find a full list of brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Pizza Express and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like Pexpress, Zpress or PizzaEx.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Takeaway business name ideas
Here’s the ultimate list of Takeaway related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to takeaway.
Trending Words
Here are the top trending words used in Takeaway company names.
- Add
- Burger
- Cafe
- Delight
- Delivery
- Depot
- Dine-in
- Express
- Fast
- Food
- Fresh
- Gourmet
- Home
- Kitchen
- Park
- Pizza
- Restaurant
- Road
- Seafood
- Takeaway
How Takeaway is often described
(“______ Takeaway”)
Example Takeaway company names using these related descriptive words ‘Kebab Local’ and ‘Mainstreet Chinese’.
- big
- Chinese
- daily
- favourite
- good
- important
- Indian
- kebab
- key
- local
- low
- main
- nearest
- piece
- slow
- third
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new Takeaway company names.
- KebabFresh
- ParkPizza
- GourmABurgers (Gourmet + Burger)
- BurgExpress (Burger + Express)
- DeliFresh (Deliver + Fresh)
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