Complete Guide to Naming Your Burger Business
Thinking about starting a burger business? Our burger business naming guide will help you think about much more than just a name, we’ll look at your Brand Goals, Target Market, Demographic Interests, Analyze Competitors Names, Brainstorm Ideas and get burger business name inspiration.
Brand Goals & Target Market
What do you want the brand of our burger business to communicate?
Most burger businesses are associated with casual, laid-back dining, so you may want to consider using language that associates with that brand. For example, using the word ‘joint’ instead of ‘restaurant’, or casual themes such as Basement Burgers, Backyard Burgers, etc.
Similarly, the language used in your burger business name should appeal to your target audience or unique selling point. If you’re trying to stand out as a healthy option – you could incorporate related words such as green, fresh, or clean. Alternatively, a guilty pleasure-seeking crowd may be more drawn to indulgent names such as Big Bad Burgers or Silly Stacks.
As is evident with both the examples above, alliteration is also a common tactic with burger businesses, as it implies a playful, less-serious brand image.
It is a good idea to try and get inside the minds of your target audience and consider their interests. For example, if your burger business is in the shadows of a stadium, names associated with sport may help it become a fan favourite destination. For example, Touchdown Burgers, Ballin’ Buns, etc.
Similarly, if you’re a downtown burger business who is targeting the on-the-go, take-away crowd, your business name could reflect this by using words such as ‘pit stop’ or ‘stall’, which your time-poor customers will associate with a quick bite to eat.
Competitor Name Analysis
A fast growing burger chain in Australia who market themselves as ‘healthy burgers’, have cleverly chosen the name Grill’d; as grilled is generally considered as the healthier alternative to fried.
One of New York City’s most popular burger joints, The Counter has chosen a name to representing counter-acting convention, to promote their unique selling point of ‘make your own’ style burgers. Their motto: “Ditch Convention. Be Counter”.
5 Napkin Burger
Named after their eponymous menu item, 5 Napkin Burger associates itself with a big, messy meal you’ll need five napkins to get through. Their target audience is clearly people looking for a hearty, not necessarily healthy burger!
Bill’s Bar & Burgers
Like many burger businesses, this critically acclaimed New Yorker is accentuating the casual ‘family’ vibe of their burger business by including the owners name in the their business. This is a common approach for restaurants promoting a laid-back dining experience.
This Californian institution is clearly promoting itself as a fast-food restaurant by making it blatantly obvious in the business name
Lord of the Fries
Not only a clever, memorable pun associated with the famous William Golding novel, Lord of the Fries also promotes the businesses unique selling point of many different styles of french fry.
Burger Business Name Inspiration
Taking in to account the advice provided above, here are some further examples/inspiration for burger business name ideas
- Bay Burgers – for a burger business that is located in a bay area, or perhaps specializes in fish or other seafood burgers
- Burger & Barrel – suggesting a burger business that focuses on burgers and wine (which traditionally comes in barrels)
- Jolly John’s Burgers – for a small family-owned business whose owner/chef’s big personality is their unique selling point
- Two Hands Full – proposing a restaurant that sells big burgers that you need to wrap both hands around when taking a bite
- The Grilling Grocer – for a strictly vegetarian burger shop
What NOT to Name Your Burger Business
As with most business names, it is always advised to avoid long-winded or hard to spell business names, as these are not only hard to remember, but can make it difficult to search for online… a crucial marketing avenue for any modern business.
For example, ‘The Beef & Pickle’ is a lot more memorable, and easy to search than ‘The Grilled Beef and Gherkin House’. Mainly because Gherkin is hard to spell, and the long-winded name does not roll of the tongue. In this same vein, it is generally not recommended to use alternate spelling of words in your business name, such as ‘Burgerz’, as this may confuse online searches.
Of course, it is also recommended to avoid names with offensive or negative connotations, such as ‘Fat Chick Burgers’ or ‘Black Betty’s Buns’.