Naming your Music Business; competitor name analysis.
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Universal MusicA simple, generic name that communicates their ambition: to offer music for everyone. |
American IdolsAn idol is something or someone that people worship. American Idol uses this definition to create a music show where the point is for the winner to be idolised. |
XfactorThey say it takes an ‘x-factor’ to make someone stand-out from the crowd. This show uses that definition, similarly to how American Idol uses ‘idol’. |
The VoiceA name that couldn’t be more telling of what the competition is about. |
SpotifyThe world’s largest music streaming service. The name has no relevance to music, but due to its uniqueness, it has been invaluable in establishing a distinct brand. |
PandoraAnother music streaming service, whose name originates from Greek mythology. It draws comparisons with ‘Pandora’s Box’ i.e. containing “all” the music of humankind. |
iTunesMeaning ‘internet tunes,’ the name was part of Apple’s broader naming strategy, starting with the iMac and ending with the iPhone. |
BillboardConjuring a visual image, Billboards name is perfect for the type of company they are – a display of the world’s top music. |
MTV‘Music Television’. Their use of an acronym ensured that it was easy to remember, and led to it becoming an important part of pop-culture. |
ShazamA company with an interesting name origin: it comes from the digits 2480, which are found on a traditional mobile phone. Shazam’s unique name has ensured little brand dilution. |
BeatsA clever, distinguished name that relates directly to the industry they serve. |
Marketing Strategy & Useful
Advertising Terminology
A very targeted strategy is required for such a large target audience. Certain phrases and words do however stand out as being very efficient when trying to increase sales, subscriptions, and views.
Platinum, exciting, new album, young, star, undiscovered, Number 1 hit, tunes, beats, Fresh, hot, talent, sold out
Clientele & Interests
Each person has different tastes and preferences when it comes to music. If you set these differences aside, you will find some common partialities amongst music fans: they want to see their favorite genres being played live, listen to them on the best quality equipment possible and take their music with them wherever they go.
Festivals, top hits, headphones, speakers, nightclubs, dancing, live music, iPod, music listening device, Concerts and gigs, popstars, music genres (pop, hip-hop, reggae, dance, electronic)
Industry Related Words