Pizza Business Name Generator
Generate names for your pizza business below.
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your pizza business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your pizza business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our pizza business name generator above and then scroll below to find the first step in the naming process.
- The Hearty Slice
- Italian Crust
- Just Pizza!
- Oven-Baked
- The Taste of Italy
- Mozzarella & Prosciutto
- Just Like Mamma’s
- Thick Slice Pizza
- Topping Masters
- Fine Baked Crust
- Formaggio Heaven
- The Neighborhood Pizzeria
- Pizza and Friends
- The Gourmet Pizza Parlor
- Pizza We Deliver
- Classic Pizza
- The Italian Recipe Book Pizzeria
- Melted Cheese Pizza
- Pizza Familia
- The Pizza Pros
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like Italy, authentic, recipe, crust, fine, oven-baked and mamma. These convey adherence to authentic recipes, deliciousness, fine ingredients and classic pizza recipe techniques that guarantee a delicious outcome every single time. Think of words that convey positive emotions and that people will instantly link to pizza.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great pizza business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends. They are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a thick, delicious and oven-baked slice of pizza most people would love to eat.
Italian Crust
This name conveys authenticity and adherence to traditional recipes.
This name is indicative of a place where people can share a delicious slice of pizza and a laugh.
This name conveys quality and a team that knows what they’re doing – after all, a good crust is probably the most important part of the pizza.
#4) Check It’s available
At this point, it’s good to have at least three great pizza business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful pizza businesses and break down why and how they’ve chosen to name their business and why it works for them.
Home Slice Pizza is a name that immediately makes you feel warm inside. Homemade pizza is probably the most delicious, customizable and memorable culinary option out there. People will be taken back to their childhood immediately and this emotional response is something that marketers work hard to achieve.
Pig Ate My Pizza is a name that makes you wonder. Does it sound weird? Does it sound completely insane? This is precisely what the modern pizzeria tries to accomplish. Pig Ate My Pizza is a contemporary pizza place that targets the young and hip crowd. Hence, the name selection works beautifully precisely because it’s out there.
Flour + Water is an honest name. These are the essential ingredients required to make wonderful pizza dough and pizza aficionados know the fact. The name is simple but it works great because it avoids all of the cliches in the industry.
1. Do Competitor Analysis
Doing competitor analysis as your first step will save you a lot of time in the future. You will know what names to avoid and you’ll understand why and how competitor business names work for them. This information will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming Your Business, Not Describing It.
A typical pitfall most businesses run into is describing their business name too literally, using overused pizza terms like steaming, hot, dough, pepperoni ans slice. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real pizza business named Dough and Brew.
The name isn’t describing a pizza, it’s describing an experience. This is a place where you can sit down, take a look at the menu and choose your favorite pizza. You can also opt for a cold brew that will make the culinary experience complete and even more satisfying.
3. How to Make a More Memorable Name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Pizza Pie, Crust Crew, Deliciosa Marvelosa)
- Try using a word that wouldn’t be relevant when out of context (Grated Cheese doesn’t make a lot of sense without context but when you think of pizza, it certainly brings a different meaning to the table)
- Keep it short and simple.
4. Try Purchasing a Brandable Business Name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable Pizza business names could be:
- Crustiana Pizza
- Italamore Pizza
- Fooderrific Pizza
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Prosciutto Love and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like ProLove, LoProsciutto and ProsciuLove.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
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How Pizza is often described
(“______ Pizza “)
Example Pizza company names using these related descriptive words ‘BAKED Pizzeria’ and ‘Pizza Nights.’.
Create a unique business name with our Business Name Generator!
Pizza Verbs
You can use a verb in your Pizza business name to create business names like ‘Pizza Bite‘ or ‘SLICE Pizza‘.
Don’t forget to give our Pizza Shop name generator a try!
Our Business Name Guides
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