Framing Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your framing business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to come up with a catchy and brandable name for your new framing business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our framing business name generator above and then scroll below to find the first step in the naming process.
- Framed Memory
- Vintage Art Display
- FrameIt
- Picture This
- Framed Focus
- Cherished Memories
- Framory
- Final Touch
- Custom Memory Frame
- Customize a Frame
- RememberIt
- Focus Frame
- Find a Frame
- Artsy Framing
- Framepress
- Framework Design
- Frame Lobby
- Design Your Frame
- Wrappd Memory
- SquareArt Framing
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Four steps to naming your framing business
This four-step process will help you name your framing business. In this example, I’m creating a name for a framing business that conveys the customizable, durable and artistic value of their product. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Frame”, “Memory”, “Focus” and “Picture”, you can see that while these words can be related to frames, they also suggest that you can expect a durable, customizable and personalized type of frame made from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great framing business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a premium and personalized frame where people choose their own design.
This name combines words ‘frame’ and ‘memory’ and conveys customability and personalization of their products.
This name conveys an experience and expert level when it comes to frame design.
This name conveys a customized and artistic product that satisfies the most detail-oriented customers.
#4) Check It’s available
At this point, it’s good to have at least three great framing business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
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Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful framing businesses and break down why and how they’ve chosen to name their business and why it works for them.
Make a Frame achieves a personal connection with customers by allowing them to create and design their own frames. The name itself isn’t creative, but it clearly communicates what’s the company about and it motivates to take an action. It’s a very brandable name which is sound as very easy to remember.
I’ve Been Framed uses a more humorous approach in name selection, but it pays off when it comes to brand memorability. The company focuses on building high-quality personalized frames while giving the possibility to its customers to make customizations on frames.
Art Affair, as the name suggests, isn’t just another company that produces artistic frames. The company focuses on producing a whole line of artistic and personalized products while producing frames is just one small part of their business. The name is easy to remember and brandable while communicating that customers can expect nothing else than durable, personalized and artistic frames for their homes.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused framing terms like picture, gallery or art. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real framing business named “Make a Frame”.
Literally, this name conveys you’re buying a frame that you designed by yourself. At a deeper level, this is a great name since it’s easy to remember, brandable and literally explains what’s the business about – customizing your own frame. That just represents trust and loyalty between company and customers.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Friendly Framing, Formal Fashion Frames)
- Try using a word that wouldn’t be relevant when out of context (Framed Memory – Memory is the ability to remember moments, but when the moment (picture) is framed, then it’s always with us.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable framing business names could be:
- Vesuvio Framing
- Pinaclus Frame
- Zina Art & Frame
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business SquareArt Framing and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Squart Framing, SQRT Framing or Squartly Framing.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
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