Online Shop Name Generator

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your online shop

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your online shop. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our online shop name generator above and then scroll below to find the first step in the naming process.

  1. eRder
  2. Golden Goose
  3. Silver Craft
  4. PrintArt
  5. Dreams In Heels
  6. print.me
  7. Alice’s Closet
  8. Bumble Bee Boutique
  9. FaciArt
  10. embracelet
  1. Drawtsy
  2. Pursify
  3. Nirvana Meditation
  4. Abztract
  5. Luxxe Clothing
  6. Natura Cosmetics
  7. Better Together Rings
  8. Sunshine Drop
  9. Illustratio
  10. Sweet Kiss

Create a unique business name with our Business Name Generator!

Four steps to naming your online shop

This four-step process will help you name your online shop. In this example, I’m creating a name for an online shop that conveys the creative, reliable and personal value of its product. Here’s each step I took in crafting these business names.

Online Shop Business Name Ideas Infographic

Click to View Infographic

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Craft”, “Art”, “Closet” and “Print”, you can see that while these words can be related to different crafts, they also suggest that you can expect a creative, durable and trendy product from this online shop or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

eRder

Golden Goose

Silver Craft

PrintArt

Dreams In Heels

print.me

Alice’s Closet

Bumble Bee Boutique

FaciArt

embracelet

Drawtsy

Pursify

Nirvana Meditation

Abztract

Luxxe Clothing

Natura Cosmetics

Better Together Rings

Sunshine Drop

Illustratio

Sweet Kiss

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Alice’s Closet

embracelet

Luxxe Clothing

Sunshine Drop

 

Removed Ideas:

eRder

Golden Goose

Silver Craft

PrintArt

Dreams In Heels

print.me

Bumble Bee Boutique

FaciArt

Drawtsy

Pursify

Nirvana Meditation

Abztract

Natura Cosmetics

Better Together Rings

Illustratio

Sweet Kiss

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great online shop names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Alice’s Closet

This name conveys a premium and personalized product.

embracelet

This name conveys a product that is artistic and has a deeper meaning to its customers.

Luxxe Clothing

This name conveys a product that specially designed for a small niche of customers.

Sunshine Drop

This name conveys a product that is made using natural ingredients and it’s focused on health.

#4) Check It’s available

At this point, it’s good to have at least three great online shop names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful online shops and break down why and how they’ve chosen to name their business and why it works for them.

Etsy Logo

Etsy is the shopping platform for artists, crafty and creative individuals has a rather unusual name. The site was launched by Robert Kalin who said that he wanted a nonsensical name. In Latin, this word means “what if.” The name is extremely branded and very sound.

Alibaba Logo

Alibaba.com is the biggest Chinese e-commerce website that is named after Ali Baba and the Forty Thieves – a story from One Thousand and One Nights. In the story, the thieves have a cave that’s filled with all kinds of precious items and treasures. The name has a deeper connection to the customers since they go with the story that almost everyone heard of which makes the name extremely sounds and brandable too.

Zappos Logo

Zappos is such a short, but sound and brandable name. It represents a shoe sale portal that was launched in 1999 and originally, it had the shoesite.com domain. Eventually, ShoeSite was rebranded to Zappos – a variation of the Spanish word ‘zapatos’ that means ‘shoes’.

Premium names to kickstart your business

Created by branding experts and professional designers.

5 Tips for naming your online shop

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused online shop terms like online, shop or retail. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real online shop named “YOOX”.

At first, you don’t have an idea what’s the name about, but it sounds good and it’s easily brandable. YOOX is the e-commerce website retails high fashion items. The name is supposedly a play of the X and Y chromosomes, indicating that the e-commerce platform features options for both men and women.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Golden Goose, Bumble Bee Boutique)
  • Try using a word that wouldn’t be relevant when out of context (Nirvana Meditation – Nirvana is the highest state of happiness that can be achieved through a continual practice of meditation.)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable online shop names could be:

  • Millonius Art
  • Diros Bracelets
  • Bakuta Closet

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Bumble Bee Boutique and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Bumbill Boutique, Bumblee Boutique or BummbleBee Boutique.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

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