Freelance Business Name Generator

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your freelance business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your new freelance business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our freelance business name generator above and then scroll below to find the first step in the naming process.

  1. Creative Design Solutions
  2. DotCom Writing
  3. Borderless Solutions
  4. SoloCrew Translation Services
  5. Illustrately
  6. Independent Professionals
  7. Top Notch Agency
  8. WordIn Writers
  9. Wordsmith Creative Agency
  10. InDesign
  1. Aim for Success Copy
  2. Writely
  3. Nomad Media
  4. WeDevelop
  5. Avio Media
  6. WebX Technologies
  7. Artly Services
  8. Exodus Media
  9. Top Talent Network
  10. Trustify Marketing

Create a unique business name with our Business Name Generator!

Four steps to naming your freelance business

This four-step process will help you to find the right name for your new freelance business. In this example, I’m creating a name for a freelance business that conveys the professional skills, communication, honesty and effectiveness of the product or service. Here’s each step I took in crafting these business names.

Freelance Business Name Ideas Infographic

Click to View Infographic

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Write”, “Design”, “Creative” and “Technology”, you can see that while these words can be related to freelance business, they also suggest what kind of service you can expect and the focused niche of the business. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Creative Design Solutions

DotCom Writing

Borderless Solutions

SoloCrew Translation Services

Illustrately

Independent Professionals

Top Notch Agency

WordIn Writers

Wordsmith Creative Agency

InDesign

Aim for Success Copy

Writely

Nomad Media

WeDevelop

Avio Media

WebX Technologies

Artly Services

Exodus Media

Top Talent Network

Trustify Marketing

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

IllustratelyWordsmith Creative Agency

InDesign

Writely

 

Removed Ideas:

Creative Design Solutions

DotCom Writing

Borderless Solutions

SoloCrew Translation Services

Independent Professionals

Top Notch Agency

WordIn Writers

Aim for Success Copy

Nomad Media

WeDevelop

Avio Media

WebX Technologies

Artly Services

Exodus Media

Top Talent Network

Trustify Marketing

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great freelance business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends who are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Illustrately

This name conveys a premium illustration/drawing service.

Wordsmith Creative Agency

This name conveys a brandable and creative agency focused on professional writing services.

InDesign

This name conveys sound and brandable designing services.

Writely

This name conveys a service solely focused on providing the highest value writing services.

#4) Check It’s available

At this point, it’s good to have at least three great freelance business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful freelance businesses and break down why and how they’ve chosen to name their business and why it works for them.

Freelancer Logo

Freelancer is a platform that connects independent professionals with potential clients. The company itself isn’t a freelance business, but it serves to connect professionals with the demands of the businesses. The name is sound, brandable and self-explanatory.

BigLeap Logo

Big Leap is a business specializing in digital marketing, social media growth and business planning. The name communicates a growth which is the main goal of every marketing agency. It is sound, goal-oriented, communicates trust and easily brandable name.

97Switch Logo

97 Switch is a company focusing on helping other companies to adapt to the fast-changing digital world. 97 is a number that symbolizes the introspection which is extremely important for every company who wants to adapt to the fast-paced business world while ‘Switch’ represents the change. It’s sounds and brandable name that conveys the purpose of the company.

Premium names to kickstart your business

Created by branding experts and professional designers.

5 Tips for naming your freelance business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused freelance terms like service, digital or web. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real freelance business named “Thrive Agency”.

Literally, this name conveys development and growth which, in terms of digital businesses, is the most important aspect of doing business successfully. The agency provides web development solutions and digital marketing services that prove to have a positive impact on growth in customers and revenue. It’s a very brandable name that is easy to remember and definitely connects on a deeper level with customers.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Work Without Walls)
  • Try using a word that wouldn’t be relevant when out of context (Social Link – Link as a connection, helps companies to get connected and visible to the right audience)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable freelance business names could be:

  • Axon Digital Agency
  • Creos Solutions
  • Omnia Development

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, Terry names his business Thrive Agency and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Thriwe Agency, Thrively or Thrave Agency.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Freelance business name ideas

Here’s the ultimate list of Freelance related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to freelance.

Create a unique business name with our Business Name Generator!

Trending Words

Here are the top trending words used in freelance company names.

Buying

Carrie

Cartoonist

Chef

Circle

Communications

Computer

Creative

Design

Journalist

Kegan

Media

Photography

Quimby

Recruiter

Repair

Talk

Techs

Tiffany

TV

Upwork

Our Business Name Guides

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Related: Web Design Business Names 

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