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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your hosting business
Hi, I’m your branding expert, and I will be giving you the steps you need to name your hosting business. Below I have twenty business names I generated using this process, and I will be guiding you through how you can also create your high-quality hosting business names. To start, try our hosting business name generator above and then scroll below to find the first step in the naming process.
- Amoura Host
- DuoHost
- HostPro
- Pheonix Hosting
- EcoWeb
- Dude Host
- MarketHost
- Techfly
- TrueConnect Hosting
- Host Monkey
- Ultra Host
- Ace Host
- TotalTrust Hosting
- Hostit
- Goldfish Hosting
- BoostHost
- Epic Host
- All-Star Hosting
- HostX
- MasterHost
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#1) Brainstorm your name ideas
I used words like Cradle, Greetings, and Toast to denote nurturing and protective or securing qualities and also to project a welcoming and understanding nature which is quite essential for a hosting company. The goal here is to think of the words that will help you imprint the right image in their minds when they hear your business name. If you’re stuck on words to use, try our business name generator.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
Now you should be left with a much smaller list of about 3 to 5 names that would be great for a hosting business, and you can start to ask potential customers or people already working in the industry for feedback (your target audience). Do not get your feedback from family and friends, they are more inclined to praise all your ideas, and you won’t be able to get helpful insights at the end.
Ensure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
These questions are for you to understand how the target audience would perceive the name and also to ensure they can easily get the spelling right.
With your customers’ feedback, you can now ask yourself if the name presents your company in the right light.
My customer feedback:
This is a straight-forward catchy business name.
This name conveys a tech savvy business with a creative name.
This conveys a business that focuses on a fast, premium product.
#4) Check It’s available
At this point, it’s good to have at least three great hosting business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful hosting businesses and break down why and how they’ve chosen to name their business and why it works for them.
GoDaddy is a really catchy name. It is also quite easy to remember and pronounce. It also instills a sense of security and protection as a fatherly figure.
Dreamhost provides a sense of confidence in its hosting capabilities. It gives them a pleasant and soft outlook. It also helps to give the idea they also care about what your dreams for your web are.
Green Geeks uses rhythmic words, and green brings to mind a sense of growth and originality. Combining geeks with green gives off an opinion about their team, which makes it sound like they are all computer nerds who care about growth and development.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you much time, knowing what words to avoid using and understanding why and how your competitors’ business name works for them will help you in forming your business name. When analyzing competitors, think about the following:
- What business or product values are they conveying in their business name? How does the name represent the brand?
- Is there a trend in how businesses in my field are naming themselves?
- What names to avoid and why
- Who is the best in my field? Why does their name present the brand and how can I create a better name?
2. Focus on Naming your Business not Describing it.
This is a very common trap for many businesses because as much as you want to represent and describe your business, you should not try to do it literally. A more effective business name should convey to customers your business and service values at a deeper level. Try naming your business in a way that has a story or it generates a feeling.
Let’s take for example a real hosting business name “GoDaddy”. This signifies security and care and web owners would want to know that you are capable of securing and protecting their information.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers’ mind, and in the hosting business, you should aim to create a lasting impression. Your business name should aim to stop a customer in their tracks and give extra thoughts on your product among your wave of competitors. Some tips for creating a memorable name would be:
- Use rhythmic pronunciation or alliteration (Host and Toast)
- Try using a word that wouldn’t be relevant when out of context (Glee Host. Glee on its own indicates happiness, but here, it would indicate a happy and well receptive host.)
Keep it short and straightforward.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable hosting business names could be:
- Hostit
- Holistic Hosting
- Ultra Host
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, if the plan is to name your business CradleSpace and you find out the name isn’t available, you should not try to go for words like CraSpace because it doesn’t pass the same message and it doesn’t look unique.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
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