Easton Eventsa prominent wedding planning agency from the US, Easton Events is named after its founder Lynn Easton. |
Sugokuii Eventsthe wedding company got one of its events reviewed in a Japanese magazine. The writer used the word “sugokuii,” meaning super cool. Sugokuii Events founders liked the term so much that it was chosen to represent the brand. |
Rafanelli Eventsthis wedding company is named after its founder Bryan Rafanelli. Rafanelli is well-known for planning Chelsea Clinton’s wedding, as well as working with Michelle Obama on various events. |
Chic Weddingsone of the most popular wedding companies in London, Chic Weddings has a name that says it all. |
Thailand Weddingsanother name that is pretty much self-explanatory. The company was set up in Thailand in 1994 and ever since, it’s been giving its customers an opportunity to experience a traditional Thai wedding rituals. |
Celebration in the Cayman Islandsthe premise here is similar as the one before. The company specializes in destination weddings and this has been its forte ever since 1993. |
The French Connection Eventsthis is a playful name that is inspired by one of the most typical things out there – company founder Tracy French. |
The Bijou Bridea company that adopts a bespoke approach to wedding planning and that makes every detail is individually tailored to the needs and the preferences of the bride. |
Marketing Strategy & Useful
Advertising Terminology
A good marketing strategy should always focus on the unique, original, bespoke and celebrity events a wedding company has organized. Brides are very visual when they’re choosing professionals for their special day. Thus, wedding companies should have something to show to potential clients.
Marketing starts with the selection of the right company name. A very experienced and popular wedding planner can turn their own name into a brand. Alternatively, the name can be something romantic, warm and symbolical.
Wedding Memories is a good example of a name because it tells potential clients that they’ll be creating beautiful memories by choosing the respective agency. Souls Unite Wedding Planning is another similar example that comes with emotional connotations.
Some of the suitable advertising terminology includes charming, bespoke, elegant, comprehensive wedding planning, celebrity wedding, sophisticated ceremony, special event, magnificent, dream come true, celebration of love, your day, bliss, ultimate, exquisite, detail-oriented.
Clientele & Interests
Wedding companies work primarily with brides. While couples do make joint decisions about their wedding ceremonies, it’s generally accepted that the bride plays a much more active role in the process.
Clients are looking for perfection and usually – a bespoke approach to their wedding day. Every bride has a pretty much inflexible idea about what she wants the ceremony and the reception to be. Wedding companies help to organize everything and ensure impeccable flow during the special day.
The aim of wedding companies is to offer a one-stop solution, save time and deal with aspects of the wedding that a client may not have the time to. They have to be quite flexible because brides can be notoriously difficult and obstinate customers.
Industry Related Words