Research & Refine your Business Idea
Starting a vlog can be a great way to provide a boost to a business, bring traffic to a blog or social media page, or enjoy as a hobby within itself. There are so many ways to use vlogging, and even more benefits that it can provide.
If you’re starting a vlog for your business, then it’s going to be important to find ways to stick to the niche of your company. It can be a great way to make announcements, greet customers and just show them that a real human is putting effort into the products they’re buying.
The same is true for a blog, as moving to vlogging or just providing a combination of the two can be a great way to keep the attention of your readers and give them a look into your life.
Many people opt to use their vlog as a kind of journal-like look into their lives. However, this method may not work as well for a business. It’s really worth finding the best way to use vlog as a tool for your unique purposes.
When you’re introducing a vlog in any form, it’s a good idea to keep an eye on your traffic to see how it changes. Many may find that adding a vlog can increase their traffic quite a bit, while others may need to just make some small changes to allow it to be more presentable.
What is worth keeping in mind is that your vlog should be eye-catching, drawing viewers onto your page to learn more about you, your products or services, or life altogether!
Creating your Business Website
Many vloggers are aware that there’s no real point in vlogging if you don’t intend on getting that video onto the web somehow. What many may not realize is how important a personal website can be for doing that.
Having your own website can allow you to track the traffic that is going to your pages, sell services or items, keep a blog alongside the vlog, and a whole lot more. It also gives you your own space on the internet, which is perfect for sharing just about anything you need to!
In addition, a website can allow those who follow you or purchase your products to make comments, leave reviews and more. Giving them more say in how they feel about the vlog, product, or anything else that may show up on your site is a great way to keep your audience coming back for more.
There are some great places out there to make websites, including Wix and Squarespace, who make the process very easy, even for those without a lot of technical knowledge.
Setting up a website isn’t as hard as it may sound, in-fact, many hosting providers have tailored their service around small businesses who may not be tech savvy. We suggest going with BlueHost to host your website, they’re service is simple and easy to use/setup and they’re currently offering 60% off hosting, including free domain registration.
Additionally, creating a blog on your website is also a great way to attract organic traffic and expand your business. Checkout our full guide on the best and easiest way to setup a WordPress blog here.
Marketing Your Business
Most of the time, when a vlog is being used for a business, it is a marketing strategy within itself. With the goal being to display the humanity behind the business, it can be a decent way to connect with the customer base.
However, there are some ways to market a vlog itself. Simply put, they include an eye-catching title, a fantastic description and plenty of great backlinks.
The title may be the shortest, but it can often be the most difficult. You’ll want something that works well to hook potential viewers in to watch that video and hopefully more.
After that, users may look at the description. This is a great place to use some SEO keywords or phrases, but make sure to keep them well-balanced. Otherwise, it can begin to look like ad spam rather than quality information.
Assuming you have other videos to link to, placing these at the end of the video can allow people to find more information right away without having to search for it. Instead, some of your other videos are right there as soon as the one they clicked on has ended.
Setting Goals and KPI’s
A Key Performance Indicator, or KPI, is a value you that you can use to measure something about your business. Oftentimes, these indicators let you know how well the business is doing overall.
There are a couple of KPI examples you can use to give you an idea how well your vlog is doing. One is traffic. If you are primarily doing a vlog without the addition of another business, a store or service, then it’s going to be a good indicator of how many people are interested in your vlog site.
However, if you are selling something as well as doing a vlog then you can also use sales as an indicator of your success. By measuring these numbers, you can see whether the sales and traffic increase or decrease at given times, and adjust your activities accordingly.
It can also help to set goals that you can aim toward!
Plan your Finances
One of the great aspects of vlogging is that it can require little to no money to get started, depending on what exactly you’re seeking to accomplish.
If you’re creating a vlog on your own website, then you may need a camera, a tripod and of course, your website as well as the hosting needed to make it easy for people to reach. In many cases, these things won’t get too expensive.
However, if you’re creating a business as well as a vlog then things might get a little more expensive. You may need to make use of crowd funding sources like Kickstarter, a loan from friends or family, or a bank loan.
Adopt an Entrepreneurial Mindset
It’s worth remembering that your vlog is not going to be perfect from the start. Some may find they need to make more adjustments, while for others it might be just a few small ones, but it’s extremely unlikely that anyone will start off with a vlog that is absolutely perfect.
However, it’s important to not let this trouble you too much, as it’s perfectly normal to have some stepping stones to get across before you’re bringing in bigger numbers. Don’t give up if you aren’t getting the sales or traffic you want, but instead see these things as obstacles.
Other things to consider when starting your vlog
There aren’t a lot of legal concerns that take place with a blog, but if you’re using that vlog as part of a money-making website then there are a few key things to keep in mind.
One of these things tends to pop up when it comes time to do your taxes. It can include the structure of your business, and whether you’re a sole proprietor or something else. This is worth thinking about before you get started so that you don’t have to try to figure it out alongside your taxes.
In addition, it’s worth knowing the laws and guidelines that surround advertisements, contracts and other situations that can occur with a vlog. The good news is, there are resources you can use to begin to learn what you need to know to create a safe, legal and effective vlog.
Accounting & Bookkeeping:
When you need to do a bit of bookkeeping for the money coming in from your vlog, it’s best to make it as clear and easy for yourself as possible. That way, you don’t have to worry too much about tracking the numbers yourself.
One great way to do this is to use software designed for businesses to help them with keeping track of money. In some cases, you can even connect this software to your business bank account in order to allow it to keep track with minimal efforts on your part. Some great examples include Quickbooks and Xero.
If numbers just really aren’t your thing, then you can also opt to hire someone to do the bookkeeping for you. It’s very easy to hire a freelancer through a site like Upwork, or you can go about finding someone through more standard routes. It’s entirely up to you!
Whether you need someone to help in the production process of your vlog, or to handle the business side of things, there can be many reasons why having the help of a contractor or employee can be a fantastic thing.
What is worth keeping in mind is that in either case, there are guidelines for that person’s employment with you, and that’s something that is very important to know about.
Things like pay, breaks, and lunches are important to adhere to so that those working for you can be comfortable, happy and can provide quality work in return.
If you’re looking to hire an independent contractor, this can come with its own rules to follow. Luckily, sites like Upwork can provide you a lot of information about what is expected both from you and a freelancer when you choose to hire one for some part of your business.
Knowing about age requirements, rules for breaks and hours that can be worked, prohibited practices and more can all prove to be very helpful in ensuring that you’re getting the work you need done in a legal and safe way.