founded in 1991, the studio was originally called Silicon & Synapse. Two years later, it became Chaos Studios. According to the founders, Silicon & Synapse was confusing and a name change was required. Going through the dictionary, they came across Blizzard. Because the word is generic enough, it was easy to add brand meaning to it.
there’s a presumption that the word “Nintendo” means “leave luck to heaven.” Interestingly enough, there are no historical records to prove so. The history of Nintendo and the meaning of the Japanese kanji characters, however, probably paint a different story than the one popular in the Western world.
the name of the French company means Union des Bretons.
the etymology of this brand name is similar. Sega is derived from a combination between the words Service Games.
another name derived from a shortened version of a phrase, in this case – Hassenfield Brothers.
the term was coined by taking the name of the CEO’s favorite bulldog – Zinga.
the name of the company was derived by taking the names of the three founders – Kagemasa Kozuki, Yoshinobu Nakama and Tatsuo Miyasako.
originally founded by indie game developers, Riot Games had to have an alternative, underground feel to its name.
Marketing Strategy & Useful
Video game companies should focus on innovation and the specific experience that the company brings to the table. Hi-tech crowds are quite informed and knowledgeable – a characteristic that allows for the creation of niche marketing campaigns but that also makes things a bit more challenging.
Naming and branding concerns should also focus on the specific needs, preferences and desires of the specific clientele.
Being clever when trying to come up with a gaming company name is the ultimate goal for many but it doesn’t always work. It’s a much better idea to stick to phrases that are descriptive or blank in nature. These phrases can later on be filled with meaning as the brand grows in popularity. Here are some names of indie game developers that work because of the reasons mentioned above – The Behemoth, Basilisk Games, Cloud Imperium Games, Digital Happiness, Frontier Developments and Games Distillery are some simple but effective names.
A few marketing and advertising terms include imagination, fantasy, a new world, cool, virtual, digital, inspire, inspiration, pulse, beyond, ultimate experience, interactive and irresistible.
Clientele & Interests
The clientele of these companies consists of the so-called “gamers.” What’s interesting about this target group is that it’s very committed to the favorite hobby. Some gamers have even started playing video games professionally. Brand loyalty is an incredibly strong characteristic.
In the past, the standard clientele consisted predominantly of teens and young adults. RPGers could be older, they were typically male.
While this holds true today, the clientele profile has become more diversified. The gaming industry has started appealing more to women, younger kids (with an array of educational gaming opportunities) and even families. Product launches are tailored to address the specific needs of these different audiences, creating some diversity in the industry.
Words Video Game often describes
You can use these words to create Video Game business names like ‘Clip Studios’ and ‘Memory Chip Games’.
How Video Games are often described
(“______ Video Games”)
Example Video Game company names using these related descriptive words ‘Arts Interactive Game Studio’ and ‘Original Affinity Entertainment’.
Video Game Adjectives
You can use an adjective in your business name to create a business name like ‘LiveRetro Games‘ or ‘Raw Relics Game Company‘.
Video Game Verbs
You can use a verb in your Video Game business name to create business names like ‘Team PlayMax Games‘ or ‘Capture Digital Games Company‘.
We’ve taken words from above and from our generator results and combined the words to create new Video Game company names.
Video Game in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: Video ludum
French: Jeu vidéo
Italian: Video gioco