Appliance Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your appliance business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your appliance business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our appliance business name generator above and then scroll below to find the first step in the naming process.
- Zoom Appliance
- Ridge Appliance
- Machine Depot
- Efficappliance
- Choice Appliances
- Direct Appliance Co.
- Technopliance
- Machinators
- Care & Repair
- Machines and Things
- Able Appliance
- Absolute Appliance
- Electripliance
- Surge Appliances
- Machinappliance
- Aparato Electrico
- Appliance Connection
- Max Appliance
- Appliance Convenience
- Portappliance
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#1) Brainstorm your name ideas
Brainstorming on the words you want to use to represent your business is very important because this is the first impression your business makes on your potential customers. I used words like able, max and absolute to illustrate durability and functionality. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great appliance business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This sounds like the best available appliances.
This sounds like appliances that are reliable.
This sounds like consumer product choice.
This sounds like appliances at maximum performance.
#4) Check if it’s available
At this point, it’s good to have at least three great appliance business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful appliance businesses and break down why and how they’ve chosen to name their business and why it works for them.
Whirlpool Corporation uses and name that signifies constant evolution and development. This name signifies that their products are constantly improved upon.
Amana is a memorable business name that uses brandable words. The name’s easy to remember and quite catchy.
Frigidaire is the company the producers mainly household equipment the name signifies a rigid standard. The name is also catchy and memorable.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused words for example fix, repair or gadget. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real appliance business named “Amana”.
Literally, this is a real business, but it uses a single brandable name to improve the chances of customers remembering the name.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Able Appliance, Absolute Appliance)
- Try using a word that wouldn’t be relevant when out of context (Surge Appliances: Surge could mean to move very quickly, but in this context, it represents movement to a high-level of functionality for the appliances)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable appliance business names could be:
- Nuvane Appliances
- Movao Appliances
- Atmos Appliances
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, shortening Absolute Appliances to AbApp.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Don’t forget to use our Appliance Company Name Generator
Other Business Name Guides
Related: Retail/Shop Business Names
Related: How to Find out if a Business Name is Taken/Available
Related: How to Copyright a Business Name
Related: How to Start an Online Business
Related: How To Name A Business
Related: How to Get a Business Name
Words Appliance often describes
(“appliance ______”)
You can use these words to create appliance business names like ‘Appliance Guys’ and ‘The Appliance Independents’.
How Appliance is often described
(“______ appliance”)
Example appliance company names using these related descriptive words ‘Electrical Appliance Services’ and ‘Modern Appliance’.
Appliance Adjectives
You can use an adjective in your business name to create a business name like ‘External Appliances Ltd.‘ or ‘The Domestic Appliance Co.‘.
Appliance Verbs
You can use a verb in your appliance company name to create business names like ‘Appliance Installers‘ or ‘Appliance Operators Ltd.‘.
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new appliance company names.
Appliance in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: noun (instrumentum, machina, machinamentum).
French: noun (appareil, l’instrument, las application).
Italian: noun (il apparecchio, i strumento, applicazione).
Spanish: noun (el aparato, el dispositivo, la aplicación, el artefacto, el instrumento).
Kitchenifica, ProfMax Appliances, Star Appliances