ShapeshiftA really ingenious and creative name for a cryptocurrency exchange platform. Shapeshift makes it very easy for potential users to go from one type of currency to another, hence the name. |
CoinbaseThis is currently the world’s most prominent platform for buying and selling a wide range of cryptocurrencies. |
EthereumThe name Ethereum is derived from aether – the material that fills the universe above the terrestrial sphere. Aether theories focus on the existence of this space-filling substance that’s a medium of paramount importance for the propagation of electromagnetic waves. Ethereum is an open-source computing platform that provides its own cryptocurrency (ether). Ether can be transferred easily from one account to another. |
CME GroupThe company that launched its bitcoins future contracts has a name derived from Chicago Mercantile Exchange. |
LitecoinOne of the alternatives to bitcoin is based on a network that’s considered to be much faster than the blockchain model. This is what the company name is derived from. |
Digital Currency GroupThere’s really no need to explain what this company name is all about. A brand doesn’t come any more straightforward than that. |
EligiusOne of the biggest bitcoin mining companies in the world, Eligius is named after the Latin word “elegere” that means to choose. It’s also inspired by St. Eligius – a saint who’s considered the patron of metal workers. |
Marketing Strategy & Useful
Advertising Terminology
A key to marketing in the crypto world is understanding the terminology that clients and prospects are already familiar with.
Many companies base their campaigns on this terminology. The same applies to a naming approach. Choosing industry-specific terms will attract a target audience that has the knowledge and the understanding to immediately begin participating in relevant transaction.
As far as naming goes, a few approaches can deliver good results in terms of setting up a memorable brand. The first and the most important rule is to avoid the clichés that already abound in the field. Anything “crypto” related will no longer result in a memorable brand name.
Some companies opt for a dictionary pick, a mythical word or something completely freed from meaning that can generate a brand and a name. A company that plans to launch its own cryptocurrency will definitely benefit from such an approach.
Some relevant advertising terminology includes reliable, mining, effortless exchange, decentralized currency, convenient, secure, solid, global, stable, money, digital money, secure digital money, encrypted, powerful computing.
Clientele & Interests
Crypto business clients are tech-savvy individuals and companies that are looking for alternatives to traditional centralized currencies, payment methods and bank transactions. Usually, these potential clients have a high level of understanding of technical concepts and they have a good idea about the nature of cryptocurrencies and their specifics.
These are people who have grown up in the “digital” world and who are open to alternatives for standard solutions. They are usually young and they’re seeking financial independence from institutions. They’re much less conservative than the clients who opt for traditional payment options.
Sometimes, the clients of crypto companies are looking for easy and effective ways to process large payment volumes without added complications and bureaucracy.
Industry Related Words