Watch Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your watch business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your watch business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our watch business name generator above and then scroll below to find the first step in the naming process.
- Tick Tock Timepieces
- Time For a Change
- Wind Back Time
- Changing Faces
- Improve Your Wrist
- The Hands of Time
- Tickety Boo Watches
- Delightful Dials and Bezels
- Magic Watches
- Precious Precision
- Future Watches
- Vintage Timepieces
- Watches That Tick
- Wrist Watching
- Precious Minutes
- Timeless Tastes
- Wrist Furniture
- Time on Your Side
- Choose Your Time
- World of Watches
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Four steps to naming your watch business
This four-step process will help you name your watch business. In this example, I’m creating a name for a watch business that conveys the luxury and fun of these products, as well as the practical nature to them. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Wrist”, “Dial”, “Timeless” and “Tick Tock”, you can see that while these words can be related to watches, they also suggest the ways that a new watch could enhance the buyer’s life by choosing from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great watch business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name gives the impression of a fun business that doesn’t take itself too seriously.
This name conveys the idea of moving with the time. The hands of time don’t stand still and neither does the world of watch fashion.
This name gives the idea of a vintage watch company that is proud to stick to classic values.
This name suggests that changing your watch could lead to a new you very easily.
#4) Check It’s available
At this point, it’s good to have at least three great watch business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful watch businesses and break down why and how they’ve chosen to name their business and why it works for them.
Rolex was set up in 1905, the company was called Wilsdorf and Davis after its founders. According to one of the theories, one of the founders came up with Rolex by combining different letters in different orders. The word Rolex sounded good and it stuck
Zenith company founder George Favre-Jacot wanted an original and simple name for his company like Rolex. One day, he went out, looked at the sky and thought of the word “zenith.” The term refers to the highest points that heavenly bodies reach in the sky.
Tag Heuer the word “tag” is German and it means day. The second component of the brand comes from the company founder – Edouard Heuer.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused watch terms like watches or wristwatches. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real watch business named “The Hour Glass”.
This name doesn’t even mention watches, but it is about a quaint way of measuring time that conjures up images immediately. It lets the reader imagine the pleasure of watching the minutes pass by.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Watch World, Timeless Treasures)
- Try using a word that wouldn’t be relevant when out of context (Bezels – this is a part of a watch that can be used to give a more technical sounding business name)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable watch business names could be:
- Watchazoo
- TooCoolToTick
- DigiWrists
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Vintage Watches and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like VintaWatches, Vintatches or WatchVintage.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
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Don’t forget to use our Watch Company Name Generator
Words Watch often describes
(“Watch ______”)
You can use these words to create a play on words like ‘The Watch House’ and ‘Watch Dogs’.
Watch in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: Sonuit
French: Montre-bracelet
Italian: Irologio da polso
Spanish: Reloj de pulsera
Our Business Name Guides
Related: Jewelry Business Names
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Related: How to find out if a business name is taken
Related: How to Trademark a Business Name
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Related: How to Start a Fashion Blog
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Light Precision, Laser Sharp, Time Warp