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How to name your fast food business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your fast food business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our fast food business name generator above and then scroll below to find the first step in the naming process.

VegaFast
Burganic
Tortilicious
Pancake World
Sweet Munchies
SnackBar Express
Sugar Fix
Fred’s Tacos Corner
Fatty Fingers
Curry Out
Rapido
Hurry Curry
Cheesy Love
Wrap & Go
Origano Deli
Freddy’s Corner
Roadside Burger
Picante Corner
Quickey Snacks
Tacoland

Four steps to naming your fast food business

This four-step process will help you name your fast food business. In this example, I’m creating a name for a fast food business that conveys the organic, cheesy, and tasty type of fast food. Here’s each step I took in crafting these business names.

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Fat”, “Corner”, “Sweet” and “Burger”, you can see that while these words can be related to fast food, they also suggest that you can expect a sweet, fat and tasty sort of fast food from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

VegaFast
Burganic
Tortilicious
Pancake World
Sweet Munchies
SnackBar Express
Sugar Fix
Fred’s Tacos Corner
Fatty Fingers
Curry Out
Rapido
Hurry Curry
Cheesy Love
Wrap & Go
Origano Deli
Freddy’s Corner
Roadside Burger
Picante Corner
Quickey Snacks
Tacoland

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

Is the name simple and easy to remember?
Is the name easy to read and say aloud?
Is the name different from competitors?
Does the name convey a relevant meaning?
Does the name avoid overused words or cliches?

My Shortlist:

Burganic
Tortilicious
Fatty Fingers
Tacoland

Removed Ideas:

VegaFast
Pancake World
Sweet Munchies
SnackBar Express
Sugar Fix
Fred’s Tacos Corner
Curry Out
Rapido
Hurry Curry
Cheesy Love
Wrap & Go
Origano Deli
Freddy’s Corner
Roadside Burger
Picante Corner
Quickey Snacks

#3) Get some feedback

You’ll now have a list of 3-6 great fast food business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

What first comes to mind when you first hear the name?
How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Burganic

This name conveys organic and tasty hamburgers.

Tortilicious

This name conveys a delicious food that is made by following an authentic recipe.

Fatty Fingers

This name conveys a type of food that is delicious, fatty and perfect for social ocassions.

Tacoland

This name conveys a specialized type of food with a diverse menu.

#4) Check It’s available

At this point, it’s good to have at least three great fast food business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful fast food businesses and break down why and how they’ve chosen to name their business and why it works for them.

Burger King
It is a clean and great name that hints at or suggests royalty. The name explains the offerings clearly and also indicates that the products are of the finest quality.

McDonald’s
The McDonald brothers founded this fast-food mega-chain. The family name is used to develop a family-friendly and homely atmosphere in their establishments.

Tender Greens
The name establishes a connection with healthy and fresh food. Tender greens can be easily understood as it is a common phrase in our food market.

5 Tips for naming your fast food business

The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors’ business name words for them will help you in forming your own business names. When analyzing competitors think about:

What business or product values are they conveying in their business name? How does that work for them?
Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused honey terms like tasty, fast, or hungry. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.

Let’s take for example a real fast food business named “McDonalds”.

The McDonald brothers founded this fast-food mega-chain. The family name is used to develop a family-friendly and homely atmosphere in their establishments.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:

Use rhythmic pronunciation or alliteration (Fatty Fingers, Hurry Curry )
Try using a word that wouldn’t be relevant when out of context (Hurry Curry – Hurry, as a word, literally commmunicates to busy people and it also represents a fast-food type of curry.)
Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy, and easy to say and remember. For example, some brandable fast food business names could be:

Pakras Burgers
Ebilos Snacks
Paterre Pizza

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Picante Corner and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like Picorner, Picantorner, or PicantCorner.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Business Name Ideas

Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to.

Here are the top trending words used in Fast Food company names.