Video Game Business Name Generator
Generate names for your video game business below.
How to name your video game business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your video game business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our video game business name generator above and then scroll below to find the first step in the naming process.
- OneUp Gaming
- MiniBoss Gaming
- Chiptune Gaming
- Aimbot Gaming
- Game Armadillo
- Flicker Gaming
- Game Rumble
- Faceplant Gaming
- Going Gold Gaming
- BetaBuff Gaming
- Chipping Cheese Gaming
- Raging Rogue Gaming
- Egg Gaming
- Glitch And Grind
- AggroTank Gaming
- Arcade Alpha Gaming
- CritClass Gaming
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Crit”, “Ludo”, “Tank” and “Flicker”. Many of these are terms that only gamers are going to be familiar with, but they also may draw the attention of those new to gaming. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great video game business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name reaches back into video game past to draw the eye of retro gamers.
This name conveys a gaming company that is okay with taking it slow and steady.
This is largely a more interesting way to imply that those working at the business are video game professionals.
This name is one that will lend itself to a great logo, and it uses gaming slang that many will be familiar with.
#4) Check It’s available
At this point, it’s good to have at least three great video game business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful vintage businesses and break down why and how they’ve chosen to name their business and why it works for them.
Blizzard was founded in 1991 and the studio was originally called Silicon & Synapse. Two years later, it became Chaos Studios. According to the founders, Silicon & Synapse was confusing and a name change was required. Going through the dictionary, they came across Blizzard. Because the word is generic enough, it was easy to add brand meaning to it.
Nintendo there’s a presumption that the word “Nintendo” means “leave luck to heaven.” Interestingly enough, there are no historical records to prove so. The history of Nintendo and the meaning of the Japanese kanji characters, however, probably paint a different story than the one popular in the Western world.
Riot Games originally founded by indie game developers, Riot Games had to have an alternative, underground feel to its name.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused honey terms like games, NPC or other extremely well known video game terms. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real video game business named “Rockstar Games”.
This is a name that is going to make customers feel great. When you’re shopping with them or playing their games, you’re a rockstar. Naturally, customers who are made to feel important are going to keep returning for more.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Going Gold Gaming, Faceplant Gaming
- Try using a word that wouldn’t be relevant when out of context (LudoPros – Ludo refers to ludology, which is simply something that pertains to gaming)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable video game business names could be:
- Medava Gaming
- Zerus Gaming
- Xerata Gaming
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Gateway Gaming and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like GatewayyGaming, GateGame or GattewayGaming.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.