Sunglasses Business Name Generator
Generate names for your sunglasses business below.
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your sunglasses business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your sunglasses business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our sunglasses business name generator above and then scroll below to find the first step in the naming process.
- Bosk
- RoadTrip
- PatrolEyz
- ScoutWire
- Rage
- Swank
- Summer Hurricane
- August
- Scope
- FlEyes
- Looking Rakish
- Hazard
- Specul8
- Radikle
- Gypsy
- Pith
- Crux
- Sultree
- Toryd
- Solaire
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Summer”, “Fashion”, “Cool” and “Outdoors”. You can see that while these words can be related to sunglasses, they also suggest that you can expect a trendy, protective, and unique type of sunglasses from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great sunglasses business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid asking for feedback from family and friends. They are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- Does this sound like a Brand you would wear?
With your customer feedback, you can now ask yourself, is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name sounds cool. Most people didn’t know that bosk means small, wooded area.
This name conveys adventure. What’s better than a summer road trip?
This name conveys a confident super model.
This name conveys heat and passion.
#4) Check if it’s available
At this point, it’s good to have at least three great sunglasses business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if your name is available within your country/state. Also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful sunglasses businesses and break down why and how they’ve chosen to name their business and why it works for them.
Ray-Ban achieves a cool vibe. The name represents the benefits of sunglasses by referencing the sun (ray) and protection (ban). Together, the two words have successfully achieved a catchy brandable name.
Luxottica achieves a premium quality sounding name by combining “luxury” and “ottica”. The Italian word “ottica” is defined as optics, referring to the study of light and vision. This business can be seen as offering a high-scale, expensive sunglasses.
KREWE is a sunglasses brand that chose their name based on their location. In New Orleans, krewe refers to private clubs that host Mardi Gras parties. As such, you will associate KREWE with its festive connotations.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future. Knowing what names to avoid and understanding why and how your competitors business name works for them will help you in forming your own business name. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused sunglasses terms like shade, shadow, or sun. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real sunglasses business named “Oakley”.
The name Oakley comes from the founder’s dog, “Oakley Anne.” The name conjures obvious thoughts of an oak tree. Oak trees are synonymous with strength, wisdom, and stability, a great image to base a company on.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Blade Shades, Super Sun Specs)
- Try using a word that wouldn’t be relevant when out of context (OutdoorZee)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but when read are pronounced correctly. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable sunglasses business names could be:
- Juvone Sunglasses
- Klosit Sunglasses
- Burilo Sunglasses
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Sunglasses Hut, then finds out its already taken. Because he’s already decided this is what he’ll name his business, he tries to opt for similar sounding names like Sun Hut, Glasses Hut, or Hut of Sun.
You can see how these ideas are a step backward as they are awkward and not memorable. In these situations, we suggest starting from scratch and trying the tips mentioned previously.
Create a unique business name with our Business Name Generator!
How Sunglasses are often described
(“______ Sunglasses”)
Example Sunglasses Business names using these related descriptive words ‘OneMirror Sunglasses’ and ‘Big Style Sunglasses’.
Create a unique business name with our Business Name Generator!
Sunglasses Verbs
You can use a verb in your Sunglasses business name to create business names like ‘Adjust Optics‘ or ‘WearFrames‘.
“Sunglasses” in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: Ocularia solaria.
French: Des lunettes de soleil.
Italian: Occhiali da sole.
Spanish: Gafas de sol.
German: Sonnenbrille.
Don’t forget to give our sunglasses business name generator a try!
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