Service Business Name Generator

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

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How to Name your Business

5-Tips for Naming your Business

How to name your service business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your service business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our service business name generator above and then scroll below to find the first step in the naming process.

  1. Blue Sky Consulting
  2. The Ultimate Knowledge Team
  3. Smart Guys Talking
  4. The Coaching Crowd
  5. Idea Masters
  6. New Venture Guidance
  7. From D to A+
  8. (Self)Perfection
  9. Easy Consulting
  10. The Talk Shop
  1. Worry-Free Days
  2. Extensive Services
  3. Complete Solutions
  4. A to Z Assistance
  5. The Service Menu
  6. B2B Betterment
  7. Home and Beyond Services
  8. Extra Assistance
  9. We Serve U
  10. Dream Service

Create a unique business name with our Business Name Generator!

Four steps to naming your service business

This four-step process will help you name your service business. In this example, I’m creating a name for a service business that conveys a comprehensive range of assistance, professionalism, knowledge and sufficient experience (that is niche-relevant). Here’s each step I took in crafting these business names.

Service Business Name Ideas Infographic

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#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like easy, from A to Z, idea, coach, smart and ultimate. These tell clients that they can rely on the respective team to deliver whatever’s being agreed on. The words create a solid and meaningful title, that’s ideal for service providers. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Blue Sky Consulting

The Ultimate Knowledge Team

Smart Guys Talking

The Coaching Crowd

Idea Masters

New Venture Guidance

From D to A+

(Self)Perfection

Easy Consulting

The Talk Shop

Worry-Free Days

Extensive Services

Complete Solutions

A to Z Assistance

The Service Menu

B2B Betterment

Home and Beyond Services

Extra Assistance

We Serve U

Dream Service

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Idea Masters

Worry-Free Days

A to Z Assistance

We Serve U

 

Removed Ideas:

Blue Sky Consulting

The Ultimate Knowledge Team

Smart Guys Talking

The Coaching Crowd

New Venture Guidance

From D to A+

(Self)Perfection

Easy Consulting

The Talk Shop

Extensive Services

Complete Solutions

The Service Menu

B2B Betterment

Home and Beyond Services

Extra Assistance

Dream Service

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great service business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Idea Masters

This name conveys expertise and conceptual freedom, it tells us that the company team masters all parts of the process.

Worry-Free Days

This name conveys ease, reliability and assistance one could count on.

A to Z Assistance

This name conveys a complete range of services and an extensive portfolio.

We Serve U

This name conveys some youthfulness while it also tells clients the team is fully-committed to providing assistance.

#4) Check It’s available

At this point, it’s good to have at least three great service business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful service businesses and break down why and how they’ve chosen to name their business and why it works for them.

Mindshift Life Logo

Mindshift Life is a company that offers coaching services. The name puts emphasis on the outcome that customers can get when opting for the respective service provider. In this field, the immediate outcome isn’t the most important one and clients are looking for long-term changes. A shift in mindset is the ultimate goal to accomplish.

LittleHelpers Logo

Little Helpers is a company that offers handyman, furniture assembly and home maintenance services. When you have the context, you can start seeing how the title works well in the respective industry. It’s somewhat informal, which makes it a great choice for B2C service providers.

ConvertmyLogo Logo

ConvertMyLogbook adopts a very clever name because of the nature of the industry. The company offers document digitization services. It avoids the typical cliche words like scan, digitize, paper-free or tech. At the same time, it tells clients what services are available and the title format itself suggests something innovative and technologically-advanced.

Premium names to kickstart your business

Created by branding experts and professional designers.

5 Tips for naming your service business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, relying on words like service, assistance, experts, professional and guidance. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real honey business named Build Scale Prosper.

The literal examination of the name doesn’t tell you a lot. In fact, you may think that the company offers construction services. The company, however, offers marketing services. These are some marketing terms that refer to putting campaign together and modifying it to accomplish the client’s goal. While the name is indirect and somewhat obscure, it delivers a niche message that makes a lot of sense.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Happy Home Heroes, Mind Mapping, Loud Crowd Marketing Services)
  • Try using a word that wouldn’t be relevant when out of context (Veritas Law Services is a name that you’ll understand if you know the fact that veritas means truth in Latin)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable honey business names could be:

  • Specifica Services
  • Alturro Professional Assistance
  • Menilia B2B

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Competent Assistants and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like CompAssist, Assistent and Competants.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

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