Video Game Company Name Generator & Ideas

Video Game Company Name Generator & Ideas

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Blizzard

founded in 1991, the studio was originally called Silicon & Synapse. Two years later, it became Chaos Studios. According to the founders, Silicon & Synapse was confusing and a name change was required. Going through the dictionary, they came across Blizzard. Because the word is generic enough, it was easy to add brand meaning to it.

Nintendo

there’s a presumption that the word “Nintendo” means “leave luck to heaven.” Interestingly enough, there are no historical records to prove so. The history of Nintendo and the meaning of the Japanese kanji characters, however, probably paint a different story than the one popular in the Western world.

Ubisoft

the name of the French company means Union des Bretons.

Sega

the etymology of this brand name is similar. Sega is derived from a combination between the words Service Games.

Hasbro

another name derived from a shortened version of a phrase, in this case – Hassenfield Brothers.

Zynga

the term was coined by taking the name of the CEO’s favorite bulldog – Zinga.

Konami

the name of the company was derived by taking the names of the three founders – Kagemasa Kozuki, Yoshinobu Nakama and Tatsuo Miyasako.

Riot Games

originally founded by indie game developers, Riot Games had to have an alternative, underground feel to its name.

Marketing Strategy & Useful
Advertising Terminology

Video game companies should focus on innovation and the specific experience that the company brings to the table. Hi-tech crowds are quite informed and knowledgeable – a characteristic that allows for the creation of niche marketing campaigns but that also makes things a bit more challenging.

Naming and branding concerns should also focus on the specific needs, preferences and desires of the specific clientele.

Being clever when trying to come up with a gaming company name is the ultimate goal for many but it doesn’t always work. It’s a much better idea to stick to phrases that are descriptive or blank in nature. These phrases can later on be filled with meaning as the brand grows in popularity. Here are some names of indie game developers that work because of the reasons mentioned above – The Behemoth, Basilisk Games, Cloud Imperium Games, Digital Happiness, Frontier Developments and Games Distillery are some simple but effective names.

A few marketing and advertising terms include imagination, fantasy, a new world, cool, virtual, digital, inspire, inspiration, pulse, beyond, ultimate experience, interactive and irresistible.

Clientele & Interests

The clientele of these companies consists of the so-called “gamers.” What’s interesting about this target group is that it’s very committed to the favorite hobby. Some gamers have even started playing video games professionally. Brand loyalty is an incredibly strong characteristic.

In the past, the standard clientele consisted predominantly of teens and young adults. RPGers could be older, they were typically male.

While this holds true today, the clientele profile has become more diversified. The gaming industry has started appealing more to women, younger kids (with an array of educational gaming opportunities) and even families. Product launches are tailored to address the specific needs of these different audiences, creating some diversity in the industry.

Industry Related Words

Action

adventure

game

video game

computer game

life

level

sim

simulation

fatality

fighting game

fighting mode

first person

first person shooter

tactical

role playing

tactical role playing

arcade

PC game

gameplay

online

online game

multiplayer

anime

artificial intelligence

beta

beta version

cheat

cheat code

console

demo

stealth

third-person

ammo

unlimited ammo

fighter

gamer

gamergate

hack

indie

interactive

screen

loading screen

meme

metagame

MMO

MMORPG

NPC

scroll

scrolling

shooter

3D

advanced

augmented reality

virtual reality

timed

travel

narrative

non-linear

social-oriented

classic

animation

graphics

quest

remote

hero

sequence

series

environment

player

warp

unlockable

intro

outro

asynchronous

bonus

bonus stage

bonus levelAction

adventure

game

video game

computer game

life

level

sim

simulation

fatality

fighting game

fighting mode

first person

first person shooter

tactical

role playing

tactical role playing

arcade

PC game

gameplay

online

online game

multiplayer

anime

artificial intelligence

beta

beta version

cheat

cheat code

console

demo

stealth

third-person

ammo

unlimited ammo

fighter

gamer

gamergate

hack

indie

interactive

screen

loading screen

meme

metagame

MMO

MMORPG

NPC

scroll

scrolling

shooter

3D

advanced

augmented reality

virtual reality

timed

travel

narrative

non-linear

social-oriented

classic

animation

graphics

quest

remote

hero

sequence

series

environment

player

warp

unlockable

intro

outro

asynchronous

bonus

bonus stage

bonus level