How to name your fabrication business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your fabrication business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our fabrication business name generator above and then scroll below to find the first step in the naming process.
- Modern Metals
- IronScapes
- Fusion Work
- Weld Designed
- Radical Steel
- Myriad Metal Works
- Advanced Assembly
- Strong Designs
- Cosmic Engineering
- Alloy Utopia
- Ore Ambitions
- The Metal Philosophers
- Fusion Blueprints
- Precision Metal Fabrications
- Elemental Industries
- Bedrock Masterpieces
- Cobblestone Custom Cutting
- Fusion Fabrications
- Tailor Made Metals
- Global Iron
Four steps to naming your fabrication business
This four-step process will help you name your fabrication business. In this example, I’m creating a name for a fabrication business that conveys the industrial, creative, and quality of their service. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “metal”, “iron”, “design” and “industry”. You can see that while these words can be related to fabrication, they also suggest that you can expect a durable, strong, and professional product from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Modern Metals
- Iron Scapes
- Fusion Work
- Weld Designed
- Radical Steel
- Myriad Metal Works
- Advanced Assembly
- Strong Designs
- Cosmic Engineering
- Alloy Utopia
- Ore Ambitions
- The Metal Philosophers
- Fusion Blueprints
- Precision Metal Fabrications
- Elemental Industries
- Bedrock Masterpieces
- Cobblestone Custom Cutting
- Fusion Fabrications
- Tailor Made Metals
- Global Iron
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Tailor Made Metals
- Fusion Fabrications
- Ore Ambitions
- Weld Designed
Removed Ideas:
- Modern Metals
- Iron Scapes
- Fusion Work
- Radical Steel
- Myriad Metal Works
- Advanced Assembly
- Strong Designs
- Cosmic Engineering
- Alloy Utopia
- The Metal Philosophers
- Fusion Blueprints
- Precision Metal Fabrications
- Elemental Industries
- Bedrock Masterpieces
- Cobblestone Custom Cutting
- Global Iron
#3) Get some feedback
You’ll now have a list of 3-6 great fabrication business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, as they are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What comes to mind when you first hear the name?
- How would you spell it?
With your customer feedback, you can now ask yourself, is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Weld Designed
This name cleverly conveys a “well designed” metal product.
Ore Ambitions
This name conveys a company that strives to be the best in metals.
Fusion Fabrications
This name conveys a fabricating company that combines new or different ideas.
Tailor Made Metals
This name conveys custom manufactured metal products.
#4) Check If It’s Available
At this point, it’s good to have at least three great fabrication business names on your list in case any of your names are already taken. You can do a quick Business Name Search online to find out if your name is available within your country/state. Also be sure to search if the name is available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful fabrication businesses and break down why and how they’ve chosen to name their business and why it works for them.
ArcelorMittal achieves an impressive-sounding name by combining the names of two merged companies, Arcelor and Mittal Steel Company. The Arcelor name has been known and associated with steel fabrication since the early 1900s. The addition of Indian steel magnate Mittal gives this company a powerhouse of a name.
China Minmetals leaves no room for doubt with their business name. As the name clearly implies, this steel manufacturing giant is based in China and is involved in the production and trading of metals and minerals.
POSCO relies on an easily pronounceable acronym to represent its fabrication business. By abbreviating Pohang Iron & Steel Company, we can see how this South Korean business hits a home run by choosing this simple name.
5 Tips for naming your fabrication business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future. Knowing what names to avoid and understanding why and how your competitor’s business name works for them will help you in forming your own business names. When analyzing competitors, think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused fabricating terms like cut, manufacture, or assemble. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Take for example a real steel fabrication business named “ThyssenKrupp “.
Two German family names associated with steel fabrication combined their companies – and their names – into a multinational giant. The Thyssen name was associated with steel production for over 100 years while the Krupp name boasts a 400-year-long dynasty in the steel business. Imagine a name with over 500 combined years in the steel business. That’s impressive.
3. How to make a more memorable name
Creating a memorable business name is the first step to getting inside your customer’s mind and it’s also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks so they give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Fusion Blueprints, Modern Metals)
- Try using a word that wouldn’t be relevant when out of context (Strong Designs – strong, since metal fabrications need to be reliable)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy, and easy to say and remember. For example, some brandable fabrication business names could be:
- Nuvane Fabrication
- Alomos Fabrication
- Nurilo Fabrication
You can find a full list of brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business IronWorks and finds out it is taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like Work of Iron, Ironix, or WorkIron.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Fabrication business name ideas
Here’s the ultimate list of fabrication-related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to fabricating.
Trending Words
Here are the top trending words used in Fabrication company names.
- Advanced
- Capital
- Co
- Concept
- Cutting Edge
- Engineered
- Enterprises
- Fabrication
- Forming
- Industries
- Integrated
- Pacific
- Precision
- Processed
- Prototype
- Quality
- Tooling
How Fabrication is often described
(“______ Fabrication”)
Example Fabrication company names using these related descriptive words ‘Integrated Fabrication’ and ‘Complete Control Fabrication’.
- Pure
- Complete
- Mere
- Total
- Sheer
- Pre
- Actual
- Metal
- Composite
- Deliberate
- Integrated
- Successful
- Further
- Outright
- Entire
- Site
- Easy
- Recent
- Subsequent
- Modern
- Later
- Direct
- Optical
- Structural
- Simple
- Solid
- Final
- Welded
- Possible
- Industrial
- Obvious
- Mechanical
- Literary
- Freeform
- Scale
- Initial
- Post
- Conscious
- Rapid
- Wholesale
- Absolute
- Electronic
- Conventional
- Circuit
- Monolithic
- Solar
- Commercial
- Easier
- Baseless
- Automated
- Elaborate
- Artificial
- Economical
- Ingenious
- Careful
- Controlled
- Cost
- Wicked
- Domestic
- Scaffold
- Plastic
- Reproducible
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new Fabrication company names.
- FabriSoft (Fabrication + Software)
- RapidForm Fabrication
- CompleteConcept Fabrication
- CapitalCo Fabrication
- TrueForm Fabrication
- PacificTool Fabrication
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