Wine Business Name Generator & Ideas

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Naming your Wine Business; competitor name analysis.

Great Wall

One of the most prominent wine companies in the world as fine as production volume goes carries a name indicative of its origin. Great Wall is a Chinese wine company and it is named after the Great Wall of China.

Beringer

The California winery is the oldest continuously operating one in California. The winery carries the name of the founding family.

Hardys

William Hardy founded the company back in 1857. The Australian wine brand is currently ranked among the biggest in the world and is run by a fifth generation member of the family – Sir James Hardy.

Yellow Tail

Started in Australia by Italian immigrants, Yellow Tail is a brand that puts emphasis on fun and approachability. The kangaroo that’s the brand’s symbol further reinforces these sentiments.

Concha y Toro

One of the biggest Latin American wine producers has a name that literally means Shell and Bull. The name is indicative of the heritage of the founding family. The wine company was set up by Don Melchor de Santiago Concha y Toro. He was the marquis of Casa Concha. Thus, while many don’t have an idea about it, the name of the company is simply derived from the family name of its founder.

Barefoot Wine

The story has it that the founder of the company, Davis Bynum, originally had to crush the grapes barefoot in his garage to make wine. His first wine was Barefoot Bynum Burgundy and the popularity of the brand grew from there.

Branding Strategy & Naming Terminology

Wineries have to make their products appealing while simultaneously educating the segment of their audience that doesn’t understand what makes a fine wine.

Marketing is all about an experience that the wine maker sells. The notes of the wine, the taste, the foods that it can be paired with and the occasions it’s suitable for can all be used to make the campaign outstanding.

Good marketing can also give potential clients a glimpse into the wine making process. Visual and video-based campaigns make brands more approachable, even when people don’t have the palate of a sommelier.

As far as naming goes, small wineries and brand new wine makers have a lot of freedom. It’s good to stay away from the clichés. Anything reminiscent of France and Napa Valley has been overused. The focus has to be on the history of the winery, the values that guide its operations and the unique characteristics of the wine.

Elegant, balanced, delicate and subtle, full-bodied, bold aroma, rich, well-rounded, structured wine, finest blend, sun-kissed grapes, crisp, fruity, herbaceous, flavorful

Demographic & Interests

Wine companies work with both connoisseurs and people who enjoy the occasional glass of wine.

The first group is looking for quality. These people understand the differences between grape varieties, they can taste wine notes and they have a well-established preference. Wine connoisseurs aren’t looking for the cheapest options. They stick to their preference and they can become really loyal.

People who enjoy a glass of wine every now and then don’t have a discerning taste. Often, they will be looking for a bargain and their knowledge will be limited. Such people will often switch from brand to brand because they’d like to try something new. A good price to quality ratio is leading one such clients have to make a decision.

Related Business Name Words

wine

red wine

white wine

rosé

winery

vineyard

tannins

champagne

aging

aged

balanced

blend

cabernet

merlot

sauvignon

sauvignon blanc

Bordeaux

body

cork

dry wine

fruity

full-bodied

mature

oak

oak barrel

sommelier

vinology

vinis vinifera

grapes

Napa Valley

light

delicate

barrel fermented

bodega

chardonnay

decant

breathe

pinot noire

pinotage

pinot gris

pinot blanc

organic

Malbec

madeira

herbaceous

hybrid wine

gran reserva

fermentation

enology

yeast

yield

vintage wine

varietal

Tokay

table wine

syrah

shiraz

Sangiovese

Riesling

rioja

reserve

alcohol

blending

bottle

bouquet