Investment Business Name Generator

Generate names for your investment business below.

Create a Professional looking website Today!

GoDaddy’s Website Builder lets you easily create & customizeyour own site with drag-&-drop tools.

Learn More Start for FreeNo Credit Card Required
Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your investment business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to come up with a creative name for your investment business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our investment business name generator above and then scroll below to find the first step in the naming process.

  1. Bridge Trust Investment
  2. Family Fund Investment
  3. Capital Gain Management Co.
  4. Analytica
  5. Value Added
  6. Apex Capital Management
  7. Prime Investment Partners
  8. Royal Assets
  9. Stable Growth
  10. Expo Management Inc.
  1. Joint Venture Investment
  2. Enhanced Trust Venture
  3. Levitas Banking
  4. Infinite Savings
  5. Prosperity Investments
  6. Platinum Fund
  7. One Direction Consultancy
  8. GoldBrick Investment
  9. Rural Fund Investment
  10. People Capital Funds

Create a unique business name with our Business Name Generator!

Four steps to naming your investment business

This four-step process will help you name your investment business. In this example, I’m creating a name for an investment business that conveys the safe, trustful and reliable service of the business. Here’s each step I took in crafting these business names.

Investment Business Name Ideas Infographic

Click to View Infographic

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Trust”, “Fund”, “Gain” and “Stable”, you can see that while these words can be related to investments, they also suggest that you can expect a trustworthy, safe and reliable service from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Bridge Trust Investment

Family Fund Investment

Capital Gain Management Co.

Analytica

Value Added

Apex Capital Management

Prime Investment Partners

Royal Assets

Stable Growth

Expo Management Inc.

Joint Venture Investment

Enhanced Trust Venture

Levitas Banking

Infinite Savings

Prosperity Investments

Platinum Fund

One Direction Consultancy

GoldBrick Investment

Rural Fund Investment

People Capital Funds

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Analytica

Royal Assets

Platinum Fund

GoldBrick Investment

 

Removed Ideas:

Bridge Trust Investment

Family Fund Investment

Capital Gain Management Co.

Value Added

Apex Capital Management

Prime Investment Partners

Stable Growth

Expo Management Inc.

Joint Venture Investment

Enhanced Trust Venture

Levitas Banking

Infinite Savings

Prosperity Investments

One Direction Consultancy

Rural Fund Investment

People Capital Funds

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great investment business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Analytica

This name conveys a service that focuses on analysing data and providing reliable statistics.

Platinum Fund

This name conveys a reliable service that is executed by experts in the field.

Royal Assets

This name conveys a reliable, professional and trustworthy service.

GoldBrick Investment

This name conveys a service that is focused on growth and positive results.

#4) Check It’s available

At this point, it’s good to have at least three great investment business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful investment businesses and break down why and how they’ve chosen to name their business and why it works for them.

FidelityInvestments Logo

Fidelity Investments as the name communicates a positive connotation in the financial field because of the term ‘fidelity’. It builds trust and authority, hence the name Fidelity Investments sends the right message to potential customers.

ETrade Logo

E-Trade, as the name suggests, this company offers products and services to the individuals who are interested in investing online. Thus, the name tells potential clients exactly what the company does and how it handles the process. It’s such a sound and brandable name in this context.

FutureAdvisor Logo

Future Advisors, as the name, suggests that when planning an investment, a person is thinking about the future. This is why the name of Future Advisors makes a lot of sense and it has a positive appeal among the target audience.

Premium names to kickstart your business

Created by branding experts and professional designers.

5 Tips for naming your investment business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused investment terms like stock, capital or trust. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real investment business named “Goldman Sachs”.

The multinational financial services company was set up in 1869 by Marcus Goldman and Samuel Sachs. Ever since it has been carrying the names of the two founders. In the investment world, the combination of personal names can work like a charm since it communicates extra credibility and trust to the clients.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Family Fund Investments)
  • Try using a word that wouldn’t be relevant when out of context (One Direction Consultancy – One direction means the way without returning, which, in investment context, means growth and it is extremely positive.)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable investment business names could be:

  • Ritos Funds
  • Cerunus Investment
  • Dulitas Capital

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business GoldBrick Investment and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like GoldenBrick Investment, Golbrick Investment or GoldenBricken Investment.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Our Business Name Guides

Related: Wealth Advisor Business Names

Related: Financial Planning Business Names

Share your business name ideas
avatar
  Subscribe  
Notify of