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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your digital marketing business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your digital marketing business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our digital marketing business name generator above and then scroll below to find the first step in the naming process.
- Digital Marketing Masters
- Electric ROI
- The Digital Dudes
- RankYouHigher
- SEOMore
- EngageBetter
- Creative Digital Design
- CreateROI
- Just Digital Gurus
- Digital Delights
- Sweet SEO
- Wise to Optimise
- Digital Trends and Mends
- ROI Marketing
- Digital Smarts
- Digitally Inspired
- New Digital Directions
- Your Digital Mojo
- The Omnipotent Optimisers
- Optimise or Die
Create a unique business name with our Business Name Generator!
Four steps to naming your digital marketing business
This four-step process will help you name your digital marketing business. In this example, I’m creating a name for a digital marketing business that conveys the range and creativity of their services. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “ROI”, “SEO”, and “Optimise”, you can see that while these words can be related to digital marketing, they also suggest that you can expect a modern, creative outlook from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great digital marketing business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name is likely to appeal to someone who is looking for new ideas to improve their web presence.
This name suggests that the company focuses purely on digital marketing and are experts on this alone.
This name conveys the intention to get their clients ranked as high as possible, with nothing allowed to get in the way of this mission.
#4) Check It’s available
At this point, it’s good to have at least three great digital marketing business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful digital marketing businesses and break down why and how they’ve chosen to name their business and why it works for them.
Beyond has a simple name that can be viewed in a number of ways. Will they take you beyond your competitors? Does their service go beyond what you expect? It is a short, intriguing name that arouses interest.
Impact Digital Marketing lets us imagine the effect that this company’s service could have on a client’s sites. The name perhaps also suggests a fairly aggressive approach to the subject.
One Green Bean is a business that has an unusual name, apparently not related to their industry. This means that potential customers don’t approach them with a pre-conceived idea of what they do and don’t handle. The name makes them sound hip, but tells us nothing else about them.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused digital marketing terms like marketing or web. A more effective business name should convey to customers your businesses and product values at a deeper level, or be a name that arouses their interest. Try to name your business in a way that has a story behind it.
Let’s take for example a real digital marketing business named “One Green Bean”.
This name could be for any type of business in any industry. What do they offer? You simply can’t tell from their name, but it seems as though they have a story to tell. The name isn’t directly related to digital marketing but it does let us get a feel for the brand.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Digital Dreams, Modern Marketing)
- Try using a word that wouldn’t be relevant when out of context (Optimise – meaning to optimise a website)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable digital marketing business names could be:
- Mana Digital
- Optimate Marketing
- Digitaroo
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Digital Dreams and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Best Digital Dream, Dreaming Digital or Digital Dreamworld.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
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