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Complete Guide to Naming Your Social Media Business
Our social media business naming guide will help you think about much more than just a name, we’ll look at your Brand Goals, Target Market, Demographic Interests, Analyze Competitors Names, Brainstorm Ideas and get social media business name inspiration.
Brand Goals & Target Market
Launching your own social media or networking platform is a great choice for entering the digital realm. The investment is typically limited and you can grow such a business quickly. The only problem is that you’ll be facing a lot of competition.
General social networks like Facebook, for example, can be difficult to establish as market leaders because the audience already has a number of popular picks. The more niche and specific you go, the better you’ll do.
When it comes to niche social media, we can all name a few immediately – LinkedIn, Periscope, Instagram. To be successful, you will either have to find a new niche or advertise in a way that makes you different from the competition.
While most social media brands have a name that isn’t easy to explain right away, you may want to opt for something a bit more meaningful. The niche is already quite saturated. If you want to find your customers, you will have to put everything you’ve got in the establishment of a cool and trendy brand that resonates with the particular demographic.
Social media have specific demographics. The profile of the audience depends on what the social network has to offer. Facebook, for example, is equally popular among men and women. Pinterest, on the other hand, has a high dominance when it comes to its female audience.
LinkedIn, the professional network, is the one that attracts the “oldest” group of people in comparison to other platforms. These individuals also have the highest income levels. LinkedIn is an ideal choice for B2B advertising – a fact that the company emphasizes quite frequently.
According to 2018, research Instagram and Snapchat are particularly popular among the younger crowd in the 18 to 24 range. Nearly 80 per cent of the 18 to 24-year-olds in the US that participated in a survey said that they use Snapchat. Facebook is the only social network that appeals to people from a wide range of ages.
Competitor Name Analysis
Originally, the platform was called Friendster and its main purpose was the establishment of a community. Eventually, the network was launched as a Harvard-only community and it was named Facebook after the student catalogues called face books.
Originally, it was called Status but the founder discovered the term Twitter through the dictionary. He liked the definition (a short burst of information given out through bird chirping) and the name stuck.
The concept was suggested by the wife of one of the founders and it is a combination of pin board and interest. The name provides a pretty good summary about the meaning and purpose of Pinterest.
This is another name that has resulted from a portmanteau between two words – instant camera and telegram. The founders liked it because it was both easy to pronounce and to spell.
Originally, SnapChat was launched under the name Picaboo. Eventually, a cease and desist letter was received from a company called Picaboo, which is when the platform was renamed to SnapChat – sending short snaps that will eventually disappear.
The name is pretty straightforward, according to the LinkedIn founder. The platform allows you to get linked in your professional network.
Social Media Business Name Inspiration
- ReachMe: for many social networks, the aim is to connect with others or reach them. This is why the name makes sense for most kinds of platforms.
- Crowdly: a simple name that has the right sound to it in order to appeal to a younger, more hip audience.
- InAcademia: if you have a specialised social media, for example in the field of education, you should definitely highlight the fact in the name you’ve chosen.
- Right Tune: the concept is similar to the previous one. In this example, the name refers to a music-focused social network.
- DigiCupid: the name is pretty self-explanatory. It’s a good choice for a social networking platform for singles and people attempting to find love.
- Zoom: simple and catchy, this is a good choice for a platform that enables image or video sharing, live streaming and other types of visual communication.
- Binary Diary: binary is a reference to digital and a diary can mean that the social network enables people to share their stories with members of their social circle.
- WeShare: another example of a general name that is memorable and that can establish solid foundations for the brand.
- Spectrum: the word spectrum refers to the numerous colours in which a beam of light can be separated. It could refer to the fact that we’re different and colourful and that the social media brings so many interesting people together.
- MateVidz: a name that is suitable for a social network that features social circle establishments, as well as video sharing.
What Not to Name Your Social Media Business
Refrain from over-explaining your name concept. If you do, the name will become too long and cumbersome. It will lose both its catchiness and some of the memorability.
While keeping it short and tech-sounding is very important, make sure that the specific word or phrase you’re opting for isn’t in use already. We’re often influenced by the things that we like, which is why producing something new and original can be a nearly impossible task.
Don’t be literal. Just because you offer photo sharing doesn’t mean that your social network has to be called Shared Photos. You can be much more indirect, even a bit abstract and the message will still be delivered across. This is especially true for companies that have a strong brand identity based on a name, a slogan and an interpretative logo.