Festival Name Generator

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your festival

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your festival. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our festival name generator above and then scroll below to find the first step in the naming process.

  1. Beatnik Summer Festival
  2. Acapella Events
  3. FestiVista
  4. Mammoth Festival
  5. Beerland Festival
  6. Event Rebel
  7. Night Pulse
  8. Sound Spirit Fest
  9. Xin Chao Food Festival
  10. HipFest
  1. Open Boat Fest
  2. Spread the Word
  3. Busket United
  4. Vintageer Events
  5. Craft Juice
  6. Moonlight Dance Festival
  7. Chill Vibez Music
  8. Summertime Sadness
  9. Seastar Fest
  10. Organicarden

Create a unique business name with our Business Name Generator!

Four steps to naming your festival

This four-step process will help you name your festival. In this example, I’m creating a name for a festival that conveys the creative, artistic and educational content. Here’s each step I took in crafting these business names.

Festival Business Name Ideas Infographic

Click to View Infographic

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Sound”, “Star”, “Fest” and “Spirit”, you can see that while these words can be related to festivals, they also suggest that you can expect a creative, positive and educational festival. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Beatnik Summer Festival

Acapella Events

FestiVista

Mammoth Festival

Beerland Festival

Event Rebel

Night Pulse

Sound Spirit Fest

Xin Chao Food Festival

HipFest

Open Boat Fest

Spread the Word

Busket United

Vintageer Events

Craft Juice

Moonlight Dance Festival

Chill Vibez Music

Summertime Sadness

Seastar Fest

Organicarden

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Beerland Festival

Night Pulse

Vintageer Events

Organicarden

 

Removed Ideas:

Beatnik Summer Festival

Acapella Events

FestiVista

Mammoth Festival

Event Rebel

Sound Spirit Fest

Xin Chao Food Festival

HipFest

Open Beat Fest

Spread the Word

Busket United

Craft Juice

Moonlight Dance Festival

Chill Vibez Music

Summertime Sadness

Seastar Fest

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great festival names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Beerland Festival

This name conveys a specialized and educational festival.

Night Pulse

This name conveys a creative musical festival that features different kinds of music.

Vintageer Events

This name conveys a professional service that organizes specific festivals related to vintage topics.

Organicarden

This name conveys a festival that has a focus on educating people about the environment and organic food.

#4) Check It’s available

At this point, it’s good to have at least three great Festival names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful festival businesses and break down why and how they’ve chosen to name their business and why it works for them.

Live Nation Entertainment Logo

Live Nation Entertainment
The company was originally called SFX Broadcasting and the name was derived from the initials of founder F.X. Silverman. A unit called SFX Live was eventually formed to market entertainment and festivals. Eventually, this unit was rebranded in Live Nation.

Festival Republic Logo

Festival Republic
Possibly the biggest festival organiser in the UK, Festival Republic was previously known as Mean Fiddler Group. An acquisition in 2005 made the company focus much more on festival planning than on promotion, hence the name was changed.

Frontier Touring Company Logo

Frontier Touring Company
One of Australia’s biggest concert and festival promoters, Frontier Touring has a name that refers to its specialty. The group organised its first tour in 1980 and its efforts in the field are still ongoing.

Premium names to kickstart your business

Created by branding experts and professional designers.

5 Tips for naming your festival

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused Festival terms like music, creative or event. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real festival named “Electricty Events”.

The event and festival planning company has an electrifying name (literally), which comes as a reference to the types of experiences visitors can expect. The name doesn’t radiate with creativity, but since it’s aimed to attract specific and educated visitors, it’s working like a charm.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Electricity Events, Sound Spirit Festival)
  • Try using a word that wouldn’t be relevant when out of context (Xin Chao Food Festival – ‘Xin Chao’ is a Vietnamese phrase for saying hello and the name directly communicates what’s the festival about.)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable festival names could be:

  • Lizane Fest
  • Zakanos Events
  • Cakanilo Entertainment

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Night Pulse and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Nightulse, NightPulz or NighterPulse.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Business Name Ideas

Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to.

Trending Words

Here are the top trending words used in Festival company names.

Amusements

Ball

Carnival

Cool

Creative

Events

Festival

Fire

Folk

Ink

Land

Music

National

Outside

Rank

Ridge

Talent

Tour

Vine

Weddings

Don’t forget to use our Festival Name Generator

Our Business Name Guides

Related: Events Company Names

Related: Networking Event Names

How Festivals are often described

(“______ Festival”)

Example Festival company names using these related descriptive words ‘Greek Street Grand Festival’ and ‘Beatniks Annual Festival’.

agricultural

ancient

annual

athenian

big

biggest

buddhist

celebrated

celtic

chief

christian

civic

cultural

day

dramatic

famous

first

gay

grand

great

greatest

greek

happy

heathen

high

holy

huge

important

international

joyful

joyous

largest

latin

magnificent

major

minor

musical

muslim

national

oldest

olympic

outdoor

pagan

patronal

popular

prestigious

principal

religious

roman

royal

sacred

solemn

splendid

traditional

weekly

yearly

Don’t forget to give our Festival name generator a try!

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