How to name your sandwich shop business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your sandwich shop business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our sandwich shop business name generator above and then scroll below to find the first step in the naming process.
- Rock N’ Roll Subs
- Hot Crossed Buns
- Rockin’ Subs
- Harry’s Homestyle Hoagies
- Sandwich All-the-Way
- Friendly Club Sandwiches
- Your Sandwish is My Command
- Knuckle Sandwiches
- King Sandwiches
- Knuckleball Sandwiches
- Mouth Melters Sandwich Shop
- Pitchin’ Sandwiches
- Sam’s Sammies
- Secret Sauce Sandwiches
- Sesame’s Sandwiches
- Stuffed! Sandwich Shop
- Monsterwiches
- HotPress Paninis
- Toasty’s Sandwiches
- Munchy Sandwich Shop
Four steps to naming your sandwich shop business
This four-step process will help you name your sandwich shop business. In this example, I’m creating a name for a sandwich shop business that conveys the delicious, fresh, and fun taste of their product. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Homestyle”, “Stuffed”, “Hot” and “Toasty”. These words provide a sense for the positive experiences customers will have when they get sandwiches from the business. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Rock N’ Roll Subs
- Hot Crossed Buns
- Rockin’ Subs
- Harry’s Homestyle Hoagies
- Sandwich All-the-Way
- Friendly Club Sandwiches
- Your Sandwish is My Command
- Knuckle Sandwiches
- King Sandwiches
- Knuckleball Sandwiches
- Mouth Melters Sandwich Shop
- Pitchin’ Sandwiches
- Sam’s Sammies
- Secret Sauce Sandwiches
- Sesame’s Sandwiches
- Stuffed! Sandwich Shop
- Monsterwiches
- HotPress Paninis
- Toasty’s Sandwiches
- Munchy Sandwich Shop
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Harry’s Homestyle Hoagies
- Your Sandwish is My Command
- Mouth Melters Sandwich Shop
- Stuffed! Sandwich Shop
Removed Ideas:
- Rock N’ Roll Subs
- Hot Crossed Buns
- Rockin’ Subs
- Sandwich All-the-Way
- Friendly Club Sandwiches
- Knuckle Sandwiches
- King Sandwiches
- Knuckleball Sandwiches
- Pitchin’ Sandwiches
- Sam’s Sammies
- Secret Sauce Sandwiches
- Sesame’s Sandwiches
- Monsterwiches
- HotPress Paninis
- Toasty’s Sandwiches
- Munchy Sandwich Shop
#3) Get some feedback
You’ll now have a list of 3-6 great sandwich shop business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Harry’s Homestyle Hoagies
This name has a personal feel and uses some fantastic alliteration.
Your Sandwish is My Command
This name uses wordplay that makes it fun and memorable.
Mouth Melters Sandwich Shop
This name gives customers a sense of the satisfaction these sandwiches can provide.
Stuffed! Sandwich Shop
This name lets customers know that they are sure to be satisfied.
#4) Check It’s available
At this point, it’s good to have at least three great sandwich shop business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful sandwich shop businesses and break down why and how they’ve chosen to name their business and why it works for them.
Stacked Sandwich Shop uses alliteration and presents the imagery of a huge sandwich filled with everything customers could possibly dream of. It’s a simple, effective way to reach the appetites of customers.
Be’Wiched is a name that uses a fantastic play on words. It portrays the idea that customers will be entranced by the sandwich options they offer. Considering this is a hugely popular sandwich shop, the name speaks true!
Masterpiece Delicatessen is a business that isn’t afraid to claim that the sandwiches they make are absolute masterpieces. If you know you’ve got something great, don’t be afraid to call it out.
5 Tips for naming your sandwich shop business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitor’s business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused sandwich shop terms like sub, tasty or delicious. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real sandwich shop business named “Be’Wiched”.
This is a name that stays simple but uses clever wordplay that makes it a truly unique name. Furthermore, it’s one that can lend itself to a theme quite easily, which can draw the eyes of customers.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Sam’s Sammies, Pitchin’ Sandwiches
- Try using a word that wouldn’t be relevant when out of context (HotPress Paninis – A panini is a specific type of sandwich)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable sandwich shop business names could be:
- Sazara Sandwich Shop
- Gilada Subs
- Paheda Paninis
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Sandwich Go and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like SandwichhGo, GoWich, or SandwichGoo.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Business Name Ideas
Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to.
Trending Words
Here are the top trending words used in Sandwich shop company names.
- bakers
- coffee
- cravings
- deli
- bar
- farm
- forge
- happiest
- world
- legends
- little
- belle
- north
- east
- stop
- scrumptious
- underground
- bites
- tower
- combinations
- munchies
- vending
- penny
- blueberry
- tea
- digital
- media
- ace
- absolute
- center
Other Business Name Guides
Related: Cafe Business Names
Related: Deli Name Generator
Related: How to Get a Business Name
Related: How to Start a Food Truck Business
Related: How To Start A Bakery
Related: How To Start A Food Business
Words Sandwich Shop often describes
(“Sandwich Shop______”)
You can use these words to create sandwich shop business names like ‘The Big Belly Deli’.
- islanders
- construction
- islander
- islands
- type
- men
- inseln
- island
- spreads
- materials
- man
- spread
- assay
- elisa
- board
- boundary
- box
- ins
- wrappers
- generation
- elements
- cookies
- papers
- technik
- abuses
- big
How Sandwich Shop is often described
(“______ sandwich shop”)
Example sandwich shop company names using these related descriptive words ‘Deli Bros. Sandwich Shop’.
- jelly
- grilled
- hot
- quick
- thick
- second
- cold
- fried
- butter
- last
- big
- whole
- favorite
- delicious
- huge
- nice
- thin
- open
- faced
- salad
- deli
- submarine
- egg
- decker
- double
- simple
- best
- ham
- toasted
- dry
- stale
- extra
- cuban
- half
- honeycomb
- entire
- tasty
- fat
- face
- swiss
- italian
- and
- soggy
- enormous
- usual
- giant
- uneaten
- layered
- tiny
- occasional
- fresh
- plain
- roast
- vegetarian
- tunafish
- bread
- sliced
- famous
- composite
- chopped
- leftover
- warm
- perfect
- hearty
- plastic
- excellent
- untouched
- top
- structural
- meat
- greasy
- lord
- olive
- unfinished
- decent
Sandwich Shop Adjectives
You can use an adjective in your business name to create a business name like ‘Fat Al’s Sandwich Shop‘.
- economic
- economical
- thriving
- thrifty
- upper
- big
- capitalist
- chrematistic
- coffered
- commercial
- extensive
- fat
- flourishing
- genteel
- heavy
- loaded
- long
- lucrative
- many
- moneyed
Sandwich Shop Verbs
You can use a verb in your Sandwich Shop business name to create business names like ‘Home Run Sliders‘.
- thrive
- attach
- availing
- come
- flourish
- gain
- get
- Invest
- launder
- lessen
- spend
- accelerate
- administer
- administering
- carry
- charging
- enlarge
- manage
- raise
- run
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new Sandwich Shop company names.
- Sandshop (Sandwich + Shop)
- Showich (Shop + Sandwich)SandBig (Sandwich + Big)
- Sandwig
- Sandig
- SanBig
- Delich (Deli+ Sandwich)
- SandDeli (Sandwich + Deli)
Sandwich Shop in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: noun (Sandwico, deli, tabernam, sive molaribus) adjective (magno).
French: noun (sandwich, épicerie fine, magasin, moulins, grand).
Italian: noun (sandwich, negozio, macinino, grande).
Spanish: noun (delicatessen, tienda).
