How to Start a Successful Wedding Blog
If weddings are your favorite thing to talk about, here’s everything you’ll want to know when starting and growing your wedding blog
How to Start a Wedding Blog
1) Finding your Niche
Focusing in on a specific aspect of weddings can be a great way to bring in viewers who are interested in that particular topic. It also gives your blog a more concrete purpose.
Think about what you like most when it comes to weddings. Are you a fan of the dresses? The flowers? The locations? Selecting a topic that is interesting to you can help you to enjoy your work and continue to be interested in finding new examples to write about.
In addition to what peaks your interest, it’s a good idea to consider a topic that people are going to be interested in. After all, it won’t really matter how well-written your blog is if it isn’t on a topic that people are searching for!
Finding the niche that is best for your blog is a great opportunity to get creative and look for something that may not be offered in other blogs, or at least not in the same way. Maybe this includes telling the stories of couples on top of discussing the fashion or decor, location or other aspects of the wedding.
Keep in mind that you’ll want a topic that you’ll be interested in enough to keep writing about for the foreseeable future, as well as one that will offer enough content to ensure the blog is catching the eyes of readers for a long time.
2) Think of a unique blog name and create your website
Now comes the fun part, creating your blog name. We suggest a name that’s short, sweet and is relevant to your audience. Some names for a wedding blog could be: Wedding Zap, Tec Wedding or if you’re still stuck try using our blog name generator for some inspiration.
Once you have a blog name in mind, it’s time to get your website set up. Don’t worry, this is much easier than it sounds and can be easily done in less than an hour! Checkout our full guide on the best and easiest way to setup a WordPress blog here.
3) Get the essentials
There are a few things you’ll want to make sure you have before getting started to make the work go more smoothly.
These include a solid domain name, a platform to blog on and whatever you’ll need to locate some pictures. Depending on your exact niche, you may be able to use a stock image site like Unsplash, Flickr or Adobe Stock.
However, if you’re writing about specific couples then you may need to be prepared to ask for their permission to use actual images from their wedding. It may not always be clear when you need to request such permission, so it’s a good idea to review fair use and permission laws.
In some cases, you may choose to take your own pictures. In which case, a decent camera and editing program are going to be worthwhile. It’s likely you may not do too much editing aside from making the photo look professional, so consider this when you’re looking for an editing program.
Organization is another key aspect to making a great blog. Make sure to check out some other popular blogs to see what kinds of design and organization aspects you want to embody in your own.
What content do wedding bloggers create?
You can find a wide array of different niche topics among some of the most popular wedding blogs out there. Some share tips, lists of top wedding dresses, cakes and more while others select locations and share the stories of weddings that have taken place there.
One of the most common aspects you’ll see on these blogs are plenty of pictures. No matter what the topic is, it’s important to make sure that readers can see for themselves just what makes it special. In addition, they need to be able to picture what the given product or design might look like in their own wedding.
Aside from that, wedding bloggers discuss just about every aspect of weddings, from the food offered to the etiquette for a perfect formal wedding. They’ll also take a look at events that are related to weddings, like bachelorette parties, wedding showers and a whole lot more.
There are many topics that you can choose to cover when you’re writing about weddings! It all depends on what you’re interested in. You might even find that you want to cover multiple topics. That’s perfectly okay! Just make sure that you take it slowly and get a handle on one topic before you add more.
Create engaging and relevant content
Trends in weddings can come and go, and it’s important that wedding bloggers are able to keep up with them. That way, you can become an influential voice, making sure that readers know what the latest hot wedding style or feature is so they can include it in their own planning.
Keep in mind that you may not only be followed by couples on their way to a wedding, but wedding planners, photographers and more who want to make sure they are staying on top of trends as well. After all, the other professionals have to get their information from somewhere!
Consequently, you’ll want to make sure that you have ways of obtaining the hottest information and can create posts for it while the trend is still on the forefront. In between these trends, it can also be useful to provide tips and make lists for useful products readers might want to know about.
How to grow your traffic
If your blog is going to be successful, then you’re going to need a decently-sized audience. The good news is that there are plenty of ways to ensure your blog gets enough traffic to keep it afloat. It’s just a matter of knowing what things to do and how.
For those who are familiar with social media, the concept of networking with other bloggers shouldn’t be too difficult to grasp. When you’re networking, you build connections with those who are running similar blogs, sharing each other’s information and creating more traffic for the both of you.
You can also talk to other blog owners about doing guest posts. This can include you doing a post for their blog, them doing a post for your blog, or both. That way, when the readers of one blog see the guest post, they can easily visit the guest’s blog and begin following that one as well if they choose.
How to make money with your Wedding Blog
Naturally, if you want to make money with your blog, it’s important to start with a strong foundation. Quality content, good writing and topics that are interesting to your readers will get you off to a great start.
One of the top ways to bring in readers and start generating income is to make sure your blog is set up with SEO-friendly (Search Engine Optimization) content. This means that it makes use of the kinds of keywords that people are searching for often. That way, when they look for those keywords, your blog pops up.
It can also be helpful to find out what other things those who are interested in wedding blogs might be into. What kinds of products do they like? Forums? Social Media? Podcasts? These things can give you ideas about where to advertise as well as what kinds of things to advertise in your blog.
Developing a blog that readers can engage with is also a great way to maintain readership. After all, it won’t matter how many affiliate links or other income-generating systems you have in place if readers get bored!
Top #3 Wedding Bloggers
This gorgeous blog is one of the most influential wedding blogs you can find on the internet. It includes a huge variety of wedding setups, which involve information on decor, clothing, rings and more. There’s little you won’t find covered in this blog!
If you take a look at this one, you’ll be able to see just the kind of work that goes into an amazing wedding blog as well as the things that are worth covering in your topics. They even include a list of fantastic wedding vendors all over the country to help people plan their weddings perfectly!
If you’re aiming for something with a simpler theme, then the Wedding Chicks blog is one to take a look through to help with planning your own blog. The design is very easy to look at and well-organized. They also include a wide range of topics as well as printables and vendor information.
There is little you won’t find in this blog, from the aspects of the wedding itself to gifts for bridesmaids and others involved in the wedding party, and even how-to posts for having a great wedding in locations like Hawaii, the Greek Isles and more.
There are few who don’t know about Martha Stewart and her many fantastic ventures with cooking, housekeeping and even weddings! This is a blog with many gorgeous pictures, featuring a wide array of different wedding-related topics. It includes information on the reception, ceremony, rings fashion and even shares information on real weddings.
If you want to learn how to organize a blog from the best, this one is worth taking a close look at. Make sure to take notes on the aspects you want to include in your blog! It can also be a good idea to note some of the wedding topics that you’d really like to put your own spin on.