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Burger KingA clean name that hints at royalty. It not only explains clearly what their offerings are, but suggests that they are the best. |
Shake ShackShack helps establish the type of clientele the company hopes to attract – laid back, young people. |
Tender GreensA name that establishes a link to fresh, healthy food. ‘Tender greens’ is a common term in the food world, making the name easy to understand and appreciate. |
Umami BurgerUmami is our fifth taste/sense. Coupled with Burger, the chain clearly demonstrates that their burgers are so good that even your fifth taste will love it. |
ChipotleA type of chilli, the name is indicative of the kind of food they offer. The single word is easy to remember and slightly exotic. |
Taco BellA simple, easy to remember, yet unique enough name to ensure no brand dilution. |
Red RoosterThe name clearly indicates the food they have on offer. The use of colour (Red) in their name establishes brand unity. |
Sushi SushiRepetition can be the gold standard in a naming strategy. It reinforces the name and the offering. It also turns a generic name into something far more unique. |
McDonaldsThe most famous fast food chain in the world. McDonald’s is named after the founder and has become an established brand name. |
Marketing Strategy & Useful
Advertising Terminology
People who eat a lot of takeouts are usually after a fast, tasty meal with minimal effort. They are generally from a lower education and income bracket as they are willing to eat such unhealthy food. Marketing in this category is all about presenting food as being as delicious as possible.
Value for money, fresh, tasty, delicious food, healthy, vegan, vegetarian, good food, real ingredients, friendly staff, top chefs, homemade, generous, signature dishes, premium, fast, mouthwatering, succulent
Clientele & Interests
Clients who frequent fast-food chains regularly are after the convenience and taste that fast food offers. They don’t like cooking or wasting time. They love greasy, tasty food and are not too concerned about health. If a location is accessible and convenient, the food is delicious and the price is cheap, they will eat from the establishment.
Convenience of takeout, Good food, take-out, veganism, vegetarianism, certain cuisines (Chinese, Italian, Greek, etc.), students, too busy to cook
Industry Related Words