Furniture Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your furniture business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your new furniture business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our furniture business name generator above and then scroll below to find the first step in the naming process.
- Vintage Room
- Amorini Furniture
- Furnitureland
- Black Oak
- Office Talk Co.
- Vintage Oak Furniture
- Wooden Luxury Home
- Antiq Log
- Vogue Furniture
- Woodland Home
- Roomly
- Minimal Home Co.
- Platinum Furniture
- Scandinavian Furniture Co.
- Homely
- WoodWorks
- Minimalistic Craft
- Solid Furniture Co.
- Oakly
- Everyday Sofa Co.
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Four steps to naming your furniture business
This four-step process will help you to find the perfect name for your new furniture business. In this example, I’m creating a name for a furniture business that conveys the vintage, wooden and reliable value of their products. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Vintage”, “Wood”, “Minimal” and “Oak”, you can see that while these words can be related to furniture, they also suggest that you can expect a minimalistic and vintage design built from high-quality and reliable wood like oak. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great furniture business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends they are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a premium product made from reliable oak.
This name conveys a product that is made from selected wood and also, the company that specializes in working with wood.
This name conveys the origin of the product that is known to be the highest-quality in industry.
This name conveys a line of products focused on furniture for offices.
#4) Check It’s available
At this point, it’s good to have at least three great furniture business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
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Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful furniture businesses and break down why and how they’ve chosen to name their business and why it works for them.
IKEA, as a name, is a very sound, brandable and easy to remember. There is not much creativity behind the name, but it serves the purpose. The ‘I’ and ‘K’ stand for the personal name of the owner, while ‘E’ and ‘A’ stand for the place he grew up. The name conveys personal connection and origin of furniture.
La-Z-Boy strongly communicates the value the company provides for its customers. The name is pronounced Lazy Boy and mainly manufactures comfortable sofas and recliners. The name is brandable, sound and easy to remember while succeeding in making the connection between sofa (their main product) and being lazy.
Roche Bobois achieves in connecting with customers on a personal level since ‘Roche’ is the last name of owners. Bobois is the part of Paris where the company started to sell their furniture. They are known as a highly professional brand in the furniture industry, leaving no question in the quality of their products.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused furniture terms like wood, vintage or work. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real furniture business named “Boca Do Lobo”.
The name itself sound very brandable and luxurious. The origin of the name is Italian expression ‘bocca al lupo’ which means ‘in the mouth of the wolf’. The idiom is usually said to the artists before their performance to wish them good luck. The name conveys the personal message of wishing good luck customers’ home and family.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (WoodWorks, Free Form Furniture)
- Try using a word that wouldn’t be relevant when out of context (Oak Furniture Co. – Oak is a type of tree usually known as the highest-quality and most reliable tree for producing the furniture.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable furniture business names could be:
- Enuvus Furniture
- Tilleu Furniture
- Aboco Sofas Co.
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Vintage Oak and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Vintaq Oak, Vinoak or Vinatague Oak.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
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Words Furniture often describes
(“Furniture ______”)
You can use these words to create Furniture business names like ‘Crave Furniture’ and ‘Designer Styles Warehouse’.
How Furniture is often described
(“______ Furniture”)
Example Furniture company names using these related descriptive words ‘Familiar Furniture’ and ‘Fashioned Furniture’.
Create a unique business name with our Business Name Generator!
Furniture in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
French: Meubles
Italian: Mobilia
Spanish: Mueble
German: Möbel
Don’t forget to give our Furniture company name generator a try!