Naming your Farm & Agriculture Business; competitor name analysis.
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SunkistA smart play on sound and misspelling. The name is memorable and is meant to hint that their produce is better than normal, as the sun ‘kissed’ it. |
Foster FarmsUsing the word ‘foster’, a word usually associated with children that have no parents and need a caring environment to succeed in life, imprints these ideas onto their products. |
Pacific Coast ProducersThis company name, stakes the company’s identity on growing region they inhabit. A valuable asset, if this area is known for growing high-quality produce |
DoleOne of the largest businesses in this industry. Dole is easy to spell, write and say – hallmarks of good names |
Ocean Spray Cranberries Inc.Indicating that they are based near the coast. ‘Ocean spray’ also hints at natural, fresh food while Cranberries tells consumers their growing niche. |
Sun-MaidUsing the word ‘sun’ hints at the industry they reside in, while ‘maid’ indicates their hardworking company culture. |
CeresA simple, unique and easy to remember name. |
Gotham GreensBy using a well-known euphemism in the name, it tells consumers where the corporation is based while also being more memorable than if say just ‘New York City Greens’ was used |
The Wonderful CompanySimple in its message and simple in its name. The Wonderful Company succeeds at using simplicity to invoke ‘good feelings’ with customers. |
King RanchKing is indicative of power and success, stamping these ideals on the enterprise. |
Growers Express‘Express’ shows consumers that they are fast at what they do, while ‘Growers” tells users what they are fast at doing. |
Grove Farm CompanySimple in its message and simple in its name. The Wonderful Company succeeds at using simplicity to invoke ‘good feelings’ with customers. |
Marketing Strategy & Useful
Advertising Terminology
As the world moves toward healthier living, agriculture companies need to start catering to the growing demand for healthy foods. Certain terminology works well in establishing a positive brand image, even if the food they are peddling is still unhealthy. Foods that are grown locally and foods that are low in sugars do very well with consumers.
High yields, high return on investment, grain-free, grass fed, free range, cage-free, natural, organic, nutritious, healthy, unprocessed, whole, local, sugar-free, low in saturated fats, Non-GMO
Clientele & Interests
The whole world eats food. The food we eat, however, is entirely dependent on the countries we live in and the companies that control the market. What this means is that depending on the country or region you reside in, you will eat different food. The result is different requirements based on the perceived ‘normal diet’ of a particular country. While these diets differ, the underlying demand for fresh, nutritious, tasty food is universal.
Nutrition, healthy food, tasty food, organic food, vegetarians, vegans, omnivores, brain food, food to build muscles, food for peak performance in both intellectual and physical pursuits
Industry Related Words