Watch Business Name Generator & Ideas

Watch Business Name Generator & Ideas

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Casio

probably one of the most recognizable brands in the world, Casio is named after its founder – Tadao Kashio.

Rolex

when it was set up in 1905, the company was called Wilsdorf and Davis after its founders. According to one of the theories, one of the founders came up with Rolex by combining different letters in different orders. The word Rolex sounded good and it stuck.

Longines

in 1866, the Swiss company bought two plots called Les Longines. This was the inspiration for renaming the company and setting up the brand that we all know today.

Omega

originally, the company was called Le Generale Watch. Eventually, Omega was chosen after the letter of the Greek alphabet (which also is the symbol of perfection).

Zenith

company founder George Favre-Jacot wanted an original and simple name for his company like Rolex. One day, he went out, looked at the sky and thought of the word “zenith.” The term refers to the highest points that heavenly bodies reach in the sky.

Seiko

the Japanese word “Seiko” translates to exquisite.

Tag Heuer

the word “tag” is German and it means day. The second component of the brand comes from the company founder – Edouard Heuer.

Hublot

the word “hublot” is French and it means porthole.

Oris

founded in 1904 in the Swiss town of Holstein, the company carries the name of a nearby brook that could be seen from the factory.

Marketing Strategy & Useful
Advertising Terminology

Watch and jewelry brands have one thing in common – they sell a lifestyle, a piece of luxury that most people will be drawn to.

A good marketing strategy for distributors and retailers will typically have to be based on the brands. Watch makers need to put emphasis on accuracy, precision and the unique characteristics of their timepieces. Usually, the movement is one of the most important components. A high quality movement speaks for itself as far as watch connoisseurs are concerned.

Naming strategies should put emphasis on exquisite products and their best characteristics. As you can see from the examples above, the names of watch companies are short and memorable. They either have a hidden meaning or a completely random word is chosen for the purpose of being populated with meaning later on.

A few useful advertising terms include precise, accurate, limited edition, one of a kind, Swiss mechanism, Swiss made, handmade, fine, multiple jewels, quartz mechanism, traditional, modern, stainless steel, titanium, COSC-certified mechanism, perpetual, comfortable, heritage.

Clientele & Interests

Watch companies serve both lower and higher market segments. Most people associate such brands with luxury, precision and sophistication. Choosing a high quality watch brand is all about prestige and demonstrating certain class.

The clientele of watch makers, especially Swiss companies, is usually trendy and hip. These people earn a higher level of income and they associate certain brands to a certain status level. They know the characteristics of a fine watch and they’re willing to spend more on getting it.

Alternatively, watch buyers want convenience. They’re looking for a durable, waterproof and lightweight product that’s reasonably priced and that will remain in a good condition for a longer period of time. These people aren’t as willing to spend a large amount and they may switch from brand to brand instead of being loyal to one watch maker.

Industry Related Words

Watch

timepiece

dial

pocket watch

original

mechanism

movement

Swiss movement

Japanese movement

quartz

complications

strap

bracelet

hands

calendar

digital

kinetic

hand wound

solar

scratch-proof

ATM

waterproof

perpetual

chronometer

stop watch

analog

band

automatic

limited edition

bezel

rotating bezel

caliber

case

casing

altimeter

barometer

crown

crystal

sapphire crystal

luminescent

gasket

plating

gold plating

silver plating

diamonds

guilloche

horology

jewels

spring

mechanical movement

power reserve indicator

rattrapante

shock absorption

shock resistance

skeleton watch

sub-dial

tachometer

tourbillon

14K

18K

certified

COSC

clasp

automatic rotor

power reserve

lug

ebauche

watchmaker